Unathi

…………………….

[Unathi @Nutty151]

@Eskom_SA please help. Your technician came to replace a transmitter earlier today, now power is off. Call logged, ref no. 1167595790.

[Anish Moonka @anishmoonka]

Nike spent ten years trying to break the 2-hour marathon. They named a project after it. They built special shoes. They paid the greatest marathoner alive to chase it. Yesterday, a Kenyan runner finally did it in 1:59:30, wearing Adidas.

Sabastian Sawe used to be a pacemaker. A pacemaker is the kind of runner you hire to set the speed for the first few miles of a race and then drop out before the finish. In January 2022, Sawe got booked to do exactly that at a half-marathon in Spain. He'd never raced more than three miles in his life. He stayed in for the full 13 and won the whole thing. Adidas signed him not long after. Four years later, he became the first human ever to run an official marathon under 2 hours.

Nike, meanwhile, started this whole project in 2016 with a public goal called "Breaking2." They paid for the shoes, the pacemakers, the science labs, and Eliud Kipchoge himself. Kipchoge ran 1:59:40 in Vienna in 2019, but the event was a closed-course exhibition with rotating pacemakers and a pace car projecting a green laser line onto the road. The sport's governing body never recognized it as a real race. It didn't count.

Then Nike's running business cratered. Digital sales fell 26% in one quarter. Their share of footwear sold at Dick's Sporting Goods went from 39% to 32% in five months. On Running grew from $330 million to $1.8 billion between 2020 and 2025. Hoka nearly quadrupled. Roger Federer left Nike for On. Nike's board fired the CEO in October 2024.

Adidas spent the same period building a better shoe. The new Adizero Adios Pro Evo 3 took three years to develop. It weighs 97 grams, about 3.4 ounces, lighter than a deck of cards. A Wall Street Journal-cited study found that wearing a shoe 3.5 ounces lighter saves a runner around 57 seconds across a marathon. Sawe beat the third-place finisher by 58 seconds.

Adidas also did something Nike never did for Kipchoge. They wrote a $50,000 check to the official anti-doping body for track and field, asking it to test Sawe more aggressively than any other runner alive. He got tested 25 times in the two months before last year's Berlin Marathon, and Adidas signed up to fund this for the length of his contract. The logic: the moment Sawe ran a marathon this fast, the world was going to ask if he cheated, especially after his countrywoman Ruth Chepngetich got a 3-year doping ban in 2025. Adidas got out ahead of it.

The shoe retails at $500 and is barely available. Adidas's Adizero shoes won half of all major marathon races in 2024. Yesterday in London, four of the top five finishers wore the same Adidas shoe. Yomif Kejelcha crossed the line 11 seconds after Sawe and also broke 2 hours. The top three runners all beat the previous world record.

Nike's only response was an Instagram post. Three sentences long: "The clock has been reset. There is no finish line." That was their entire public reaction to losing a 10-year moonshot to their biggest rival.

[Unathi @Nutty151]

@zwai_ndimba @samkelemaseko 😂😂😂😂

[Unathi @Nutty151]

@Moshe_Meso The Klaimers:
Olwethu. Owethu. Owam. Olwam.

Apologists:
Xolisa. Xoliswa. Axola. Xolani. Xola.

[Unathi @Nutty151]

@DennisMaduna13 @AugustBTC @Mlu__N2 @ChristinaM58236 What do you want to happen boss? You want a house by the beach? If so, why don’t you buy it?

[Unathi @Nutty151]

@AugustBTC @Mlu__N2 @ChristinaM58236 DITTO! 🎯

[Unathi @Nutty151]

@saoirse_sikhu @Sentletse 🎯

[Unathi @Nutty151]

@spectfullyTho_ @Nas @REALDJPREMIER @MassAppealRecs @MassAppeal That Premo beat on this joint! 👌🏾🔥

[Melodies & Masterpieces @SVG__Collection]

An unbelievable Hendrix solo in rare, old footage. Trust me, this one’s worth your time.

[Stunna ⛧ @wentsickomode]

This really doesn’t look human, I gotta watch it every time I see it

[Unathi @Nutty151]

@Eskom_SA Power was restored for about 45mins, it’s gone again! Please advise? Ref no. 1062303561.
Broadacres, GP.

[Unathi @Nutty151]

@Eskom_SA Hi, we’ve just had a power failure about 30mins again, fault has been logged with reference number 1062303561. Please help check/ advise ETR?

[Unathi @Nutty151]

@Fulunem @RenaissanceAfro @News24 @SithandiweVelap Enkosi.

[Unathi @Nutty151]

@Eskom_SA Broadacres, Fourways, GP.

[Unathi @Nutty151]

@Fulunem @RenaissanceAfro @News24 @SithandiweVelap Please share.

[Unathi @Nutty151]

@melomagolego @scrumming_ten Haymaan chap!🙈🤣😂

[Unathi @Nutty151]

@CityofJoburgZA what’s a “demand management levy?”

[Unathi @Nutty151]

@SizweLo @LandNoli **chuckles**

[Unathi @Nutty151]

@LandNoli Mcxim, yatuja lotata! 😏

[Unathi @Nutty151]

@majoyana31 @Sentletse Unkosikazi wakhe akamfumananga komnye weza dancers phofu?🙈