One Two Collective

Marketers in residence. We connect brands with people.

Find us in Austin/San Diego

[One Two Collective @One2Collective]

Our June newsletter is available on the site now! Our coverage includes thoughts on summer pop-ups and cause marketing around Pride. Also some links to some articles we've been enjoying as of late.

[One Two Collective @One2Collective]

Cautionary tale or inevitable due to changing customer tastes? The definitive guide to the downfall of J.Crew https://t.co/HJp8uDVfEG

[One Two Collective @One2Collective]

Edelman released two COVID-19 specific studies to supplement their 2020 Trust Barometer gauging levels of consumer trust, & a majority of responders feel the country won't make it through the crisis without brands playing a critical role in the fight. Read more at link in bio.
⁠

[One Two Collective @One2Collective]

The rising panic around the COVID-19 virus and its uncertainties have stuck a stake in several marquee spring events including ShopTalk and SXSW. What now?

[One Two Collective @One2Collective]

Informed @glossyco article detailing a marketer's evaluation process when considering switching to selling via Checkout on Instagram

https://t.co/mfWTI3mDg1

[Elizabeth Hood @evghood]

What will the viral, visual year-in-review app be this year as Instagram feed content continues to decline in favor of stories? Top Nine doesn't hold quite the same weight when you've only posted 12 times this year.

[One Two Collective @One2Collective]

He's not wrong...

[Web Smith @web]

The @AviationGin ad featuring Monica Ruiz, a.k.a. "Peloton Wife" was filmed for less than $100,000 on Friday Morning. It was live that night.

Branding 101: "If you’re going to do something like this, you have to jump on the zeitgeist-y moment as it happens."

— @VancityReynolds

[Shoptalk @shoptalk]

Important Announcement: for Shoptalk 2020, we’re thrilled to announce that 100% of our speakers will be women.

Learn more about how we arrived at this decision here: https://t.co/B7zUL2oEX9

Apply to speak here: https://t.co/nvVP0Uf4Hj

[One Two Collective @One2Collective]

*This*
Influencers can’t simply tout follower count anymore to get marketing deals. Marketers now evaluate influencers more seriously- and use more metrics to do so- as they look for more transparency into the effectiveness of influencer marketing
https://t.co/LYF2eusdW2

[Carson Hood @cwhood]

David Hall's film in the climate crisis in Louisiana is a must see. You can check it out on demand on the MTP site #mtpfilm @MeetThePress @chucktodd

[One Two Collective @One2Collective]

Check out the OTC guide to micro-influencer marketing

[One Two Collective @One2Collective]

Channeling the spirit of online communities and adapting its personalization of the consumer journey for physical retail is the basis of our SXSW 2020 #panelpicker entry. Please vote for us here: https://t.co/iMIJ7e8ROX

[Lauren Thomas @laurenthomas]

I spent an afternoon with an Olympian - Allyson Felix. After her contract ended w Nike and she came out w her op-ed in the Times calling more attention to Nike’s pregnancy policies, Felix met Athleta. Today, Felix becomes Athleta’s first sponsored athlete https://t.co/q0sMHBBtDF

[One Two Collective @One2Collective]

DTC'ing paint. What consumer industry can't be disrupted via this model and clever marketing at this point? https://t.co/FWMoutHBob

[One Two Collective @One2Collective]

Discovered a new brand crush at tonight's #austinfaststart fashion pitch competition: Mary Claret - inclusive sized apparel made in Austin

[One Two Collective @One2Collective]

Will @revolve's influencer army bolster or bog down its post IPO trajectory? Scaling influencer growth to appease investors may be a new hurdle, but certainly isn't one that is going away. https://t.co/5l0HtZIGIn

[One Two Collective @One2Collective]

Summer pop ups are a quintessential summer experience. Here are some of our favorites and the takeaways you can use for your brand.

[One Two Collective @One2Collective]

@RetailMinded We love @nbhdgoods & @fortyfiveten!

[One Two Collective @One2Collective]

It's not just about increasing your marketing budget, it's just as important to diversify your spend. DTC focused article by @vsonsev makes sense across industries. https://t.co/afvBUAGSRW