Fruit 💜

Marketing Consultant | Content Strategist with specialization in building and scaling TikTok UGC

[Fruit 💜 @NftFruit]

Why Mr Beast Will Become One Of The Richest People In The World in Just 10 Years 😮

🧵👇

[Fruit 💜 @NftFruit]

@ModernDad Less bizarre. Relatable, quirky and useful. Just not possible with the current bunch of human intersections of interest and talent.

Ex: A catholic nun that raps to market her small church in a town in the US to reach genz.

[Fruit 💜 @NftFruit]

Everyone creating AI influencers rn are treating them like a bug rather than a feature.

That’s the whitespace. And it’s infinite whitespace.

Think in terms of what AI influencer can I create that couldn’t exist before, and therefore won’t replace a human.

[Fruit 💜 @NftFruit]

@dcbuilder What are you primarily using it for?

[Fruit 💜 @NftFruit]

@itsthienvuvo I think getting equity from an early stage proven app would be the best option for you.

Get significant equity from someone already at 20k MRR and scale them to 100k in a short time. Much higher leverage than monthly retainer as an agency.

[Fruit 💜 @NftFruit]

@itsthienvuvo Majority Tiktok or Meta too?

[Fruit 💜 @NftFruit]

@Loopify @jackfriks A few viral posts on X
He has that as leverage to launch an app

[Fruit 💜 @NftFruit]

@nicholasnlawton They have to be a generalist to some extent. Startups require you to understand and work with every ‘department’ closely. A pure specialist is great for the exploit part of the cycle of a business. Startups are mostly in the explore stage, so every hire has to embody that spirit.

[Fruit 💜 @NftFruit]

@juliapintar Thanks! Tons of useful info there

[Fruit 💜 @NftFruit]

@nicholasnlawton Realised they make better UGC creators last month
https://t.co/v0GDNEjv6Q

[Fruit 💜 @NftFruit]

Secret UGC hack 💡

Hire stay at home mom creators instead of GenZ creators

Much more reliable and motivated

Also, 75% of TT’s audience is over the age or 24

[Fruit 💜 @NftFruit]

First 20 days of using @sideshift_app for a client

Biggest lesson: don't be a bottleneck for the creators

If your creators need your approval for everything, you'll overthink and slow down your progress

UGC is evolution (variation and selection)

Let evolution happen organically

[Fruit 💜 @NftFruit]

If anything this proves that most very rich people don’t understand statistics at all
@nntaleb

[@levelsio @levelsio]

If anything this proves less followers = more revenue

[Fruit 💜 @NftFruit]

This is a very dumb take from a very smart man

This is just the most obvious thing given that you’re taking startup revenue as the starting point for comparison. So, obviously less people will have a ton of followers.

A good comparison would be to compare the ratio of followers of founders vs the avg distribution of followers among all X accounts.

[Fruit 💜 @NftFruit]

@ManilowOliver GV fan i see

[Fruit 💜 @NftFruit]

Secret UGC hack 💡

Hire stay at home mom creators instead of GenZ creators

Much more reliable and motivated

Also, 75% of TT’s audience is over the age or 24

[Fruit 💜 @NftFruit]

@dr3a_eth @sideshift_app Thanks Drea

[Fruit 💜 @NftFruit]

When you do UGC right

First week of posting with just 4 creators from @sideshift_app

Any B2C AI app not using TikTok organic as their primary distribution channel is playing the game on hard mode

[Fruit 💜 @NftFruit]

Creating viral TikTok videos requires you to maintain a balance between being smart and dumb

Very Smart in the overall strategy and dumbing it down in the specifics

Once you find an angle that you think will hit, you need to dumb it down to its simplest form for maximum reach

[Fruit 💜 @NftFruit]

Creating viral TikTok videos requires you to maintain a balance between being smart and dumb

Very Smart in the overall strategy and dumbing it down in the specifics

Once you find an angle that you think will hit, you need to dumb it down to its simplest form for maximum reach

[Fruit 💜 @NftFruit]

@montyT25 @sideshift_app You can check it out. I think they do have creators outside the US

[Fruit 💜 @NftFruit]

@zogger13 @sideshift_app No… fresh accounts with proper warmup