NEWS: @wolfepereira is joining TelevisaUnivision as Chief Client Officer, a newly created role designed to accelerate the company client relations for more brands to engage with U.S. Hispanic consumers authentically in language & in culture.
https://t.co/EiDUy0tH41
It's almost time for Hispanic Heritage Month!
From September 15th to October 15th, we celebrate with pride Latino culture and all that we contribute to this country. Today I'll be kicking off my "Spotlight Series", once again shining a light on talented execs (that happen to be Latino) across a variety of sectors, including the technology, entertainment, advertising, media and marketing (TEAMM) industries.
As companies plan to host panels and activate their Latino employee resource groups, here are a few tips:
• Tip #1: Understand the diversity in being "Latino" - Whether US-born or foreign-born, whether English-language dominant, Spanish-language dominant, or fully bilingual and bicultural, whether white, brown or black and everything in between, we are all Latino "de corazón".
• Tip #2: Pick Latinx speakers that can add value to your audience - Latinos are the growth driver for every company, every industry and the U.S. economy at large. And Latinos drive not just business but culture! So have Latinx speakers come to share their authentic story, glean consumer insights, and discuss industry and cultural trends (it's way more than just Bad Bunny).
• Tip #3: Don't Get Caught Up in Labels - Latinos, Latinas, Hispanics, Latinx, etc. - there are so many labels I've lost track frankly. Just ask the speaker what they prefer to use. Don't worry about offending anyone, if you don't know just ask. It's more important that you have Latinos coming to speak. For the record, I prefer "Latino" or "Latina", as you would speak it in Spanish.
• Tip #4: Pay Hispanic Heritage History Month Speakers - Just like any guest speaker, pay the Latinos that you invite - and please pay them fairly, not the discounted "multicultural" rate.
• Tip #5: Hire Latinx speakers all year long - yes, it's true...we're not just Latino during Hispanic Heritage Month...so keep inviting Latinos to speak, to teach, and to inspire.
Here are just a few amazing Latino and Latina leaders to consider:
1st Row
Beatriz Acevedo @Bea_latina
Sean Salas @seandsalas
Lizette Williams @LiZetteW1
Javier Williams @VisceralPro
Lucinda Martinez @lucmartinz
2nd Row
Cid Wilson @CidWilson
✨Susie Jaramillo @sujaramillo
Leonardo Zimbron
Stephanie Valencia @stephanievalenc
José E. Feliciano @jonesfeliciano
3rd Row
Nuria Santamaría Wolfe @nms
Antonio Lucio @ajlucio5
Samara Mejia Hernandez @SamaraMHernandz
Eddie Ramos, CFA, ACFE
Bernadette Aulestia
4th Row
Marcos Cline-Marquez
Sylvia Banderas Coffinet
Orlando Baeza
Pilar Ramos
Steven Wolfe Pereira ⚡️@Wolfepereira
5th Row
Noramay Cadena @noramayc
Gonzalo Del Fa @GonzaloDelFa
Claudia Romo Edelman @claudiagonzalez
Pete Amaro @PeteAmaro
Sofia Hernandez @sofiaespana
#Latinx
#Latinos
#Hispanic
#LatinosUnidos
#hispanicheritagemonth
Our new episode is out! @WolfePereira & @ExecutiveMoms talk about why “brand” matters & needs to be measured better, the hot topic (in honor of Back-to-School) is on how to always be learning, & we answer a listener's question!
https://t.co/TJuG4Z8nBL
🧵Threads is all we've been talking about since the launch!
Check out @wolfepereira chatting with @EdLudlow & @CarolineHydeTV on @BloombergTV about what we're already seeing from brands on the new platform.
https://t.co/53egv0MdBZ
Focus on the signal, not the noise. @lindayacc becoming @Twitter’s CEO is a major milestone on the path to building X. Excited to see where you take the company next, mi amiga 🚀 Thanks @mhbergen, @CarolineHydeTV, @EdLudlow & @BloombergTV@elonmusk
https://t.co/GNFU4hkVNI