If you’re aiming to make $100,000 a year selling domains priced at $2500 each, here’s the simple math you need to know.
When you sell a domain for $2500, you don’t actually pocket the full amount. Most marketplaces take around 15% commission, so after their cut, you’re left with about $2125 per sale. Still a good chunk, but slightly less than what you planned to boast about at dinner.
To reach your $100,000 goal with that net per sale, you need to make around 47 sales in a year. That’s almost one sale every week.
If you’re actively outbounding, meaning you’re reaching out to potential buyers rather than waiting passively and you get a 5% sell-through rate, here’s what it means for your inventory.
At a 5% STR, to land those 47 sales in a year, you need to be outbounding around 940 domains. Because for every 100 domains you email or pitch, only five convert into sales.
So, to sell 47 domains, you need about 940 good, relevant domains in your portfolio that you’re actively pushing out.
This isn’t to overwhelm or discourage anyone. It’s just the math. If your STR improves to 10%, then you’ll only need half that inventory.
If you raise your average sale price above $2500, the number of sales you need will drop further. The point is, it all comes down to knowing your numbers and planning realistically.
Domains can absolutely add up to six figures a year if you treat this like a business, track your STR closely, and build an inventory that makes sense for your pricing and goals.
That’s the path, without any hype just simple math to keep you grounded and growing..
I learn new things about this industry every day.
I choose to have a moral compass and good values everyday.
Overall everything reflects on your image and name in this industry and obviously Karma!