@AlexKrallman 1) the main thing that gets my attention is when I find them on a “best of ...” list. It makes me think of them in higher prestige. UA is the one that comes to mind when that happens
2) the main theme that appeals is the prestige
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@AlexKrallman 1) I believe that podcast will replace a lot of advertisement in the place of radio but not stuff like tv because it is not visual
2) the ones most effective would be ones that appeal to the specific kind of podcast. A cooking one should advertise kitchen stuff.
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@AlexKrallman (1) it’s a self created fade to get people talking and thinking about the brand, it will last as long as it works
(2) KFC also made a scented candle, evidently it smells like fried chicken
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@AlexKrallman @SNICKERS did a great job by parodying We Are The World are a great mix of social commentary and satire, all while not offending people. Great mix between funny and aware. #ICMKTG#UABMKTG