"I believe that #AI should not just work, it needs to work for the people, for the human beings that we try to serve." - Marc Mathieu, CMO for @SamsungUS. #SDC18
Circumstances in which I would let a client do an interview via text and while they're on a massage table: 1) they're literally on the space shuttle or 2) they have laryngitis and can't speak or 3) wait, actually, never, because that's crazy.
We're going global this year! 🌎 Make sure to check out our full lineup for #CommsWeekNY, #CommsWeekCA and #CommsWeekLNDN as we discuss this year's theme #FutureofWork. See you all there!
https://t.co/hmIWAGMOSN
She did not meltdown. Melting implies weakness, shrinking. Say she exploded. Say she expressed her anger. Say she stood her ground. If Serena were a man- you’d never use “meltdown.” Check your misogyny, media. #SerenaWilliams
This was the day an American president stood on foreign soil next to a murderous lying thug and refused to back his own country. Patriots need to stand up and reject the behavior of this president.
The best agencies focus on:
Service: What do you do, what’s your speciality
Client: Understand them past just what assets you need to give them, understand their business
People & Process: your agency is your people. Know what and how you’re doing it #SMWNYC
@elifgulecc@havas@harrybeeenyc @Jasonmpeterson re: #SocialMedia is not about digital/media/ advertising. It’s about content.
Creatives out, creators in.
SM doesn’t talk at you; it talks with you.
You can’t fake culture. Be a social innovator.
#SMWNYC > Huge points that many keep missing, Elif! cc @DioFavatas @BarrettAll
@L_x_3 re: Focus on your audience and what they want. They're your consumers—not the algorithm. Resonating with a small population has more of an impact than 100K 3 second video views ever will. #smwnyc > Love your tweets with the visual highlights—thanks, Lori!
'The New Era of Digital Content: How Brands & Publishers are Keeping Up with Audiences' hosted by Hosted by UK Department of International Trade starts in 10 minutes on Stage 2! #SMWNYC