Exactly. We work with so many brands following the same sequence, but sending the same flow to everyone is what's bringing back terrible results. So I think it's maybe not more emails or equal emails to everyone as the same group - but more segmentation for each persona group and a personalized copy for their behavior would definitely work better.
I am looking to connect with retention/lifecycle strategists and/or Meta paid marketers working with Shopify brands doing above $5M a year. I will make your life easier + have you impress your brand's team + it's free for you! βΊοΈ
@lalasretention Your churn prediction can easily be calculated looking into your personas, segments combined - the behavior shows who is at risk, who is lapsed and who to win back.
@DaveRekuc Hey Dave, I can help you do this easier with Keeper ai - connect Shopify, Klaviyo, Meta all in one place and have it all living in your Claude. You can then export those built personas directly to your Meta - I want to have you on a trial let's chat :)
I found something interesting today.
The customers who spend the most arenβt always the customers you should care about most.
Iβm going to keep digging.
This is the part I like.