Nithish Kanna

Proud Explorer of Marketing Analytics | MBA - IIT Madras

“The best marketing doesn’t feel like marketing.” – Tom Fishburne

Data Cruncher | Datadriven-Marketer

[Cyrus SEO @CyrusShepard]

New: 23 Million Internal Links - A Google SEO Case Study

• Relationship between internal links and traffic
• How anchor text variations relate to clicks
• "Naked" anchors and their influence
• URL anchors - good or bad?
• Empty anchors

via @ZyppySEO https://t.co/jMaqLdpvqF

[Neil Patel @neilpatel]

Learn how How Data Science can boost SEO strategy in 2023. In this free webinar hosted by @DMI I join @cspenn as we discuss how you can make the most of your data and translate it to your SEO strategy in 2023.

https://t.co/fh3qVk65dR

[Nithish Kanna @Nithish57397331]

@anna_catherin Haha, you're already one

[Nithish Kanna @Nithish57397331]

YouTube Is Monetizing Shorts With 45% Revenue Split !!
YouTube creators will soon be able to make money from Shorts as the company announces a plan to expand monetization in the coming months.
Good news for content creators but not so for the viewers, as Ads are being expected

[Naresh Babu @Naareshhh]

In most countries including India, banks are only now exploring gamification as a tool to improve engagement but BBVA, a digital bank in Spain used gamification in 2013 and received several accolades.
#gamification #engagement #Banks #fintech #bbva
https://t.co/9VpGOqtGTA

[Nithish Kanna @Nithish57397331]

Wanna see how growth leaders have molded their agenda due to ever-changing consumer behavior. @EY sums it up pretty quick

https://t.co/2B3tIP5pTr

#consumerbehavior #CMO #marketing #trends #

[Nithish Kanna @Nithish57397331]

Marketing budget allocation is a tricky business in itself, which the marketing team needs to tread carefully. Take a loot at this blog providing a granular approach to the same..

https://t.co/W6WzdPQRzG

#marketingbudgetallocation #marketingbudget #adspend #campaign

[Nithish Kanna @Nithish57397331]

Discover how environmental, social, and governance (ESG) risks and sustainability reporting can help build value and brand protection !
https://t.co/IwPys6w6gf

#ESG #sustainability #consumerbehavior

[Nithish Kanna @Nithish57397331]

Data shows that as choices and channels increase, brand trustworthiness becomes more important to consumers than ever. This @McKinsey article beautifully elucidates the future of brand strategy through science, art and craft. #brandpositioning #marketing
https://t.co/xz3jawv3aT

[Nithish Kanna @Nithish57397331]

Why is @XiaomiIndia telling people not to shop for tech yet?
This interesting campaign titled 'Don't buy Tech yet' through a series of engaging video,ATL & BTL marketing has grabbed everyone's attention because of its counterintuitive nature of marketing ahead of festive season

[Nithish Kanna @Nithish57397331]

My summer internship work was on 'Marketing Attribution Modeling' followed by Dashboard preparation.

Check out my Medium article for a quick glimpse into my work :
https://t.co/RvNydjUZY9
#dataanalytics #attributionmodelling

[Nithish Kanna @Nithish57397331]

Wanna see the marketing budget trends in 2022 from the CMOs perspective. Check this out...

https://t.co/EyGmfI9Ns5 via @Gartner_inc

[Nithish Kanna @Nithish57397331]

A digital customer journey refers to the path of interactions an individual has with your brand,product and/or services in the online media. Ever wondered how this data is leveraged by the company for their digital marketing budget allocation? Read below.
https://t.co/CgJVqL8bHL

[Nithish Kanna @Nithish57397331]

Interesting take on the shift towards customer centricity and global marketing trends..

https://t.co/W9VYGCpCtW via @Deloitte