Noa Turković

19 | Mechatronics student building an email & SMS retention agency | Sharing the client work, results and decisions as we grow

[Noa Turković @NTurkovic_]

I’m 19, studying mechatronics and trying to build an email & SMS agency at the same time.

Right now, most of my days are a mix of lectures, client work, Klaviyo, the gym, deadlines and somehow trying to keep up with all of it.

I don’t have some crazy success story yet.

But I know I don’t want to look back a few years from now and wonder what I could’ve built if I had just started when I was 19.

I have the drive.
I have the ambition.
And I want to see how far they can take me.

So I’m doing it now.

Along the way, I’ll share the wins, the failures, the client work and what it actually looks like trying to build something serious while still being a student.

Let’s see how far I can take this.

[Noa Turković @NTurkovic_]

Post-gym work sessions with bro at favorite café >>>

[Max Sturtevant @maxwellcopy]

Everybody talks about brands undersegmenting their list.

The bigger problem in my eyes is OVERsegmenting.

I see a lot of brands trying to segment their list by favorite product, purchase history, average order value, and a dozen other variables.

Here's the thing…

Unless you're an eight-or nine-figure brand with hundreds of thousands of people on your email list, you're just creating smaller segments that are more work than they're worth.

Here's how we segment lists for our clients:

80% of sends → Core engaged list

This is your bread and butter.

People who have opened an email or been active on site in the last 90-120 days.

Send your campaigns to this list and layer on product interest segments when it makes sense.

As you scale and start to send campaigns more frequently, this list will grow.

You just need to monitor your engagement rate and deliverability to ensure your list is actually engaging.

10% of sends → Full list blasts

Once in a while, send to your entire list in hopes of re-engaging people who've gone quiet.

Don't do this often or you'll hurt deliverability, but it's worth doing occasionally for big announcements or sales.

10% of sends → Hyper-targeted segments

These can be:

- VIPs
- Churned subscribers
- High AOV customers

These segments have their place, but they're the cherry on top, not the foundation.

I see brands overcomplicate what should be simple.

They spend all their time building complex segments while lowering their overall email engagement at the same time.

Keep a core engaged list receiving your emails consistently.

It will make you the most money.

[Noa Turković @NTurkovic_]

I’d rather be underestimated while building than overhyped with nothing behind it.

The work will speak eventually.

[Noa Turković @NTurkovic_]

@umzrs Love seeing what can happen when you lock tf in.
I’m much closer to the 2020 version of you right now, but I’ll build my own path to that level of success 🚀📈

[Noa Turković @NTurkovic_]

@shubham_Build That’s exactly what we’re doing. We manually review the leads first and only move the qualified ones into a separate outreach list.

[Noa Turković @NTurkovic_]

Time to break the first real agency milestone: $10k/month.

The plan:
Apollo for leads.
Instantly for outreach.
Direct copy.
A strong, low-risk offer.

Now we test and scale what works.

Has anyone here crossed $10k/month with cold email? What made the biggest difference?

[Noa Turković @NTurkovic_]

@rimonxMithmill That’s the plan. Prove the message first, then scale it 📈

[Noa Turković @NTurkovic_]

Cold email: Day 1. 🚀

The plan is simple:
Follow the Daniel Fazio approach.

Send 10,000 cold emails.
Track what works, cut what doesn’t, and keep improving.

This week we’re slowly ramping up with only 2 sending accounts.

Next step is adding more inboxes and scaling toward at least 500 cold emails per day.

Now it’s time to get the reps in. ⛽️📈

[Noa Turković @NTurkovic_]

@Abaddonecom @aaronmtrx Rooting for you bro 🙌

[Noa Turković @NTurkovic_]

@rimonxMithmill Still refining it, but right now we’re leading with a simple performance guarantee: we improve one agreed Klaviyo metric within 60 days or they don’t pay us.

For interested replies, we’ll send a quick teardown showing the first 3 things we’d fix.

[Umar @umzrs]

Emails are key to scaling

You retain customers for longer, have a higher LTV which allows you to scale more aggressively with ads

Not to mention the high-margin revenue you get from Email campaigns since you’re not spending money on ads to get those sales

Every solid brand I’ve seen has emails dialled in

You need to do it too

$1.36m generated for this brand in the last 3 months from Emails btw :)

[Max Sturtevant @maxwellcopy]

A lot of people think you just post content and you see success…

But then they just roll out basic ass scripted tweets or videos that have no true sauce, and nothing unique.

They spend no time on it.

One funny thing I’ve found in my content journey…

On average the more time, thought, and strategy I put into a video… the better it does!

Sometimes I'll dump hours into a video and it flops.

Sometimes I put in zero effort and it crushes.

But on average it's pretty linear.

The more thought I put into it, the better it performs.

Why do people act like this doesn't apply to them?

They block one hour of filming a week, pump out a shit ton of videos their shitty agency scripted, and then complain about their results.

Content HAS to be an actual priority.

If you're not reviewing, iterating, and studying what's working for other people, you're just wasting your time.

[Max Sturtevant @maxwellcopy]

“If you only wait for inspiration, it won’t ever come.

You have to work and be there and show up.

If you’re not in the practice of allowing the thing to happen, it won’t happen.” - Rick Rubin

👉 Breakthroughs don’t just happen. You must go in the trenches for them to come.

[Noa Turković @NTurkovic_]

The weirdest part about building something at 19 is that nobody really knows if you’re wasting your time or getting a massive head start.

Guess I’ll find out.

[Noa Turković @NTurkovic_]

Started reading $100M Leads.
Building the outbound system at the same time.
No better way to learn than to use it immediately ⚡

[Noa Turković @NTurkovic_]

Great progress this month.
Client revenue is ramping up and email is still holding 35%+ of the total.
Feels good to see the work compound.
We’re just getting started.. 🚀🚀🚀

[Noa Turković @NTurkovic_]

New client. First month.
We rebuilt the abandonment system around intent instead of treating every visitor the same.
Viewed product.
Added to cart.
Started checkout.
3 different stages. 3 different messages.
Result: checkout reminder became the highest-value flow in the account.