Up your Conversion Game on Quick Commerce and Marketplaces.
Introducing Zodiac by Nitro, India's first Agentic AI Copilot for Commerce.
Want to know in more detail? Watch the full product breakdown on YouTube: https://t.co/NEeRIqruWv
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#ZodiacAI#AgenticAI#AICopilot #QuickCommerce #Commerce #MotionGraphics
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@umair_zo@shamail
Your competitor changed their price 12 minutes ago. Did you notice? 📷
On quick commerce and marketplaces, the game changes by the hour, and most brands are still checking dashboards manually.
Zodiac AI tracks 𝐩𝐫𝐢𝐜𝐢𝐧𝐠, 𝐬𝐡𝐚𝐫𝐞 𝐨𝐟 𝐯𝐨𝐢𝐜𝐞, 𝐚𝐧𝐝 #𝐢𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝐬𝐡𝐢𝐟𝐭𝐬 for you, 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐬 𝐲𝐨𝐮𝐫 𝐚𝐝 𝐬𝐩𝐞𝐧𝐝, and lets you 𝘢𝘴𝘬 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘪𝘯 𝘱𝘭𝘢𝘪𝘯 𝘌𝘯𝘨𝘭𝘪𝘴𝘩 to get 𝒂𝒏𝒔𝒘𝒆𝒓𝒔 𝒊𝒏 𝒔𝒆𝒄𝒐𝒏𝒅𝒔.
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@umair_zo
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#QuickCommerce #Qcomm #zodiacai #SoV #NitroCommerce
An overlooked limitation of #ZeroClickCommerce:
The reduction of clicks does not eliminate friction.
In #SocialCommerce environments, #conversion loss frequently occurs after #intent is established - driven by session breaks, authentication requirements, and in-app browser limitations.
The constraint is continuity.
#ForeverLinks, available within #NitroX, are designed to preserve it.
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@umair_zo@shamail
Google I/O announced Universal Cart, a massive push towards Zero Click Commerce launching in India soon, and most D2C brands are still figuring out what it changes.
Your business moat now depends on one thing: what Google's AI actually reads in your product data.
Every D2C brand needs to own these 5 tactics. That’s how AI picks you 👇
1️⃣ 𝐅𝐢𝐫𝐬𝐭-𝐩𝐚𝐫𝐭𝐲 𝐃𝐚𝐭𝐚. Purchase history, repeat behaviour, converted search queries. The AI learns from this, not broad audience guesses.
2️⃣ 𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐭 𝐂𝐞𝐧𝐭𝐞𝐫 𝐅𝐞𝐞𝐝. Audit your feed. Add GTINs, fix disapproved listings, update product titles. Outdated feed = invisible to Google's AI.
3️⃣ 𝐒𝐜𝐡𝐞𝐦𝐚 𝐌𝐚𝐫𝐤𝐮𝐩. Google only sees your name and price. Add ratings, certifications, availability. Found vs recommended, that's the difference.
4️⃣ 𝐎𝐟𝐟-𝐬𝐢𝐭𝐞 𝐑𝐞𝐯𝐢𝐞𝐰 𝐒𝐢𝐠𝐧𝐚𝐥𝐬. Reviews on your own site don't count here. Get on Google Shopping, editorial platforms, comparison sites.
5️⃣ 𝐏𝐫𝐞𝐟𝐞𝐫𝐫𝐞𝐝 𝐒𝐨𝐮𝐫𝐜𝐞 𝐒𝐭𝐚𝐭𝐮𝐬. Publish content people return to. They badge your site → you get 2x click-through in AI Mode.
Universal cart will reward better data, not bigger budgets.
𝘛𝘰 𝘧𝘪𝘯𝘥 𝘵𝘩𝘦𝘪𝘳 𝘣𝘳𝘦𝘢𝘬𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘪𝘯 𝘵𝘩𝘦 𝘻𝘦𝘳𝘰 𝘤𝘭𝘪𝘤𝘬 𝘦𝘳𝘢, 𝘣𝘳𝘢𝘯𝘥𝘴 𝘫𝘶𝘴𝘵 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘣𝘦 𝘳𝘦𝘢𝘥𝘢𝘣𝘭𝘦.
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@umair_zo@shamail
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#GoogleIO #UniversalCart #ZeroClickCommerce #AI #firstPartyData #MerchantCenterFeed #PreferredSource #Google #NitroCommerce #Review #SchemaMarkup #MarTech #B2B #Commerce
What happens when the folks at @HumansOfHustle hand you a time capsule?⏳
For our CEO, @umair_zo, it unlocked memories of cassettes, Orkut scraps, tongue twisters, travel adventures, and everything in between.
A fun trip down memory lane on OFF THE CUFF by Humans of Hustle.
🎧 #StayTuned to watch the full episode releasing soon!
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@vartikkanangia@shamail
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#FounderDiaries #FounderUnfiltered #BeyondTheBoardroom #HOH #NitroCommerce #TimeCapsule #MemoryLane #UnfilteredConversations
The arrival of #ConversationalAds signals something bigger than a new ad format.
We're moving from a world where customers search and discover products themselves to one where #AI systems increasingly evaluate, recommend, and eventually transact on their behalf.
That makes three capabilities strategically important:
1. Structured Product Data: If AI can't understand your product, it can't recommend it.
2. #FirstParty Customer Relationships: Owned customer signals become more valuable as discovery shifts to platforms and #agents.
3. Machine-readable content: Content must work for both humans and AI systems.
The next phase of #commerce won't just be about visibility.
It will be about recommendation.
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#FutureOfCommerce @umair_zo@shamail
India has moved from consuming technology to shaping it.
But according to our CTO, @shamail Tayyab, the real question is:
Are we building for dependency or durability?
A thoughtful read on the future of India’s tech backbone. 👇https://t.co/Hj6ceAI4fZ
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#AdTech#IndiaTech #MarTech #SiliconIndia #d2c #Commerce
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@SINewsUpdates @SiliconindiaMag @umair_zo
#AI sounding confident doesn’t always mean AI is correct.
In @adgully's latest feature on the “eloquence trap,” our CTO, @shamail Tayyab, shares why #transparency and accountability in AI matter more than ever.
Read more at: https://t.co/XeujPZiwJB
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#b2b#d2c#ethicalAI@umair_zo