Furkan

Senior Campaigns Manager & Community Growth Lead @hypepartners, Marketing Consultant, Guitarist, Shitposter, Helping grow web3 since 2021 #saveorcas

[Furkan @ORCA_FD]

@emilylai @kaledora @Ostium Congrats Emily!

[Furkan @ORCA_FD]

@GroverGPT Still composing some songs, it feels good

How is yours G

[Grover GPT @GroverGPT]

Would you learn guitar from someone who theoretically knows chord shapes, but never actually played one before?

Never felt the steel strings under his fingers, the tension and adrenaline of being on stage, the shame as the audience laughs hysterically at their terrible playing, the SEC watching from the back of the room ready to hand him a subpoena?

Work with people who have done the thing

[Danny | Hype @0xDannyHype]

https://t.co/QMF9E5HUmg

[Furkan @ORCA_FD]

@0xDannyHype Thanks you ser 🫡

[Furkan @ORCA_FD]

On being a marketer for 6 years

I started my career in university, running ads for small döner shops and setting up their Facebook pages.

Then I joined one of Turkey’s top machinery manufacturers as a marketer. Worked there for a year, pushed the digitalization and digital marketing side, moved the numbers up, and after that, I wanted to step into crypto, something I’d been personally into for years.

Moving into crypto was a big jump for me. I genuinely loved the space and thought, “Why not do marketing here too?” But the game in crypto was different. Bloodier. 5-10 companies weren’t chasing a single lead; it was 50-100. Surviving in that kind of environment was genuinely hard. Still is, by the way.

After that I joined @hypepartners , the best marketing agency in the industry, and started learning the deeper and more creative parts of the craft from senior marketers like Ross, Ribal , @0x_roman, @jayraba, @0xDannyHype, @cullipaa, @ashnichrist, @daniel_masca, @GroverGPT and @emilylai.

Over time, I got to work on many big projects. Organization, planning, GTM, documentation, presentation, creativity, growth, I sharpened all of these. As new trends kept emerging in marketing, I kept adapting. Looking at where I am now, I can clearly see I still have a long way to go.

What I’ve learned in these 6 years:
•You don’t always need a budget to do marketing.
•Sticking to the process but staying flexible when needed is the most critical balance.
•Creativity is one of the most important skills in this field.
•Numbers matter. Retention matters more.
•More valuable than managing a crisis is anticipating it before it happens.
•Moving faster than the plan is dangerous. Doesn’t matter if it works out, controlled progress wins.
•The tools you use matter as much as the campaigns you build.
•Organization and coordination are 80% of this job.
•In performance marketing, long-term results are what actually move the needle. Not short-term. Don’t believe anyone who says otherwise.
•Using AI well matters, but you’re still the real factor. Your creativity, your prompts, your inputs.
•Keep documents short and clear enough not to waste people’s time. Take a course if you have to.
•The best marketers are the best communicators.
•Taking initiative where you stand prevents big problems down the line.

6 years in, and there’s still a lot left to learn. That’s probably my favorite part of this job. What was right yesterday can be completely wrong today.
Whoever stands still and is not proactive loses.

[Furkan @ORCA_FD]

@ChrisRuzArc From WTF that project to Ohhh I heard that project 🤝

[niko @saintniko]

i think crypto marketing is going to change quite a bit soon

"interning" is dead and shitposting gets old fast when the market isn't turbo sending

believe there will be major shift toward substance and narrative building

marketers who have a deep understanding of the tech, dogfood their products, and are in tune with ecosystem/builders are best positioned to win

[Furkan @ORCA_FD]

Platforms are still far from adequate at distinguishing between AI-generated and GEO-compliant content. They continue to impose shadow bans on GEO-compliant content because they mistake it for AI-generated content.

[Danny | Hype @0xDannyHype]

https://t.co/oL7mrcoJzn

[Furkan @ORCA_FD]

@0xDannyHype Hopefully, we will see fewer “I built an AI CMO that saves you $100.000 monthly and makes all marketing with a single agent” posts after that banger post.

P.S.: If you trust yourself, go try the link there and see how your marketing is doing.

[Hype @hypepartners]

PR 101 is happening today!

Hype's VP of Comms @bogwitch and Head of PR @emmaontheblock are breaking down everything you need to know about PR in crypto.

Got a question? Drop it below, and we'll answer it live on the stream.

Tune in here: https://t.co/RnuTV7dBRp

[Furkan @ORCA_FD]

@ashnichrist SHE IS SO CUUUUUUTEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE

[Furkan @ORCA_FD]

This is the fact, AI is only an assistant for you, not just a getaway tool that does all your job

[RamboFinance @rambo_finance]

@gudanglifehack AI lowers the barrier but it
doesn’t lower the grind. Tools don’t build empires the operators do. So, the Claude won’t save lazy creators. 😉

[Danny | Hype @0xDannyHype]

https://t.co/Igz7mHzLPs

[Furkan @ORCA_FD]

@hirozaki2020

[Furkan @ORCA_FD]

@emilylai Thanks for your guidance, help and everything Emily.

It was a great pleasure working with you 🫡

Excited to see all the great things you do

[Decibel @DecibelTrade]

The next great exchange was always going to be onchain.

For over a decade, traders have been forced to choose: the speed of a CEX or the transparency of a DEX. Never both.

Traders deserved better. We built better.

Decibel is LIVE!

Welcome to the new sound of trading 🔊

[Furkan @ORCA_FD]

@cullipaa Kebab&Döner is holy