Axate

Flexible payment tools for digital publishers: casual payments, subscriptions & contributions. Contact [email protected] for a demo.

[Axate @axate]

Axate is a great new way to pay for the content you love. Find out more about how Axate works below:

[Axate @axate]

Welcome Single Track World and all its readers to pay-as-you-go access to premium content without having to subscribe. Give it a try - and watch out for more cycling titles joining imminently...! https://t.co/mkpfCAbEEM

[Heidi Legg @heidilegg]

@DCNorg Pay per read @axate and a national network in each country to support advertising dollars going back into that country.

[Heidi Legg @heidilegg]

I just paid $.25 to read this @TorontoStar article thanks to @axate! The future of “casual reading” versus subscription has arrived! Promise for journalism!!! https://t.co/4fXLUElPbO

[Axate @axate]

Have a listen to @EstherKeziaT on The Publisher Podcast to hear more about how Axate's casual payments are helping @TorontoStar convert lapsed subscribers, appeal to younger readers and grow their potential paying audience:

https://t.co/IgVUgSmfwu

[Heinz Alt @heinz_alt]

Die kanadische Zeitung @TorontoStar will #Micropayment einführen. Die ersten Test mit der Technologie von @axate seien vielversprechend verlaufen. Es ist das erste große Medienhaus in Nordamerika, das den Sprung in ein #PayperArticle-Modell wagt. https://t.co/MG0ARvmjha

[Dominic Young @dominicyoung]

@jestyn @rorysutherland It's still mad that we don't have the digital equivalent of news stand one-off sale. Even madder because it exists (I built @axate) but prevailing orthodoxy in media says it's better to sell 6 months access for 25¢ than a day's access for the same price.

[Dominic Young @dominicyoung]

@rorysutherland Demanding that people pay all the time for something they only want some of the time is a terrible idea. Subscription without alternative options limits the market to a fraction of the people who might otherwise buy...

[Dominic Young @dominicyoung]

@heidilegg @stphnmaher @axate @TorontoStar @macleans When every single person in the population is a potential customer, the news media can return to being a mass market, profitable and growing, sector accountable only to its customers - the actual readers.

[Heidi Legg @heidilegg]

That is why I love the @axate solution @TorontoStar is experimenting with. Government funding like @macleans relies on is problematic when the party in power uses the newsroom as an organ. Monthly subscriptions that are too expensive for the average consumer are not informing enough people. Nonprofits that are funded by partisan rich people or foreign adversaries are also not working to bridge and inform Canadians. A consumer model that is affordable is truly the most independent media.

[Chris Milano @cmilano09]

I used @TorontoStar's micropaywall via @axate for the first time yesterday. Bought 2 articles for a total cost of $1.50 and ended up getting full access to the site for 24 hours. Really great UX and I am very happy to continue supporting quality journalism this way!

[Heidi Legg @heidilegg]

@drpatrick Check out pay-per-read with @axate. I don’t have any interest in them but believe ways for everyone to buy an article is the future. @TorontoStar offering it now. The cost of being informed must be lower.

[Axate @axate]

Readers of @TorontoStar can now choose whether to subscribe or pay per article with Axate's casual payments system.

Read more about The Star's decision to start offering casual payments on @Toolkits: https://t.co/cAKrecTiDP

[Heidi Legg @heidilegg]

Wishing you could pay to read a single article when you hit a paywall? Pay-per-read has arrived! @TorontoStar @axate https://t.co/qfWeBjGCkF

[Dominic Young @dominicyoung]

Great news that @TorontoStar has opened up their content to more readers by implementing @axate casual payments. Invite only for now, but if you want to try, drop me a note!

https://t.co/kQHBn0lZNz

[Axate @axate]

Thank you @heidilegg! We’re very excited to be working with @torstar to make reading the news easy and accessible for everyone.

[Heidi Legg @heidilegg]

Want to PAY for ONE article? It has finally happened. Bravo @Torstar for leading the media industry back to profit!! Contact @TorontoStar to ask for an @axate invite to pay per read! First leading newsroom in North America to offer it.

I am a fan of Katie's career and last week I wanted to read this Shakespearean moment in Canada. Thank you, TorStar and Axate! You are changing the game. The cost of being informed now opens to the world. @semaforben @peterlattman @NiemanLab @emilybell @nancygibbs @johnsnonsense @Linda_Pizzuti @jpalfrey https://t.co/CurI8K6o8M via @torontostar

[Heidi Legg @heidilegg]

Want to PAY for ONE article? It has finally happened. Bravo @Torstar for leading the media industry back to profit!! Contact @TorontoStar to ask for an @axate invite to pay per read! First leading newsroom in North America to offer it.

I am a fan of Katie's career and last week I wanted to read this Shakespearean moment in Canada. Thank you, TorStar and Axate! You are changing the game. The cost of being informed now opens to the world. @semaforben @peterlattman @NiemanLab @emilybell @nancygibbs @johnsnonsense @Linda_Pizzuti @jpalfrey https://t.co/CurI8K6o8M via @torontostar

[Axate @axate]

Once you tap into a wider network of customers, it lays a foundation for indefinite customer and revenue growth.

Get in touch today to find out how Axate can help you grow your customer base, combat churn, and revitalise your revenue.
https://t.co/620wR5Gw1p

[Axate @axate]

Research from @Digiday confirms that subscriptions have reached a plateau for news publishers. They found that:

📉 <10% of publishers generate a large or very large portion of their revenue from subscriptions in Q1 2024, down from nearly 25% in Q1 2022.

[Axate @axate]

This research could seem indicative of a hopeless situation for the news media, but it's actually a huge opportunity: there's a whole 90+% of readers to tap into and turn into customers. Discounts, churn and lowering ARPU doesn’t have to be the storyline for the news media...