ingrid prichard

Let all that I am wait quietly before God, for my hope is in Him {psalm 62:5}

[ingrid prichard @ijoyprich]

@_naturallytea @kiyongkim A great use of digital technology is to connect with friends from around the world. I am better able to maintain and grow my friendship with my best friend back home through my phone, and I would wonder if our friendship would be thriving to the same degree without it. #BUSM18

[ingrid prichard @ijoyprich]

@kristinhori @kiyongkim You are right that digital technology is not inherently bad, but it is a matter of how we steward it that can develop negative tendencies in us. If used in balance and for the right intentions, it is a great tool and help. #BUSM18

[ingrid prichard @ijoyprich]

@kiyongkim Technology is affecting children's communication skills and growing even shorter attention spans. Read this article to gain some practical ways to combat the negative effects of technology! #BUSM18 https://t.co/WRoYH8ybYA

[ingrid prichard @ijoyprich]

@kiyongkim Digital technology provides me with the ability to put a face to a name. My conversations with people now often come with a photo I pull up on social media instead of just describing the person's features or connections #BUSM18

[ingrid prichard @ijoyprich]

@CBear_Olson @kiyongkim This was a very bold move for Nike. They took a very strong stance by bringing him into their overall brand and communication approach. Bold could go bad and polarize the company but, instead, they experienced success through it. #BUSM18

[ingrid prichard @ijoyprich]

@Alessan04394847 @kiyongkim There is power in bringing a companies intended audience into their marketing. This grows connection and loyalty to the brand as people like to be heard. #BUSM18

[ingrid prichard @ijoyprich]

@kiyongkim @Aerie Here is an article from ADWEEK further diving into this campaign and the companies effectiveness and success from choosing to be an upstander! #BUSM18 https://t.co/yANCy4Dpwp

[ingrid prichard @ijoyprich]

@kiyongkim In 2014, @Aerie launched their #aerieREAL body image campaign. This year, they further developed their body positivity campaign by adding models with different illnesses and disabilities. They are scrapping "ideal" and shooting for real and it is beautiful and powerful #BUSM18

[ingrid prichard @ijoyprich]

Amazon introduced a strategic 404 page to change their customer experience. They also use it as a way to communicate their company brand and community as one people would want to be a part of. Check it out below! Do you want to work for them now? #BUSM18
https://t.co/xGf3aZuCgz

[ingrid prichard @ijoyprich]

@Jess_cornel @kiyongkim What a strategic way of changing the customer experience. Instead of the frustration of hitting a dead end, the viewer is left with something fun that represents the LEGO brand well! #BUSM18

[ingrid prichard @ijoyprich]

@HannahVitko @kiyongkim @Dropbox Not only does Dropbox have a great 404 page, but they also responded to your tweet about the 404. That is a company that cares about their customer and their experience. Great choice Hannah! #BUSM18

[ingrid prichard @ijoyprich]

@kiyongkim @Amazon has a 404 page that communicates their brand and culture as well as alleviates customer dissatisfaction. Instead of "page not found", searchers meet the dogs of Amazon in a really friendly way! There is also a "career options" link at the bottom of the page! #BUSM18

[ingrid prichard @ijoyprich]

@Alessan04394847 @kiyongkim SEO does not necessarily need to provide the researcher with a variety of sites. I think it is dependent on how focused your keywords are. The more well known the company, the more specified the keywords can get. #BUSM18

[ingrid prichard @ijoyprich]

@grace36510681 @kiyongkim Great distinction! It is important to note that SMO is more personal and can involve user interaction. This can often be the work that leads up to SEO! #BUSM18

[ingrid prichard @ijoyprich]

Businesses want to be using hashtags that their audiences are using. Here are some great hashtags for all boutiques to use! https://t.co/12H0uZbraX #BUSM18

[ingrid prichard @ijoyprich]

@kiyongkim SMO is conducted in an attempt to spread content mainly to increase brand recognition. SEO discovers keywords that will increase traffic through using the search engine. #BUSM18

[ingrid prichard @ijoyprich]

From an #SEO perspective, it is important to think like a user when you title your #Pinterest boards. Rather than being unique, if you want to improve the ranking of your pins, the board titles need to be general so that they can be discovered. #BUSM18 https://t.co/eubV28cEEw

[ingrid prichard @ijoyprich]

@Alessan04394847 @kiyongkim I researched #Tableau in curiosity of what it offered in comparison to #Canva, and saw that they have visuals that invite the viewer to interact! Here are some examples! #BUSM18 https://t.co/gvQyDGB9no

[ingrid prichard @ijoyprich]

@aimeejones8626 @kiyongkim I am interested by the Check My Links tool because it seems a simple solution to what this tool provides would be to copy and paste your link into Safari and see if it directs you to the intended site. What else does this tool provide? #BUSM18

[ingrid prichard @ijoyprich]

@kiyongkim The top three #SEO tools that I would recommend are...
1. #GoogleAnalytics- Helps narrow down and specify searches.
2. #Hootsuite- Helps to manage social media.
3. #GoogleTrends- Analyzes the popularity of top search queries on Google
#BUSM18