Nathan Sadeh

AppLovin employee - Senior Analyst - Ecommerce

Nathan Sadeh

[Nathan Sadeh @Nenz3742]

Realized I created an X account but I didn’t introduce myself.

I’m Nathan, French native and working at AppLovin.

I’m 28yo, retired from a fake basketball career and spending a lot of time behind dashboards of numbers and ROAS.

Nice to meet you all!

[Nathan Sadeh @Nenz3742]

Plus grosse leçon de 2026 qui arrive à la fin de l’année: crois en toi, heads down et te pose pas trop de questions.

[Nathan Sadeh @Nenz3742]

Peu importe la marque si tu veux target des gens qui n’ont jamais vu tes ads -> discovery

Je fais la même bientôt sur les modèles.

#AppLovinCPasMeta

[Nathan Sadeh @Nenz3742]

Quelle audience strat pour AppLovin?

Tout dépend de ta marque.
- T’as une marque de cosmétiques, textiles avec plusieurs produits -> Universal campaigns.
- T’as une marque mono-produit, soit t’as un achat cyclique ou pas -> prospecting.

[Nathan Sadeh @Nenz3742]

Also a good advice when testing AppLovin. I would add on top to test several landing pages to make sure you see which reflects the best with the algo. Expand landing pages tests, align creatives to the landings and the marketing angle. Scale 🚀

[Manny Barbas @mannybarbas_]

please dont forget to split test your offers before launching BFCM (if you haven't already)

a 10% change in discount increased CVR on one of our offers by 77%....

i'm noticing an extremely price sensitive market for a lot of niche's this black friday

go for VALUE + simplicity = $$

[Nathan Sadeh @Nenz3742]

Im looking forward to the moment that people will say “how did I take so long to start AppLovin”.

I think most don’t realize the potential and how early it is to join the network and start testing.

[Nathan Sadeh @Nenz3742]

Imo, what you want to do here is:
- Payment page: high add to cart means people are going all the way to conversions but not paying.
- Review your offer and product.

From that theory, nothing indicates network issue. Mostly offer issue. It’s an auction you need to win…

[Sean McGinnis @seanmcginnis]

Hypothetical:

You're seeing strong conversion rates, add-to-cart rates, and AOV, but very high CPM and CPCs on Meta.

What do you do to bring those down?

[Nathan Sadeh @Nenz3742]

@rubzecom Congrats man keep it up

[Nathan Sadeh @Nenz3742]

@ValoriLuca From what I can see you have all it takes to start running AppLovin. Your creative pipeline would need improvements to tailor the focused environment AppLovin has but you can get volume so you would crush it there.

[Nathan Sadeh @Nenz3742]

@vincent_alonzi Et dans l’ordre d’importance?

[Nathan Sadeh @Nenz3742]

@Quentin_Rnv @Trendtrack_io Inspiring man!

[Nathan Sadeh @Nenz3742]

@VenumSnake1 On est 450 world chez AppLovin 💪🏼🚀

[Nathan Sadeh @Nenz3742]

@VenumSnake1 C’est beau, quel honneur de gérer tes ads sur MAX 🚀

[Nathan Sadeh @Nenz3742]

Avoir un funnel clair et simple de conversion, un produit qui résous efficacement un problème et une strategy d’acquisition optimisée pour chaque network.

[Leon Wolf @leondwolf]

how would you define being good at ecom?

[Nathan Sadeh @Nenz3742]

We start seeing a seasonality picking up at AppLovin. CPMs slowly ramping up, spend increasing by 20-40% over the weekends.

Ecom demand progressively ramping up and $APP will support this growth more and more.

[Nathan Sadeh @Nenz3742]

@heelyox Ça s’organise comment ça?

[Nathan Sadeh @Nenz3742]

@jordanpaid You get to that without paid on AppLovin? It’s crazy you have a big potential man.

[Nathan Sadeh @Nenz3742]

Learning feels good, really, never stop

[Nathan Sadeh @Nenz3742]

@GlennNieuwenh Let’s chat man

[Nathan Sadeh @Nenz3742]

@sylvain_ecom J’espère que t’as lancé AppLovin sinon je suis ton gars

[Giovanni Ge @xc_giovanni_ge]

Today we reported Q3 earnings, delivering the largest quarter-over-quarter revenue growth in our history while significantly reducing total infrastructure costs. That combination reflects extraordinary engineering work and disciplined execution.

What makes me proudest is the team behind these results.

Over the past several months, people stepped up through uncertainty, took responsibility beyond their own roles, and worked across teams to solve difficult problems. That sustained effort built the momentum we see today.

Being underestimated is familiar territory. This quarter reinforced the importance of staying focused through adversity, trusting one another, and putting our energy into the work we can control.

There will be more challenges ahead. The lesson I want us to carry forward is simple: stay humble when things go well, and bring the same commitment and sense of responsibility when things get difficult.

To everyone who contributed: thank you. These results reflect your talent, persistence, and care.

Our Q3 results: https://t.co/3htpyaGS69