Fil

Making world-class emails for 8 & 9-figure brands. CEO @ Bedford. P&G Alum.

[Fil @BallinFil]

@jamesdevonport This is fire

[Fil @BallinFil]

@mythic_works A guy I saw on twitter tweeted about this quote

[Fil @BallinFil]

Best quote I heard recently

If you suck without AI, AI helps you suck at scale

[Fil @BallinFil]

MSN forced us into being a hyper-online slack-first generation of business people.

[Fil @BallinFil]

When you add up the SMS platform and Email platform's attributed revenue and it adds up to more than total sales.

[Fil @BallinFil]

If you're in ecom, read my latest newsy, I did not write it with AI.

https://t.co/uF4K8VY8Md

[Fil @BallinFil]

Surprisingly, all those AI reply-bot accounts didn't reply to this one.

[Fil @BallinFil]

Best quote I heard recently

If you suck without AI, AI helps you suck at scale

[Fil @BallinFil]

Klaviyo ILY but this UI gotta go

[Fil @BallinFil]

I watched a family member fall for the WORST ecom funnel I've ever seen - whole thing slopped together with AI driven by a crappy veo generated video ad on meta.

Not sure if I'll recover from this one....

But now I also understand why so many consumers DON'T trust buying from ecom stores.

There are sharks out there mass-generating shopify stores with AI, scamming old people at scale. Yeah I wouldn't trust ecommerce either after a few bad experiences.

Being authentic with good customer support & interesting content is bigger alpha than ever.

It's all spikes out there...

[Fil @BallinFil]

POV: me following up with clients asking them to pay an overdue invoice 💀💀💀

[Fil @BallinFil]

All of the crappy cold DMs in your email & linkedin inbox are proof of that.

The average cold DM quality has gone down, not up with AI.

[Fil @BallinFil]

@camilordoficial Disagree, these people end up moving up at big corps and get paid insane amounts of money because:
- they can be experts on a wide-range of topics
- they can output a ton of work
- the ROI for big corps is high

[Fil @BallinFil]

The unicorn employee who can do email, social media, ads, shopify site updates, etc. doesn't exist. You might be able to pull it off as a founder, but it took you years/decades of grinding & exp to get there.

And if you do happen to find them, you better pay them damn well because they will either:
- start their own thing
- get poached
- get frustrated you have them doing 1,000,000 things

[Fil @BallinFil]

NGL I didn't have customer support softwares beefing publicly on my 2026 timeline

[Smriti Jayasankar @itssmritii]

@karri_tweets DeepSeek accusing Anthropic of distilling its models 😭

Cc: @realamitrg

[Fil @BallinFil]

Are your early November sales coming in soft?

Need a few levers to pull before BFCM?

I wrote a simple guide with 6 email/SMS tactics you can still execute before BFCM.

If you’re a bit paranoid your plan isn’t perfect perfect, this one’s for you.

https://t.co/uF4K8VYGBL

[Fil @BallinFil]

Me 12 minutes and 34 seconds after my ab test goes live

[Fil @BallinFil]

@scaling_rn Nope - mix of engaged and also some more targeted stuff

[Fil @BallinFil]

The biggest DTC brand I know plans to send 20 emails on Black Friday.

20.

I wrote about it (and 5 other BFCM tactics you can still execute today) in my latest newsy

https://t.co/uF4K8VYGBL

[Fil @BallinFil]

@herrmanndigital @ecom_joseph Because it looks like gruns

[Fil @BallinFil]

Given how cracked AI is and how freely people are connecting their data to stuff, I'm surprised we haven't seen some mega hacks yet...

Matter of time I guess