Earlier this week, we launched our new night time tea, MoonBrew, and sold well over $100k worth of product in <24 hours
This was all done via Klaviyo with $0 in advertising spend
Here's how we structured our launch campaign & why I'm so excited for MoonBrew:
โPlay long-term games with long-term people.
All returns in life, whether in wealth, relationships, or knowledge, come from compound interest.โ https://t.co/zUzrUNBpXt
@jordanhaswings@kennykhoang ABO testing offers better control especially when dealing with big budgets
Easy for CBO or ASC to direct spend to bad ads if youre testing there and then it nukes the entire campaign
@ecomaurelius Definitely the way the industry is moving and a lot of $ for the company who does it but seems too risky to hand over the controls just yet