Nicholas Tchon

[Nicholas Tchon @NicholasTchon]

Great move by Facebook! By blocking certain keywords from people's feeds, then users can have a more personal/tailored FB experience. Downside as a Christian is that it may be a lot harder to spread the Gospel via FB if users block Christian lingo
https://t.co/c14DbqDdRR
#busm18

[Nicholas Tchon @NicholasTchon]

@Mariammlewis1 @EdelmanPR Neat read Mariam! My friends got me into the Myers-Briggs personality test so that I can have not only a good understanding of myself, but through that I can relate to other people better. This article speaks to that and its so helpful when trying to market personally #BUSM18

[Nicholas Tchon @NicholasTchon]

@LargusaJerron @kiyongkim That's true Jerron. I've personally felt that in times of awkwardness or bad vibes, I run to my phone and ignore what's going on IRL rather than addressing issues and being the solution. Definitely something to be thinking about seriously #BUSM18

[Nicholas Tchon @NicholasTchon]

@kiyongkim Honestly has been more positive than anything else! Two reasons. 1. I recently was able to meet up with a lot of my friends from years before thru social media platforms whom I thought they were gone from my life. 2. I'm edified through Christ in what people post as well #BUSM18

[Nicholas Tchon @NicholasTchon]

Instagram is making good strides to help the visually impaired. Users can add alternate descriptions in their posts for others to read what the picture contains. This can help by educating the learning systems to identify objects better later on. https://t.co/FsmWoy02tZ
#BUSM18

[Nicholas Tchon @NicholasTchon]

@LaurenL06565812 @kiyongkim Literally everyone I knew heard about this change! It's hilarious that they actually changed their name back to IHOP recently but it definitely got head's turning and promoted their new burgers quite well. Great strategy in my book #BUSM18

[Nicholas Tchon @NicholasTchon]

@AshiaLee1 That's so interesting! I feel that LinkedIn was always seen as a more professional platform for users compared to the others stated but I personally feel that the reactions and stories will make the platform a lot more casual. This might not be appropriate for the company #BUSM18

[Nicholas Tchon @NicholasTchon]

@kiyongkim I believe the best online advertising campaign from last year was Spotify's "Stranger Things" campaign. In honor of the second season of the popular show, Spotify made a new skin on their app that takes you to the 'Upside Down'. Spotify took advantage of the trending show #BUSM18

[Nicholas Tchon @NicholasTchon]

Stories=Brand Potential? According to Zuckerberg, Stories and private messages on Facebook are the "fastest growth vectors" for the company and 1 out of 2 users report strengthened brand relationships/ revenue build for companies. #BUSM18
https://t.co/T8LTaPTzye

[Nicholas Tchon @NicholasTchon]

@ijoyprich Amazon definitely is raising awareness of their brand through the use of their dog-themed 404 page. It's cool to see that they're using the dogs of Amazon in order for their 404 page to possibly become a viral meme, thus brand awareness #BUSM18

[Nicholas Tchon @NicholasTchon]

@tjahajasefania Interesting Sefania! It's cool to know that if your 404 page doesn't reflect your brand, then visitors can write you off real fast, as I've experienced personally with visiting boring 404 pages. Because customers aren't left wondering, they still will be willing to return #BUSM18

[Nicholas Tchon @NicholasTchon]

@kiyongkim I love the 404 page of Blue Fountain Media. It says, "Oops! That page couldn't be found. Want to play some Pacman instead?" Straight to the point and at the same time, provides the option to play the legendary game, Pacman! #BUSM18

[Nicholas Tchon @NicholasTchon]

https://t.co/deZ9GHnO9x
Recommendations with SEO going into 2019. Utilizing Google Search Console will be incredibly helpful to gain performance analysis in previous years and using that to progress forward. This article explains how. #BUSM18

[Nicholas Tchon @NicholasTchon]

@ilovesinspirers Cool to see that the new algorithm, Google Hummingbird, is changing the way searches are being ranked. Instead of keywords being typed to generate ranking, we see that general content that's being shared across social media are perceived as higher quality, thus ranking #BUSM18

[Nicholas Tchon @NicholasTchon]

@kbean1499 @kiyongkim That's so interesting Katie! Didn't realize that another main difference b/w SMO & SEO is the fact that one utilizes paid methods whereas the other doesn't to build online presence. I thought both optimizations just used different but free means to achieve that goal. #BUSM18

[Nicholas Tchon @NicholasTchon]

@kiyongkim Some key distinctions b/w SMO and SEO is that SMO assists with brand identity through interaction via social apps, bringing awareness to the company whereas SEO leads viral traffic through keyword rankings to certain websites. #BUSM18

[Nicholas Tchon @NicholasTchon]

Facebook is releasing another project called "Ripley." As far as we know, it's a camera-equipped device for TVs, similar to the Portals that were released. Depending on how the Portals do, FB will choose whether or not to invest into the Ripley. https://t.co/F8DJc82Sdc #busm18

[Nicholas Tchon @NicholasTchon]

@AshiaLee1 I think the two tips laid out in the article, Adding Value & Telling a Story, both are excellent tips when going live. This way, you'll be purposeful in your task going live and will help flock a target niche audience to be active watchers of your live videos. #BUSM18

[Nicholas Tchon @NicholasTchon]

@IrenePan10 The Moz SEO tool looks cool! Keeps up to date with Google's constant algorithm changes so it seems to give you the most up to date results on how your website is doing when people search key words. #BUSM18

[Nicholas Tchon @NicholasTchon]

@kiyongkim The top 3 SEO tools/apps I recommend are Hootsuite, GoogleTrends, and GoogleAnalytics. Respectively, you can track multiple social media accounts, see what terms are in trend, and check what terms users search to land onto your website. #BUSM18