Nick Lawson

CEO at @sqwadfan. Recovering artist. Creating sponsorship activations that resonate with fans. Sponsor Signs newsletter 👉

[Nick Lawson @NickLawson0]

If you haven't subscribed yet @RichFranklin66 and I have a podcast that focuses on #sponsorship & #sportsbiz and how digital is affecting the industry.

Some great macro & micro topics here and we're always taking topic requests.

🎧 https://t.co/Qyd1F7p6sf

[Nick Lawson @NickLawson0]

If you’re investing in sports sponsorships, capital must follow results — not nostalgia or status.

Measure every property.
Double down on top performers.
Pressure the middle.
Cut chronic underperformers.

If you can’t track it, you can’t justify it.

[Nick Lawson @NickLawson0]

When the game goes into OT or extra innings… that’s free sports.

The fans are locked in. The emotion’s peaking.
And most teams? Still give it away for free.

This week on The Inches, Rich & I break down how to sell those extra moments like a pro →
🎧 https://t.co/FB0sMYDeB7

[Nick Lawson @NickLawson0]

Most sponsorships fail quietly.

Not because the budget was too small—
But because no one cared.

No pull.
No engagement.
No memory.

Wrote about why your activation must pull fans in—or you’re wasting your money.

👉 https://t.co/i7COaNZPyW

[Kentucky Derby @KentuckyDerby]

Sovereignty wins the 151st Kentucky Derby presented by Woodford Reserve 🌹

[Nick Lawson @NickLawson0]

Another year, another lineup of Super Bowl ads that had us (hopefully) remembering the brands behind them.

In this episode of The Inches Podcast, we break down the biggest winners, the surprise standouts, and the ads that might have missed the mark.

https://t.co/E203F50FKD

[Chili's Grill & Bar @Chilis]

If ur man isn't taking you to Chili’s tonight break up with him!!!!!!

[Nick Lawson @NickLawson0]

The best sponsorships feel inevitable—like the brand and the team were always meant to be together.

If a partnership feels forced, the fans will feel it too.

Authenticity wins.

[Nick Lawson @NickLawson0]

Attention is currency. Emotion is the multiplier.

A brand that taps into the raw passion of sports doesn’t just get seen—it gets remembered.

You can’t just measure impressions. You have to look at how you will measure direct impact.

[Nick Lawson @NickLawson0]

2025 is almost 1/12 of the way over. It's not too late to make some commitments to the new year in the sponsorship industry.

Check out our 5 Sponsorship New Year's Resolutions for 2025.

https://t.co/axTeL1IZOo

[Nick Lawson @NickLawson0]

Curiosity should drive your sponsorship strategy. You should be focusing more on the 'what if' rather than the known.

Asking "what if" is the start of innovation. It is where we take all our preconceived biases and throw them out the window.

'What if' is where you win.

[Nick Lawson @NickLawson0]

😮😮😮😮😮 WOW. Amazing creative by the ND team.

[Nick Lawson @NickLawson0]

Bring it home to the people! Love this.

For the next 30 years?!?!

[Pittsburgh Pirates @Pirates]

To the lucky person who finds this card… We’d love to bring this card home to PNC Park to share with all Buccos fans.

Here’s our offer:

[Vanderbilt Football @VandyFootball]

drop the goal post location. where it at? 📍

[Nick Lawson @NickLawson0]

Really cool to see the new PAC-12. The past is the past. Mistakes were made.

But the programs being added here quality ones. Ones that will absolutely benefit from the brand.

There will be quality sports action here. Football and beyond.

[Nick Lawson @NickLawson0]

If Rowdy Beers doesn’t get an NIL deal we have to shut the whole thing down and question everything.

[College Sports Only @CSOonX]

• TE Rowdy Beers (FIU) 🍻

[Nick Lawson @NickLawson0]

We need more relationship touch points in sponsorships. We’ve maxed out the logo ones.

We’ve created a place where fans become numb to logos. This makes our assets commodities.

Great dive in below on how to flip the script and sell more sponsorships with relationship assets.

[SQWAD 🏟📱 @SqwadFan]

In sports sponsorship, we often get bogged down in "assets" - think "How many signs can I sell?".

But fans see 3,000+ ads per game, and they become numb to logos. Fans crave unique interactions, not just logos.

Check out our latest post to dive in!

https://t.co/ZqooxrERcB

[Nick Lawson @NickLawson0]

Jumping on The Inches podcast for the upcoming week.

What topic in #sportsbiz #sponsorships should we cover?

[United Athletic Conference @UAConference]

🥎 You'll never strikeout with The Provo Airport!
But do you think you can guess how many strikeouts will be thrown in the championship game?
Submit here: https://t.co/KZpggkugZC
#OneWAC x #WACsb
@provocity | @SqwadFan

[Nick Lawson @NickLawson0]

@Zonozi @SponsorCircle Won’t take credit for the idea and can’t remember where I saw this…but saves a lot of time filtering through spam!

[Portland Winterhawks @pdxwinterhawks]

THIS ONE WON THE WEST 🙌

#WHLPlayoffs | #FeedingTheFuture