Naresh Babu

DoMS IIT Madras || Product Management Intern || Digital Marketing || Gamification

[Naresh Babu @Naareshhh]

I have already tweeted about how #gamification helps triggering intrinsic #Motivation. It is important to differentiate between #intrinsic and #extrensic motivations. Extrinsic is material #Rewards, whereas intrinsic motivators provide Relatedness, Autonomy, Mastery & Purpose.

[Jegannath .U @jegannath_u]

Increase in One stop solution for #medical exigency in #Pharmaindustry particularly for #emergency situation is becoming a very big need; so it has become imperative to have a #support system and assistance to help the user in these cases; Check out below, flow diagram for more.

[Nithish Kanna @Nithish57397331]

Wanna see how growth leaders have molded their agenda due to ever-changing consumer behavior. @EY sums it up pretty quick

https://t.co/2B3tIP5pTr

#consumerbehavior #CMO #marketing #trends #

[Naresh Babu @Naareshhh]

In most countries including India, banks are only now exploring gamification as a tool to improve engagement but BBVA, a digital bank in Spain used gamification in 2013 and received several accolades.
#gamification #engagement #Banks #fintech #bbva
https://t.co/9VpGOqtGTA

[Naresh Babu @Naareshhh]

Banking Apps are the third most used Mobile applications after Social Media & Weather Apps but just like any Mobile application, face engagement funneling issues. To overcome this, gamification can be a useful tool.
#gamification #banking #apps #engagement #fintech

[Nithish Kanna @Nithish57397331]

Data shows that as choices and channels increase, brand trustworthiness becomes more important to consumers than ever. This @McKinsey article beautifully elucidates the future of brand strategy through science, art and craft. #brandpositioning #marketing
https://t.co/xz3jawv3aT

[Naresh Babu @Naareshhh]

Though it might sound complex, gamification can be broken into 4 simple principles. These principles along with the different elements like Points, progress bars, etc form the backbone of any gamification campaign.
#gamification #principles #Digital #engagement #app

[Naresh Babu @Naareshhh]

Study by Deloitte found out gamification to be a very effective tool in increasing loyalty and engagement. The study found a 40% increase in engagement & 22% increase in customer loyalty due to gamification.
#gamification #engagement #app #Digital #Deloitte

[Jegannath .U @jegannath_u]

It is important to embrace, technology trends to cope up with today's business and markets. @McKinsey - listed these 14 tech trends which I found to be useful!!
#technology #Digital

[Naresh Babu @Naareshhh]

Starbucks used gamification to their advantage and improved the coffee buying experience of users. The program was highly successful boosting sales along with engagement on their application.
#gamification #engagement #salesbooster #starbucks

https://t.co/qvuatW8FtN

[Jegannath .U @jegannath_u]

Deep-rooted belief that small but viable business ideas can scale and be highly profitable without VC Funds or angel investments.
Check out this story of Zoho, to explore more #startups #business
#zoho
https://t.co/e1uM1YtUEh

[Naresh Babu @Naareshhh]

Motivating the user is an important factor in increasing app engagement. Rewards help in extrinsic motivation but gamification helps in triggering intrinsic motivation which in turn leads to loyalty.
#gamification #engagement #DigitalMarketing #app

[Naresh Babu @Naareshhh]

Marketing Funnel: https://t.co/mxkKJuoEgC

Gamification: https://t.co/LZMu6qLdQ0

[Naresh Babu @Naareshhh]

Sustaining engagement in mobile applications has been a Challenge for Product Managers & they refer to Marketing Funnel for Solutions.

Have you thought about integrating gamification into the stages of the Marketing Funnel? 

#marketing #Gamification #engagement #mobileapps