Alec Ohlaker

[Alec Ohlaker @aohlaker298]

Looking to hop on upcoming social media trends early? Here are 19 social media predictions as we approach 2019: #BUSM18
https://t.co/PdJmSfPEzT

[Alec Ohlaker @aohlaker298]

@Jess_cornel @kiyongkim Great point Jessica! Digital technology is a great tool in mutually keeping one another up to date on what's happening! As a matter of fact, I think we can argue that digital technology can make physical, face-to-face connection MORE valuable! #BUSM18

[Alec Ohlaker @aohlaker298]

@Abigail33454608 @kiyongkim Hi Abigail, very true! I think it's becoming increasingly common for people to begin resorting to online connection rather than physical, face-to-face connection, which can have so many negative effects. #BUSM18

[Alec Ohlaker @aohlaker298]

@kiyongkim Digital technology has helped me to stay connected with friends and family I don't see often. Digital technology makes it so easy to make a call, send a quick text, or just check your social media feed for an update on what's going on in their lives #BUSM18

[Alec Ohlaker @aohlaker298]

@nomoralcompass_ @kiyongkim This campaign definitely proved that timing is an extremely important aspect of any social strategy. Taking advantage of current events and news is a great way to market! #BUSM18

[Alec Ohlaker @aohlaker298]

@Alessan04394847 @kiyongkim Adidas has done an amazing job utilizing social media to gain large amounts of traffic to their product line and increase brand awareness. Their use of personal videos as advertising is a very simple and cost effective way to market! #BUSM18

[Alec Ohlaker @aohlaker298]

If you are looking to grow your social media following organically and with real, authentic engagement, here are 19 ways you can do just that: #BUSM18
https://t.co/xOkQHKaiIt

[Alec Ohlaker @aohlaker298]

@kiyongkim I think the best online advertising campaign from the last year is Chef Nusret Gökçe's "Salt Bae" Instagram campaign. A combination of strategic placement and simple, yet creative humor propelled the chef and his restaurant chain into almost instantaneous viral success. #BUSM18

[Alec Ohlaker @aohlaker298]

I've been noticing so many brands that aren't taking advantage of user generated content on social media. It's 100% free content to promote your brand, and doing so can generate large increases in brand engagement. Read more here:
https://t.co/Pv88nwBO9d #BUSM18

[Alec Ohlaker @aohlaker298]

@grace36510681 @kiyongkim Google Chrome's 404 page is a classic! I am sure that their 404 page has been one of the most influential to brands creating their own innovative 404 page ideas. #BUSM18

[Alec Ohlaker @aohlaker298]

@kiyongkim I like Emirates Airlines's 404 page. It connects with their services in a cheesy, yet humorous way! #BUSM18
https://t.co/xZOSS7rUVF

[Alec Ohlaker @aohlaker298]

@averyr_pr @kiyongkim Nothing better than utilizing your website's 404 page to redirect customers toward potential sales! #BUSM18

[Alec Ohlaker @aohlaker298]

GaryVee was one of the earliest marketers to take advantage of Google Adwords when first released. He purchased the keyword "wine" and reaped the benefits of being the only marketer selling against it for a long time. Today, Pinterest is the early jump!
https://t.co/Vk9oVI5jdl

[Alec Ohlaker @aohlaker298]

@kbean1499 @LaurenL06565812 @kiyongkim Agreed Katie! Both SMO and SEO costs are still very reasonable, but will definitely increase within the next five years! It's super important that marketers and brands hop on this strategy while pricing is still low! #BUSM18

[Alec Ohlaker @aohlaker298]

@AshiaLee1 @kiyongkim Great point Ashia! Although both SEO and SMO are crucial to a successful digital strategy, social media traffic is much more important to take advantage of over website/keyword traffic. If i had to choose one for my own strategy, it would definitely be SMO! #BUSM18

[Alec Ohlaker @aohlaker298]

@kiyongkim SEO is utilized to improve search engine rankings. SMO is utilized to improve all forms of social media rankings, and is also a contributor to SEO. #BUSM18

[Alec Ohlaker @aohlaker298]

@Alessan04394847 @kiyongkim Hey Alessandra! I found it interesting that Tableau has been called "the Maserati of BI tools." Definitely need to do some additional research on this platform myself! #BUSM18

[Alec Ohlaker @aohlaker298]

@heeyeonhong @kiyongkim Hey Kristy! WooRank is definitely a great option as an SEO tool because its analytic reports, unlike other SEO tools, provide a dynamic score on a 100-point scale that is very easy to understand. #BUSM18

[Alec Ohlaker @aohlaker298]

One of the most important social media tools for businesses to take advantage of this year is live streaming. According to this article, Facebook Live videos were watched 3 times longer and received 10 times more engagement than regular videos 👀 #BUSM18 https://t.co/gFtvKKN8aP

[Alec Ohlaker @aohlaker298]

@kiyongkim Some top #SEO tools that I would recommend are Google Trends, Google Analytics, and testing Google "autofills" when searching for the most effective keywords. Google is the most widely used search engine in the world and holds over 75 percent of the search market share. #BUSM18