Nik Harta

[Yolo Communications @YoloComms]

UK consumer #survey by Research Without Barriers (@UncoverInsight) for Remember A Charity found 21% of people more likely to support charitable causes in their lifetime than before pandemic, while 1 in 8 (12%) more likely to include a gift in their Will.

https://t.co/4PkjcvvlYT

[Nik Harta @Nik_YoloComms]

Delighted to announce @YoloComms wins Best International Market Research Consultancy Award

https://t.co/sc3WjmtIo9

@acquisition_int launch Research & Development Awards to acknowledge the work that goes into an often-overlooked industry.

#marketresearch #mrx #research
#Winners

[Nik Harta @Nik_YoloComms]

Business Leaders’ Perception of PR & Communications Soars

Latest #PRCA study indicates this is likely to continue in the years ahead

Study by @YoloComms among 252 CEOs & CFOs from large organisations (250+ emps)

https://t.co/f40EIEWlaH

@PRCA_HQ #mrx #communications

[Nik Harta @Nik_YoloComms]

Listening is the missing half of #communication
Its vital in communication but often overlooked. Effective listening involves observing. If you study successful negotiators, you realise they listen far more than they talk; after all, we have 2 ears and 1 mouth for a reason.

[Nik Harta @Nik_YoloComms]

@jbretcha @alfonews @Finn01 Great job from @jbretcha - leading by example. Setting the standards for others to follow.

[Yolo Communications @YoloComms]

Is Your Market Research Toolkit Older Than You Are?

Recommended blog to read:
https://t.co/4ZHfuC4IPP

#MRX #customerbehavior #marketresearch #insights

[Nik Harta @Nik_YoloComms]

#GoodLawProject
One really must question Dominic Cummings honesty and integrity based on his comments regarding the award of government contract to Public First. At the very least, his comments show ignorance of and contempt for the market research industry.
#MRX

[PRCA @PRCA_HQ]

We've teamed up with @prweekuknews to show the #PowerOfPR on society and business.

Get involved & share your story to champion PR practice. 📽️📖

Read more & hear from @Ingers1975, @pitchwitch, @dannyrogers2001 & @Nik_YoloComms: https://t.co/72T0IBX9cS

[PRCA @PRCA_HQ]

Our industry can play a vital role in guiding organisations through the coming months.

What we do matters and valued by FTSE 500 companies, according to research from @YoloComms. #PowerOfPR

👉 https://t.co/72T0IBX9cS

[Nik Harta @Nik_YoloComms]

Research-backed content generates more shares and more backlinks than other content types.

[Nik Harta @Nik_YoloComms]

Whatever role you do, you need to remember to add value that exceeds whatever it is you’re asking for in return

#value #ROI #invest

[Nik Harta @Nik_YoloComms]

56% senior leaders think tech improvements and #AI investments help better align customer experience. But are they pointless without strategic insight?

[Nik Harta @Nik_YoloComms]

As brands turn to digital channels to communicate, market research agencies like @YoloComms have found new ways to engage with consumers

[Nik Harta @Nik_YoloComms]

#research
10% customer satisfaction improvement drives 2% growth in banks’ bottom lines. Insight and customer service is essential

[Nik Harta @Nik_YoloComms]

The use of data analytics and artificial intelligence helps guide business decisions, reshaping consumer purchasing behaviour

#consumerbehaviour #DataAnalytics

[Nik Harta @Nik_YoloComms]

Understanding people’s reactions, sentiment and behaviour makes listening an art. @YoloComms interpretations provide actionable strategies

#strategies #strategy

[Nik Harta @Nik_YoloComms]

’tis the season for holi’stay’! 83% Brits opt for UK staycation amid coronavirus crisis

https://t.co/ADVpSL8fWa

The Research Without Barriers (RWB) survey (1,015 UK adults) was commissioned by The Cumberland.

#marketresearch #staycation #research #lending

[Nik Harta @Nik_YoloComms]

“Never stop testing, and your advertising will never stop improving”
David Ogilvy
#advertising #marketresearch #mrx #testing

[Nik Harta @Nik_YoloComms]

35% CMOs believe it's their responsibility to use customer data insights to improve customer experience. How do remaining 65% do it? #MRX

[Nik Harta @Nik_YoloComms]

80% companies online are under the impression they deliver exceptional social media #CustomerService but only 8% of customers agree. Use #marketresearch to learn about your customers & monitor public conversations to build a picture of how your brand is perceived

#mrx #data