Jasper de Muynck

Shopify CRO | Helping 7-8 Figure Brands Scale Profitably | Head of CRO | Conversion Strategy, UX Architecture & Revenue Optimization

[Jasper de Muynck @MuynckJasper]

@sohmehta Goose

[Jasper de Muynck @MuynckJasper]

@blvckledge swipe

[Jasper de Muynck @MuynckJasper]

@ZssBecker 2

[Jasper de Muynck @MuynckJasper]

@EcomLandingPage GUIDE

[Jasper de Muynck @MuynckJasper]

@HashirBaig_ Me

[Jasper de Muynck @MuynckJasper]

@bruno_dl 200

[Jasper de Muynck @MuynckJasper]

Actions can be hindered, but intention can't.

The obstacle to our action can be molded to our liking.

The very thing that supposedly stops us from progressing is the thing that enables progression.

"What stands in the way becomes the way."

[Jasper de Muynck @MuynckJasper]

So many early-stage founders scale their offer on the wrong marketing channel.

It all comes down to capturing intent vs. creating demand:

> Google Search: People actively searching for solutions.
> Facebook/Meta: People who don’t yet know they need a solution.

For example, one of our portfolio companies sells Montessori toys for kids. A huge pain point? Screen addiction. It’s a mass-market problem.

We can create demand because the desire for healthier play is universal, even if parents weren’t actively looking for it.

Now try selling olive oil on Facebook. Good luck.

There's little demand you can create because it’s a well-known, low-consideration product.

Luckily, there is a gray area: brands like Blissy scaled massively on Facebook by inflating demand for silk pillowcases. How? By highlighting hidden problems like bugs, dust mites, and skin health that most people didn’t even know they had.

The lesson?

Tailor your channels to your offer's strength.

1) Capture intent where it exists.
2) Create demand where it doesn't.

[Jasper de Muynck @MuynckJasper]

Most businesses compete in the same crowded red oceans, fighting over the same customers with the same tactics.

What if you could create your own blue ocean — a space where competitors don’t matter and new demand is yours?

Most business owners don't get this, but that is exactly what conversion rate optimization can help you do.

Your website is a unique sandbox environment where you can see exactly how your customer behaves.

You can test what messaging, value propositions, and even fundamental psychological triggers resonate with them.

Everything your customer wants, does, and believes, can be understood with proper testing and reading of the data.

The only real limitation is knowing where to look and what to test.

J. 👋

[Jasper de Muynck @MuynckJasper]

One major mistake I see in eCommerce:

Thinking a discount is inherently valuable.

If you discount trash, you’re just selling cheap trash.

For most businesses, overloading your store with discounts doesn’t build trust — it screams desperation.

Customers don’t see “value”; they wonder why you’re so eager to offload your product.

Here’s what to do instead:

1. Make your product the hero. Show why it’s worth the full price.

2. Create authentic urgency. Use real reasons to act now — limited stock, exclusive launches.

3. Build trust over time. Social proof, quality content, and a great customer experience.

4. Reward repeat buyers. Show that you value loyal customers. This benefits your LTV while signaling new buyers that you're in it for the long run.

Discounts aren’t bad. But they’re a tool — not a strategy. Use them wisely.

[Jasper de Muynck @MuynckJasper]

@Camicees FAT

[Jasper de Muynck @MuynckJasper]

3 simple site changes added $400k to our client's projected annual revenue — just one week after onboarding — and boosted conversions by 31%.

Here's how we did it:

1. Review carousel -> Full review list

The old site featured review carousels on their product pages.

These reviews were non-specific, meaning they showed reviews of different products, and the format hurt user experience.

So, we instead added full-page review lists specific to the product.

Poorly optimized or missing reviews are one of the biggest issues I see in website audits.

2. Made the collection page one tab

The client has a niche selection of products, containing about 30 items total.

To simplify navigation, we consolidated the tabs into a single collection page.

3. Cart drawer -> Checkout linking

The cart drawer used to redirect users to the cart page — prompting people to unnecessarily reconsider their purchase.

By removing this we streamlined the process.

Simple changes, but highly effective.

[Jasper de Muynck @MuynckJasper]

@evanteague13 Awesome read

[Jasper de Muynck @MuynckJasper]

A 111% conversion increase on a client's top product — $6 million in additional yearly revenue. One implementation.

A 38% increase in conversions — $400k in additional yearly revenue. Three weeks post-onboarding.

A 61% increase in conversions. 6 months of testing…

Optimizing websites to print cash, or, turning pixels into profits. That's been my focus this year.

I've had the opportunity to work with some awesome 7-8 figure eCommerce brands to optimize their site profitability.

And now that we've gotten to a point where the system is repeatable, I want to start documenting what we're doing for these brands.

So, as we grow the team, run more tests, and take on new brands, I’ll be documenting the process here.

I'll share everything: behind the scenes, case studies, tests we're running, what is working, and what isn't working… All to help you optimize conversions and turn your website into an efficient revenue generator.

If there's anything you'd like to learn more about in this field, shoot me a message.

Talk soon. 👋

J.

[Jasper de Muynck @MuynckJasper]

Life begins the day you realize every single thing in your external reality is an illusion.

Permanence only exists inside the echo chamber of what you choose to give permanence.

So give permanence to change, to the vision, and it will come to life.

[Jasper de Muynck @MuynckJasper]

@Cobratate Considering how much the Tate's preach about discipline and such, it always confounds me how much of their life is wasted on chasing and maintaining women. The real W is committing to one person while you have all the options.

[Jasper de Muynck @MuynckJasper]

@CryptoFUZZ8 @Cobratate not that I agree with this take

[Jasper de Muynck @MuynckJasper]

@CryptoFUZZ8 @Cobratate ...... become ... better?

[Jasper de Muynck @MuynckJasper]

The height of your happiness is capped by the depth of your sadness.

If one was all there was - you wouldn't be able to experience it.

The full spectrum is what we're here for.

So embrace the highs, the lows, the in betweens…

And most importantly: don't get stuck in between.

[Jasper de Muynck @MuynckJasper]

The reason you feel so much pain when you act out of alignment,

Is that there’s a version of you already living in that blissful state.

Bring compassion to your present self while honoring the standards of your higher self.

And in this unity, you’ll soon close the gap.