Octopus Labs joins the Global Neobank Alliance as a Selection Partner.
The Global Neobank Alliance was created to help live neobanks ship onchain financial products faster.
@OctopusLabsX brings expertise in scaling crypto neobanks, crypto cards, and payment products through growth systems that go beyond CT and KOLs, helping teams reach mainstream, crypto-curious users through UGC, paid acquisition, and full-funnel validation.
As a Selection Partner, Octopus Labs will help us identify neobanks that are not only ready to integrate onchain finance, but also ready to scale it to real users.
Because the next wave of onchain finance will not be built only for crypto natives.
It will be built into the financial apps people already use.
Applications are open for live neobanks.
Apply to join the Global Neobank Alliance: https://t.co/QsWZem9FXz
⚡️Meta Ads for Fintech
Meta Ads in 2026 remain a viable growth channel for large #fintech and crypto products like Nexo. This is not about testing assumptions, but about using a mature advertising infrastructure with predictable economics.
Meta closed 2025 with $200.97B in revenue (+22% YoY) and 3.58B daily active people across its ecosystem. These numbers reflect sustained dominance in digital advertising and a high concentration of financially active users, which is critical for finance and #crypto products.
#Meta still offers precise access to crypto lending, wealth management, and HNW audiences, supported by lookalikes and strong retargeting. Finance & Insurance benchmarks in 2025–2026 show CPA in the $41–57 range with stable conversion rates, making the channel controllable and scalable rather than speculative.
In several comparable crypto card products, we achieved CPA around $13 through funnel optimization and structured retargeting. At the same time, every product is different. Final performance depends on geography, brand trust, regulatory setup, and offer economics.
For products like Nexo, where users rarely convert on first touch, Meta Ads effectively support the full decision path from initial exposure to card issuance or deposit. This is why, in 2026, Meta remains a core acquisition channel for large fintech platforms.