Hearing students talk about how they use Spotlight is why we do this.
Our ambassadors help make news more engaging, personalized, and accessible for their peers.
The next generation of news readers is already here.
It's not just the newspapers.
"While declines to print readership are almost a foregone conclusion, 'digital traffic to local news sites is experiencing a cratering similar to that of print,' State of Local News Project director Zach Metzger writes in the report. https://t.co/OPlCkDa0pe
Local & college journalism is stuck in the horse-and-buggy era. Web traffic is falling, ads are drying up, print is gone. We need real investment now. Funders who care about the future of news — let’s talk.
A profound crisis in news creation and literacy is sweeping through higher education. Funders must invest in new solutions immediately, as the ongoing impact of COVID learning loss on students' critical thinking skills is severely understated.
One-third of high school seniors can’t read at a basic level. That’s not just an education crisis—it’s a crisis for local news. Funders and newsrooms must invest in delivery methods that actually encourage reading. Social media won’t fix this. TikToks and glossy Instagram posts don’t build literacy.
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Saving local news (including college news) will require ambition and bold bets on new ideas, fresh talent, and emerging technology platforms that aren’t yet ubiquitous.
As @heidilegg noted, the cost of being informed is high. There’s plenty of discussion about news and media literacy, but almost none about news access. If we’re serious about solutions, the real challenges are access and reversing an aging subscriber base.
People value what they pay for and not what they’re given for free. Yet, we can’t continue on a trajectory where only the super wealthy can afford high-quality news. Othering happens when people can’t be part of something. If people could pay a tiny amount to access high-quality news, they would feel like they are part of the establishment and not outside of it. The bifurcation is too wide. I believe solutions like yours @MySpotlightNews and @axate casual reading payments usurp this problem by making top newsrooms affordable for more people.
The three biggest risks for journalism — especially local and college news are:
1. Journalism obsession with Twitter and thinking it drives traffic or revenue. It does neither.
2. Aritificial intelligence summarization of content.
3. An aging readership and thinking you will reverse it by posting on Instagram or TikTok.
Are you ready to lead and help save local news? 🌟We’re searching for Campus CEOs — ambitious ambassadors to grow our presence on your campus. Gain hands-on experience and make an impact. If this sounds like you, email [email protected].
@MySpotlightNews (https://t.co/1moyXHorF1) is the go-to news app for college students, but it’s designed for everyone and loved by many. By supporting and reading dozens of local newspapers, you help us share 70% of our revenue with our partners. We’d love to hear your feedback—feel free to reach out!