Friday: the US government took a live #AI model offline. A first.
An order made #Anthropic block #Fable 5 + #Mythos 5 for foreign nationals. No way to filter in real time: both went dark for everyone.
For builders: a model you rely on can now vanish overnight. Build for that.
Andrey Kazakov is now Adjust’s CEO and plans to shift the product strategy to make the MMP more useful for advertisers (more insights and better automation solutions to optimize UA spend).
#adjust#applovin
https://t.co/aO5gFVFWk8
Supercell is gearing up for the global launch of their new game: Squad Busters! They're using a clever strategy by offering escalating rewards in Clash Royale based on the number of pre-orders. A great way to leverage their large user base to boost the new release.
#Supercell
When a TV series blasts onto the scene, what happens to a solid mobile game's revenue? Think 10x rocket fuel! 🚀 "Fallout" has vaulted "Fallout Shelter" earnings over $200K daily across iOS and Android.
The Fallout Effect is real!
#MobileGaming#Fallout#FalloutOnPrime
@ClashRoyale The new way of editing deck is so not user friendly: you need to press a card and then click “edit” to change it or move it while before you just had to grab it and move it away
I attended the Google Play Playtime event in Berlin yesterday (2023 edition).
Here are my key takeaways from the event (screenshots follow):
#GooglePlaytime#GooglePlay#Android#mobilegames
Unity's ad revenue faced the runtime fee challenge head-on. Q3 results? Minimal impact, maximum resilience. Turns out, not suffering as much as we might think. Asbtract from their Q3 results' letter to shareholders.
#unity3d#runtimefee
Amazon Ads also jumps on the AI bandwagon. It rolled out an AI image tool to create background or scenes for products with just a prompt. #RIPPhotographers#ai#amazon
Unity CPIs on the rise after the developers' boycott?
Well, not seeing the same here: same game, same bids, similar creatives: super low CPI, 50% less than during the summer. All because of lower CPMs.
#unity3d#unityruntimefee#mobilegames#useracquisition
We have heard you. We apologize for the confusion and angst the runtime fee policy we announced on Tuesday caused. We are listening, talking to our team members, community, customers, and partners, and will be making changes to the policy. We will share an update in a couple of days. Thank you for your honest and critical feedback.