Tor Martin Norvik

Creative director at UREDD. CEO at Be kind design. Dabble in doodles and game development :) Host the podcast "Feilskjær"

[Tor Martin Norvik @Norvik]

I just uploaded “Ytterøy Forrest Domes” to #Vimeo: https://t.co/480tWsxKYe

[Mykhaïlo Golub @golub]

Deepfake is out of control https://t.co/8hw1O5Sik8

[Praveen Vaidyanathan @v_praveen]

To make great advertising, an agency needs 3 things:

1 The management that wants it

2 The creative ppl who can make it

3 Most of all, the clients who'll buy it

Great clients make great agencies, not the reverse

(Ref. Honda/W+K)

via McCabe E, Bates I, Chesters K, Aitchison J

[Praveen Vaidyanathan @v_praveen]

One of @BBHLabs' original creative brief format..

via Leslie Butterfield's Excellence in Advertising

[richard shotton @rshotton]

The campaign for '5 a day': an example of awareness and intention not being enough for behaviour change

In Good habits, bad habits

[Julian Cole - Strategy Tips @juliancole]

One of the saddest graphs in advertising.

It's a shame how much great creative work dies in google slides.

[richard shotton @rshotton]

The agenda for your next brand planning workshop...

In Delusions of Brandeur by ⁦@Dr_Draper
and ⁦@Giles_Edwards
⁩

[Tor Martin Norvik @Norvik]

@Neil_Druckmann Thanks to you and the whole team for making such a stand out experience. I have never played anything like it. It was masterful in every aspect. Can I ask for a second serving?

[Tor Martin Norvik @Norvik]

@7avi_fisk This is how I played Perfect Dark and Goldeneye on N64 ❤️

[dave trott @davetrott]

“Advertising doesn’t sell anything” - great point

[Tor Martin Norvik @Norvik]

@mediamolecule I would love for you guys to take a look at this little creation 🐷 https://t.co/Qm3WwcvFbp

[drew coffman 𝕚𝕤 𝕠𝕟𝕝𝕚𝕟𝕖 🟢 @drewcoffman]

This VFX work is absolutely incredible, and it becomes even more amazing when I tell you that it’s made in Blender (which is free and open-source) and the work of a SINGLE PERSON (@mrdodobird, who you should follow)

[Tor Martin Norvik @Norvik]

@mediamolecule I released chapter 3 of Lil Piggy - Escape from pig butcher bay 🐷 https://t.co/Qm3WwcvFbp Dreams actually hold me back from playing Tlou2, it’s just such a fantastic fun creative tool ❤️

[Tor Martin Norvik @Norvik]

Chapter 3 of my little #DreamsPS4 game is released. Search for Lil Piggy to play it🐷 Time for a break to enjoy #TLOU2 #MadeInDreams @mediamolecule

[Victor Haegelin @VictorPatator]

Here is the #makingof this #tarantino #death loop! I made a #timelapse so you can see it in parallel with the rough version.
I post other #behindthescene pictures on https://t.co/RvQN1L18rs 😁
#stopmotion #loop #animation #killbill #blood #clay #vivalacinema #patagraph

[Praveen Vaidyanathan @v_praveen]

Good strategy is ruthlessly singular/single-minded.

via @zacmartin

[Praveen Vaidyanathan @v_praveen]

Strategy = the what
Creative = the how

via @davetrott, @simonveksner

#PraveensNotebook

[Tor Martin Norvik @Norvik]

@hedenstad Enig i sekser til «Normal People». Herregud for en nydelig historie.

[Victor Haegelin @VictorPatator]

How to Kill Tarantino!? 😁 Can you recognize from which film are all the deaths? I made the PatatarantinoLoop for @ARTEfr
#animation #stopmotion #loop #tarantino #killbill #patagraph #death #blood #clay
Find more on my https://t.co/gCj8nBqzEc

[Praveen Vaidyanathan @v_praveen]

KPIs come from objectives

Start with biz. objectives: targets for sales, profit, share etc.

Then set mktg objectives: customer nos, weight of purchase, distribution etc.

Ask if mktg objectives meet business objectives

Only then set comms objectives

(Ref. via Binet, Carter)