Andrew Case

co founder @ moonbrew

[Andrew Case @andrewbcase]

Earlier this week, we launched our new night time tea, MoonBrew, and sold well over $100k worth of product in <24 hours

This was all done via Klaviyo with $0 in advertising spend

Here's how we structured our launch campaign & why I'm so excited for MoonBrew:

[Andrew Case @andrewbcase]

@jamiequint @damccormick13 @trycreate_co Looks pretty clear to me - 99% of consumers will know that autoship means subscription

[Andrew Case @andrewbcase]

@jspujji GA

[Andrew Case @andrewbcase]

@mikefutia sora

[Andrew Case @andrewbcase]

@c_gro @jforjacob Highly recommend connor^

[Andrew Case @andrewbcase]

@DTCMidas 🎯🎯

[Andrew Case @andrewbcase]

@ChereneAubert Idk I feel like most of my dtc founder friends were all cool in school

[Andrew Case @andrewbcase]

@PalmerLuckey Link to playlist? Cant find it need something for my morning workouts

[Andrew Case @andrewbcase]

@c_gro Keep going brother 🫡

[Andrew Case @andrewbcase]

@DickieV That ice cream is 🔥🔥🔥

[Andrew Case @andrewbcase]

@alexgoughcooper Link?

[Andrew Case @andrewbcase]

@seanfrank 🎯

https://t.co/9iatKE6B9P

[Naval @naval]

“Play long-term games with long-term people.

All returns in life, whether in wealth, relationships, or knowledge, come from compound interest.” https://t.co/zUzrUNBpXt

[Andrew Case @andrewbcase]

@DTCMidas 1 ABO campaign, 1 ad set, $100 budget and let it rip

[Andrew Case @andrewbcase]

@drsnow Whatd you do?

[Andrew Case @andrewbcase]

@nikitabier @carlrivera Can you please add filters to Bookmarks.

Id love to be able to sort bookmarks by date added or engagement

[Andrew Case @andrewbcase]

@jordanhaswings @kennykhoang ABO testing offers better control especially when dealing with big budgets

Easy for CBO or ASC to direct spend to bad ads if youre testing there and then it nukes the entire campaign

[Andrew Case @andrewbcase]

@MurrayHillGuy1 @hinge There’s always bumble

[Andrew Case @andrewbcase]

@DylanAnder HP

[Andrew Case @andrewbcase]

@ecomaurelius Definitely the way the industry is moving and a lot of $ for the company who does it but seems too risky to hand over the controls just yet

[Andrew Case @andrewbcase]

@scalingszn Avatar