Nathan Coterel | SEO + AEO

Nathan Coterel is the founder and Lead SEO @serphorizon

[Nathan Coterel | SEO + AEO @NathanCoterel]

@ryan_doser13 No one is building the next leading SEO tool vibe coding!

[Nathan Coterel | SEO + AEO @NathanCoterel]

Franchise SEO is not just about rankings. It is about measurable results.

One extreme cleaning location saw 71 calls from their Google Business Profile, a 610% increase over 4 months.

When one call is worth $4K, growing profile traffic drives revenue and lifetime value.

[Nathan Coterel | SEO + AEO @NathanCoterel]

@ryan_doser13 Multimedia can absolutely increase the total amount of search real estate your brand takes up in the organic results!

It’s a requirement for effective SEO at this point!

[Nathan Coterel | SEO + AEO @NathanCoterel]

Just wrapped a call with a local BBB rep to support a franchise SEO client.

We covered how to use their BBB profile to increase local visibility, build trust, and boost brand authority.

A strong BBB presence isn't optional. It's essential for legitimizing your brand online.

[Nathan Coterel | SEO + AEO @NathanCoterel]

@ryan_doser13 Local Falcon! This GIF came from the Trends report

[Nathan Coterel | SEO + AEO @NathanCoterel]

Watch how SEO transforms a franchise’s visibility.
Each green dot = stronger Google rankings across local search.

By improving visibility grid by grid, this location saw a 68% increase in phone calls and 44% more map views MoM.

Visibility drives revenue. SEO makes it happen.

[Nathan Coterel | SEO + AEO @NathanCoterel]

Paid ads stop the moment you stop paying.
SEO keeps working—long after you’ve stopped spending.
A smart SEO strategy can:
• Double your traffic in 6–12 months
• Capture up to 70% of search clicks
• Lower your long-term customer acquisition cost
Invest once. Watch it compound.

[Nathan Coterel | SEO + AEO @NathanCoterel]

This B2C lead came straight from ChatGPT.

Not ads. Not SEO. Just being the recommended provider for a target service keyword.

Generative Engine Optimization is real—and it’s already increasing lead volume for our clients.

We're not watching the shift. We're leading it. 📈

[Nathan Coterel | SEO + AEO @NathanCoterel]

Early in our franchise SEO campaign, we had the client start branded threads on Reddit + FB.

Now those posts appear in Google’s “Discussions & Forums” SERP feature a year later!

We’re not just ranking keywords—we’re engineering brand presence.

Omnichannel SEO wins.

[Nathan Coterel | SEO + AEO @NathanCoterel]

@Charles_SEO Stacking different Schema types per page is literally an untapped gold mine in top 1% SEO.
I’m so stoked at all the so called experts disavowing Schema as a tactic in 2025.
They’re NGMI

[Nathan Coterel | SEO + AEO @NathanCoterel]

Google’s March 2025 Core Update rollout has completed as of the 27th:

• AI Overviews appear for broader searches like “near me” and brand search
• Exact match anchors are being penalized
• More AI generated content in more places in the SERPs
• Real brands continue winning

[Google Search Central @googlesearchc]

Today we released the March 2025 core update. We'll update our ranking release history page when the rollout is complete: https://t.co/QoqMDbJu3D

[Nathan Coterel | SEO + AEO @NathanCoterel]

@JHTScherck You can thank Google forcing JavaScript and everyone switching to headless Chrome for that. SEO tools, including rank tracking, have to change.

[Nathan Coterel | SEO + AEO @NathanCoterel]

After several months of silence, Google finally launches the 2025 March Core update.

According to their post on LinkedIn, they’re working to “surface more content from Creators” - which means absolutely NOTHING!

Only real brands and businesses can see growth from this update.

[Google Search Central @googlesearchc]

Today we released the March 2025 core update. We'll update our ranking release history page when the rollout is complete: https://t.co/QoqMDbJu3D

[Nathan Coterel | SEO + AEO @NathanCoterel]

@Charles_SEO So stoked to see Schema as a line item.
The amount of so-called experts spouting nonsense about “schema not being a factor” makes me laugh.

[Nathan Coterel | SEO + AEO @NathanCoterel]

@JHTScherck I just fixed an error from a vendor who migrated our client from Thrive to Hostinger which changed URLs from “www” to non “www” and threw out 100s of 404s. Needless to say, the client was very thankful we alerted them to this error hours after they migrated.

[Nathan Coterel | SEO + AEO @NathanCoterel]

@fba Wow factor right after starting is so crucial!

[Nathan Coterel | SEO + AEO @NathanCoterel]

@JoyanneHawkins We use @LocalFalcon every day for our franchise clients!

Clients love the Scan Reports.

It helps us sell quality SEO retainers that has multi-year engagements.

It’s an accurate tool with really great AI features added like the summary report.

Phenomenal product all around!

[Nathan Coterel | SEO + AEO @NathanCoterel]

@webjuice_ie Here’s my measuring stick for link quality:

• Site where link comes from MUST be ranking for keywords my client wants to rank for as well

• Page we’re getting link from MUST be indexed and ranking for keywords related to my client

• DR/DA is a non-starter

[Nathan Coterel | SEO + AEO @NathanCoterel]

It’s no secret that @SERPHorizon does Local SEO

Our playbook for this Franchise Owner involved an extensive amount of on page through the Corporate site AND setting up a BRAND NEW GBP

For this keyword, we took this client to #1 without acquiring 100s of reviews

Results 🤝 ROI

[Nathan Coterel | SEO + AEO @NathanCoterel]

@SearchForRyan @ryan_doser13 has given me so many great insights on how to scale quality content leveraging AI.

ALL of my clients are receiving some level of meaningful new content deliverables per month.

ALL of them are being produced using AI at scale.

ALL of my clients are up YoY.