Two young South Africans looked at the e-hailing industry and saw the same problem drivers have complained about for a decade.
You work 12 hour days. You cover fuel, maintenance, data, your own safety. Then a platform based on the other side of the world takes 25 to 45 percent of every single trip.
Persy Qamata and Msizi Mtolo built Bro Cabs because they were done watching that math play out on SA roads.
Their model is simple. Zero commission. Drivers pay a R300 once off verification fee, then R600 a month. Every Rand from every trip after that belongs to the driver.
Their words, unsoftened: when a driver hands over 30 to 45 percent of every trip, he isn't building anything. He's just surviving.
It's not only about the money.
Bro built its safety stack around the reality of SA roads. Panic button. Verified drivers. Live trip sharing. A 24 hour line where an actual person answers.
Big platforms treated South Africa like just another market to conquer and move on from.
Two local founders built something rooted here instead.
That's not a small thing. That's a driver keeping what he actually earned.
Built in SA. For SA. By SA.
@TejaMainHu92@GameOnSwagOn He always puts himself in good positions, that's what a striker does and if you think he's wrong for wanting more then you're mental. The guy's doing his job and is always eager for more out of himself and you think somehow that's wrong😅😅
If this appears on your timeline kindly REPORT! 💔 Omphile Sethole (2) was kidnapped from her home in Ga-Mabuela village during the early hours of Saturday 2/5/26. Omphile was wearing a pink jersey and black tights. For any info kindly contact the nearest police station.
She was just going to work…
Amanda Mofokeng (28) disappeared after taking an e-hailing ride in Malvern.
What happened to her ?
Please share until she is found.
#FindAmandaMofokeng
If this appears on your timeline kindly REPORT! 💔 Omphile Sethole (2) was kidnapped from her home in Ga-Mabuela village during the early hours of Saturday 2/5/26. Omphile was wearing a pink jersey and black tights. For any info kindly contact the nearest police station.
If this appears on your Timeline Kindly Repost! This is Mazwi Mpumelelo Khubheka, he was kidnapped after Refusing to sell his spaza shop to Pakistani Spaza shops owners. Nearly a month has passed since the kidnapping of Mazwi, Mazwi was targeted after opening a spaza shop!
“Go back” implies that what South Africans did at some point in the past actually worked.
The reality is that Somalis and Pakistanis don’t dominate the spaza shop industry because they’re just more determined.
They dominate because they have far more structural advantages than any individual owner can ever hope for.
For instance, while individual South African shopkeepers buy from local wholesalers as end-users, immigrants create dense networks of dozens, even hundreds of operators integrated into a supply chain.
These networks go way beyond just buying together; they import together or buy directly from the manufacturer’s factory gate.
So, instead of hiring a bakkie to go buy individual stock, they share the high cost of fuel, big trucks, and security.
To them, the business is the network itself. This way, if one shop in a network is looted or burned, the broader collective provides the interest-free capital to restock and reopen immediately, while a local entrepreneur might have to take a high-interest bank loan or use a credit card.
There’s also the information network, where if bread is R1 cheaper in a town 50km away, the entire network knows instantly and organises to buy 2000 loaves at a wholesale discount, while the individual owner is stuck ordering 25 loaves at a 25% premium.
The competition is so one-sided that even the loudest anti-immigrant “patriots” still shop at Somali tuck shops.
More importantly, this dominance is not unique to South Africa, Pakistanis and Somali shop operators outcompete individual operators in every country they appear in, not just SA.
There’s only one way for South Africans to compete: Cooperatives and buying clubs. Otherwise, the idea of ownership without a cooperative network is just a recipe for failure, and the evidence is all around us.
Lastly, imploring South Africans to “go back” assumes that the past was a golden era that was interrupted by immigrants, when the reality is that township retail economics was always hand-to-mouth.
The spaza shop was never a reliable path to a good income. It was an Apartheid survival mechanism when Black South Africans were legally excluded from formal commerce.
There’s literally nothing to go back to.
Meet the fraudsters running South African Graduates Development Association(SAGDA)
F1: Ronnie Midaka, F2: Sarah Langa, F3: Busi Mhlanga, F4: Refilwe Moleleki
the real slave masters hiding behind “graduate recruitment” program. They round up desperate unemployed graduates, dump them into companies desperate for free labor, pay a pathetic R6k for insane work, while still demanding full-time professional output. Weekly timesheets tracking every daily duty?
Treated like disposable, replaceable slaves with zero genuine pathways to permanent jobs?
No real skills transfer or mentorship – just “be grateful” you’re getting exploited.
Sarah Langa and Ronnie Midaka didn’t pay interns in 2024 as they always never did each year! and when confronted, they told them to shut up and be thankful because it’s a “favour.” The interns had to escalate to TETA to fight for what’s owed. They even force participants to post good reviews to cover up the mess. This isn’t empowerment – it’s modern-day slavery dressed up as youth development. Time to expose and shut it down.