Career advice nobody told you: There's nothing more valuable than someone who can just figure it out. Do some work. Ask the key questions. Get it done. Repeat. If you do that, people will fight over you.
@Ferastotle Agreed. I’d argue it one further that best in class is in house team + multiple agencies but certainly each brand is different and often has slightly different needs.
Most people have never built something from nothing.
So they don’t understand how hard it is.
They just see the end results and want some of it.
We need to encourage more builders, more zero to one.
Just so more people can fail and appreciate what it takes to win.