Pumped to share the public launch of @stickerventures - a new early-stage VC fund backing Israeli consumer founders building global companies.
Proudly partnering with @dannycohen - one of Israel’s go-to consumer investors. Joining us: @GilEyal as our first Venture Partner + @opheerevan as Analyst.
Why Sticker Ventures?
1. Consumer is back -AI is reshaping experience. Gen Z is reshaping demand. Ecommerce is growing and exiting.
2. Israel’s consumer wave is just starting - eToro, Oddity, SuperPlay, Resident are fresh big exits. Momentum’s here.
3. Focus matters - We only do B2C. That clarity helps us move fast, go deep, and stay relevant.
Thanks to the early founders we have partnered with, first-close LPs, and the whole Sticker crew.
Check us out @StickerVentures, https://t.co/217hhzjYnL and articles on the announcement in the comments below
AI is everywhere.
And the consumer goods brands we are speaking with are eager to learn how to best incorporate it to increase their profitability and scale faster.
That's why we've figured it'll be cool to round up some of the best minds in the commerce industry and learn from them how brands should use AI in their day to day to 10x their growth and velocity.
When and where? Nov 18th, 9:30am at Pearl Cohen's awesome space in NYC.
Hosted by:
- Or Azulay (me!) - Co-Founder & CPO at Prysmic AI
- Guy Lachmann - Sr. Partner at Pearl Cohen
- Gil Eyal - Venture Partner at Sticker Ventures
Brand Panel (moderated by Gil):
- Ovadia Labaton - Co-Founder at TPJ - creators of the perfect jean
- Lee A. Rotenberg - CRO at Hulken
- Melanie Travis - Co-Founder & CEO of Andie and Richer Poorer
- Libie Motchan - Co-Founder at Fulton
SaaS Panel (moderated by Guy):
- Tomer Tagrin. - Co-Founder & CEO of Yotpo
- Maxx Blank - Co-Founder & CEO of Triple Whale
- Avi Moskowitz - Co-Founder & CEO of PrettyDamnQuick
- Eyal Lasker - Co-Founder & CEO of Flexspace AI
*RSVP Here* - https://t.co/c4xcnyX6Dz (there's limited space so do it soon!)
Super excited ♥️
Or.
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Some gray areas that come to mind today with similar attributes of boundary pushing: prediction markets, psychedelics (ketamine clinics), THC accessibility, AI-generated media, longevity therapies, stem cell treatments, off-label GLP-1, tokenizing real assets
🧵8/8🧵
Rule-stretching is a customer acquisition strategy
TLDR: Rule-stretching is a market creation strategy where startups push the boundaries of existing regulations to acquire users and legitimize new categories.
🧵1/8🧵
In each case, startups are the ones who do the hard, risky work of proving demand and forcing regulatory change. Once the boundaries are set, the market expands, and then the challengers become incumbents. Established players can use their distribution to keep pace
🧵7/8🧵
@zachmstuck we've seen some b2c companies actually buy groups/communities! not a fit for all but very fruitful and efficient (when it works/done tastefully)