HannahVitko

[HannahVitko @HannahVitko]

There are many positives to having a Google My Business. @fullfunneldigi digs deeper by explaining how Google My Business is important even for small businesses.
https://t.co/b73e8mK5kb
#BUSM18

[HannahVitko @HannahVitko]

@nomoralcompass_ @kiyongkim Hi! That is great you are able to FT with your grandma. Similarly, when my dad takes business trips I FT with him. I enjoy FaceTime-ing the best because it feels more real then texting or calling. Having the ability to see and speak to them in real-time is significant.
#BUSM18

[HannahVitko @HannahVitko]

@Abigail33454608 @kiyongkim Hi Abigail! Long-distance communication is a huge positive of digital technology. With FaceTime, being able to see and talk to someone in real-time, can help the virtual interaction feel more personal.
#BUSM18

[HannahVitko @HannahVitko]

@kiyongkim Digital technology is a great way for people to connect long-distance. A negative of digital technology is it can be a distraction from in-person communication. It has become common for people to be on their phones while meeting with a person face to face.
#BUSM18

[HannahVitko @HannahVitko]

@KJDendy Hi Kyle! I have not taken the Google Analytics Exam yet so this article gave me great insight into what to expect and the benefits of taking it. Point 7 stood out to me because it discussed how to see where your online presence may need some help.
#BUSM18

[HannahVitko @HannahVitko]

@AshiaLee1 Hi Ashia! I think "reactions" and "stories" would be a great addition to LinkedIn as long as it kept its brand's professionalism. Linked is greatly used networking in the work place, if it becomes to casual people may want to find another platform.
#BUSM18

[HannahVitko @HannahVitko]

@kiyongkim The best online advertising campaign from 2018 was IHOP's announcement they were changing their name to IHOB. This led to an increase of over 6,400% social media mentions in a single day. Why? A guessing game began about what the "B" stood for.
https://t.co/JlXnyQkw7W
#BUSM18

[HannahVitko @HannahVitko]

Part of #BUSM18 includes taking the Google Analytics Exam. It is helpful to know what the significance of learning this information is, here is an article that details this.
https://t.co/xHNqmsccbV

[HannahVitko @HannahVitko]

@hannah_g_miller Wow Marvel does have a great 404 page! I love how they kept it consistent with the companies brand. Another great aspect is Marvel explained why the page being searched for was not found. #BUSM18

[HannahVitko @HannahVitko]

@aohlaker298 Hi Alec! I totally agree UGC should be utilized more. People tend to put more trust in the opinion of their peers rather than a brands personal report. A brand posting UGC is getting free publicity that is more likely to be trusted by users. #BUSM18

[HannahVitko @HannahVitko]

On the topic of 404 pages, this post on Quick Sprout shows examples of excellent 404 pages and the importance of having a good one. #BUSM18
https://t.co/IPXlSsNbnA

[HannahVitko @HannahVitko]

@kiyongkim I appreciate @Dropbox's 404 page because it recognizes the problem, address it lightheartedly, and provides a button to "Learn about Dropbox". Their lighthearted touch was including a graphic of cartoon people searching for the file that could not be found. #BUSM18

[HannahVitko @HannahVitko]

@AngelEUscanga @kiyongkim Hi Angel! Great comparison of the goals of SEO and SMO. Especially for social media campaigns, SMO can really help with the spreading of its content over social media platforms. #BUSM18

[HannahVitko @HannahVitko]

@NicholasTchon Hi Nicholas! We all know SEO is important, but I loved how this site gave practical steps and tips for better improving SEO. Using SMART to implement goals is a great step. #BUSM18

[HannahVitko @HannahVitko]

The midterm for #BUSM18 involved social media campaigns. This Forbes article informs readers on why social media campaigns and marketing is so valuable.
https://t.co/PAhcQYxO8J

[HannahVitko @HannahVitko]

@kiyongkim SEO uses an algorithm to find keywords and sites throughout the entire internet. Social media optimization focuses on social media platforms including Twitter, Instagram, Facebook, etc. #BUSM18

[HannahVitko @HannahVitko]

@_naturallytea @kiyongkim As social media grows and evolves it is becoming more difficult to manage all of a brand's accounts. Therefore, sights like Hootsuite, Google Analytics, and Meltwater are extremely useful and maybe even necessary. #BUSM18

[HannahVitko @HannahVitko]

@grace36510681 Great point about social media being ever-changing. It is crazy to think of what social media may look like one day. It has evolved so much since its creation, who knows where it will be in ten years. #BUSM18

[HannahVitko @HannahVitko]

Part of successful marketing includes #SEO. In order to publicize your brand it is important for clients to be able to find you on the internet! @OberloApp discuses thirteen SEO tools even the pros use.
#BUSM18
https://t.co/GRKEJ9McWf

[HannahVitko @HannahVitko]

@kiyongkim The top 3 SEO tools I would recommend would be Ahrefs, SEMRush, and KWFinder. These tools help monitor competitors, market, and discover effective keywords.
#BUSM18