Jay

Performance Marketer | prev @hypepartners

[Jay @jayraba]

looksrare

[Ostium @Ostium]

Rare Earths & Memory. Now Live.

MP, REMX, DRAM.

Only on Ostium.

[Jay @jayraba]

Trade everything from anywhere, all in one place with Ostium. No 🧢

[Delphi Digital @Delphi_Digital]

Ostium is building the broker layer for global markets onchain.

Most onchain perp DEXs run order books. This works for crypto which has deep liquidity onchain, but falls apart for RWAs where the deepest liquidity live offchain. Books stay thin and traders pay the price in slippage and wicks.

On 10/10, PAXG perps on Hyperliquid wicked more than 20% while spot gold barely moved. Traders holding long gold faced liquidation risk on a session where gold itself was flat. The same pattern showed up on Lighter where SKHYNIX wicked 22% while the Korean equity market was closed.

Ostium took a different path by pricing trades from the underlying markets directly. Institutional partners like Jump hedge the resulting exposure offchain.

The hedges go into the same venues where these assets clear trillions a day. The same $1M NVDA position that costs ~60 bps on Hyperliquid costs around 9 bps on Ostium.

The roadmap is a full RFQ network where designated liquidity providers compete on every trade in real time.

[Jay @jayraba]

@0xSnow22 @Ostium @voguemagazine too smooth

[Jay @jayraba]

@OndoFinance RIP Nate 🙏

[Jay @jayraba]

@Ostium Ostium!

[Uncle Ruckus @Emarged]

“Until death, all defeat is psychological."

[Jay @jayraba]

Ostium looking good here

[Ostium @Ostium]

Live with Nasdaq.

This partnership brings us a step closer to unlocking access to global financial markets. More assets, more liquidity.

[Jay @jayraba]

@johnbabodor @blend_money @mannyornothing @BlockChainJimbo @criptolawyer Congrats mate!

[Jay @jayraba]

@ClaudeDevs omg you guys should just stop with this

[Jay @jayraba]

@GoogleAds registered and it better be worth it

[Jay @jayraba]

ROAS is still important. It only becomes a problem when it’s the only metric you use to make decisions.

I think of it as fast clock vs slow clock.

ROAS moves on the fast clock.

Organic share of voice moves on the slow clock.

Long term, your business lives or dies by how that slow clock is trending, because the fast clock usually gets better as the slow clock improves.

[Jay @jayraba]

@zzarakkk no it’s not… it’s as good as the person using it

[Jay @jayraba]

@tresmajestus @MarianKunde @higgsfield yup but “legally”

[Jay @jayraba]

@MarianKunde @higgsfield definitely built on it

[Jay @jayraba]

@flyest well said

[Jay @jayraba]

@gregthegreek good perspective and I’m all in on doing things the less popular way

[Jay @jayraba]

What’s the secret sauce behind viral marketing?

Without humor or surprise, your sh*t is probably DOA.

Think of any viral campaign; web2 or web3, it doesn’t matter. Two elements always stand out:

Humor: Hooks people. It’s shareable, relatable, memetic.

Surprise: Keeps them talking. It’s the “OMG, you won’t believe this” moment.

The best surprises mix the expected with the unexpected. Take something familiar, flip one element, and you’ve got instant intrigue.

Examples:👇

@OldSpice took a boring deodorant ad and turned it into absurd comedy gold.

@solana flipped a dry topic around VCs into a viral hit with their “Build for users, not VCs” ad.

Humor or surprise won’t guarantee virality, but without them? The odds are close to zero.

Make people laugh. Shock them (in a good way). Bonus points if you do both.

[Jay @jayraba]

@itstuyo is going viral for their launch and it reminded me of this post I made 2 years ago.

still relevant

[Jay @jayraba]

What’s the secret sauce behind viral marketing?

Without humor or surprise, your sh*t is probably DOA.

Think of any viral campaign; web2 or web3, it doesn’t matter. Two elements always stand out:

Humor: Hooks people. It’s shareable, relatable, memetic.

Surprise: Keeps them talking. It’s the “OMG, you won’t believe this” moment.

The best surprises mix the expected with the unexpected. Take something familiar, flip one element, and you’ve got instant intrigue.

Examples:👇

@OldSpice took a boring deodorant ad and turned it into absurd comedy gold.

@solana flipped a dry topic around VCs into a viral hit with their “Build for users, not VCs” ad.

Humor or surprise won’t guarantee virality, but without them? The odds are close to zero.

Make people laugh. Shock them (in a good way). Bonus points if you do both.

[Jay @jayraba]

@itstuyo take the expected, mix with the unexpected and you will increase the surface area of virality

https://t.co/O2bUBTRKUC

[Jay @jayraba]

What’s the secret sauce behind viral marketing?

Without humor or surprise, your sh*t is probably DOA.

Think of any viral campaign; web2 or web3, it doesn’t matter. Two elements always stand out:

Humor: Hooks people. It’s shareable, relatable, memetic.

Surprise: Keeps them talking. It’s the “OMG, you won’t believe this” moment.

The best surprises mix the expected with the unexpected. Take something familiar, flip one element, and you’ve got instant intrigue.

Examples:👇

@OldSpice took a boring deodorant ad and turned it into absurd comedy gold.

@solana flipped a dry topic around VCs into a viral hit with their “Build for users, not VCs” ad.

Humor or surprise won’t guarantee virality, but without them? The odds are close to zero.

Make people laugh. Shock them (in a good way). Bonus points if you do both.

[Jay @jayraba]

@ianlapham can confirm