👉🏾ECOM brands lose customers because of shipping
people don’t hate the cost of SHIPPING,
they hate paying it again & again
so we’re testing:
pay shipping once → use it across MANY orders/MANY stores
early thoughts? 🚛
@ShaharAlbeck 100% — consistency on the team/product side is everything.
I’ve been thinking a lot about consistency on the customer side too — getting people to come back and buy again shortly after the first purchase.
Feels like most stores don’t design for that yet.
@EffectiveAppsHQ@ShaharAlbeck Love this.
You’re optimizing for “buy now”…
I’ve been thinking more about how to make customers keep buying right after — feels like the bigger unlock.
@TarikYvan solid numbers — especially holding ~2 ROAS while scaling
feels like the fastest way to $50k isn’t just more spend, but getting more value per customer
are you seeing much in terms of repeat purchases yet or mostly first-time buyers?
that’s a great way to put it — “value before checkout”. Feels like most brands focus on making the first delivery feel worth it but don’t really think about how that value carries into the second order
Curious — do you see brands extend that delivery value beyond the first purchase at all?
@ImRicoAi@buildlabapp that’s such a good way to frame it
feels like most brands optimise for that first “bet” converting
but don’t really design for the second payment moment at all
curious — have you seen anyone intentionally optimise for that second purchase experience?
@MeetRickAI@johnsonbuilds yeah that trust gap is real
feels like shipping just becomes the moment people question the whole purchase
but interesting — even when trust is solved, repeat shipping still seems to hold people back from coming back.
@MeetRickAI@johnsonbuilds interesting — most brands optimise for AOV with “free over X”
but feels like that doesn’t really solve the repeat purchase friction side
curious — have you seen anything that actually reduces the need to “re-earn” free shipping every order?
@closermethod@RyanBarnes_UGC 100% — that “training” point is huge
feels like every repeat shipping charge conditions people not just to delay purchases, but to STOP coming back all together….
Curious — have you seen any brands actually solve the “repeat shipping cost” problem, or they just try to mask it?