Open Food Chain

Open Food Chain is a blockchain solution that connects the entire agrifood supply chain from farm to fork.

[Open Food Chain @OpenFoodChain]

Great session on @CoC_Space about our @Catalyst_onX Fund15 #enterprise proposal with @KraftHeinzCo — engaged audience, substantial discussion 🍅🍅.

Kraft Heinz R&D director joined us, and the #cardano community asked some hard questions. This is exactly how these spaces provide value.

Check out the recording, or #ketchup on the most important topics in this 🧵.

cc:
@Catalyst_onX @Cardano_CF @Cardano @happystaking @DenicioBernier @ZengateGlobal @palmeconomy @CardanoNoodz @MidnightNtwrk @IOHK_Charles @IOGroupNews @dapp_central @CardanoMiyatake @Emurgo_Japan @EPOCHpool @NickValdez @dangambardello @invalid_eutxo @yuta_cryptox @michaeldotada @CardanoChefPool @DamionDutch @InASingleWord @Cardanians_io @ckaraca @JaromirTesar @Jennycitalinda @midnightexplr @CryptoIRELAND1 @angrycryptoshow @cardano_5pc @kingofdahill21 @jonahkoch @marcusubani @heikkiruhanen

[Cardano Over Coffee @coc_space]

https://t.co/G8G6uyB8fm

[Open Food Chain @OpenFoodChain]

Fair questions. Let's address each directly.

1. Why is this different from past Cardano traceability efforts?
Most previous efforts followed a "build it and they will come" model. Create a protocol, then seek #enterprise adoption. That's hard: enterprises don't adopt unproven infrastructure.

OFC flips this: Kraft Heinz is co-funding this @Catalyst_onX proposal and driving the integration. This isn't hope, it's a Fortune 500 company with budget committed, ready to scale once the pilot delivers boardroom proof.

2. What makes success more likely?
- Kraft Heinz is a co-funder, not a prospect. Shared funding model = aligned incentives
- Real regulatory driver: tomatoes are on the FDA Food Traceability List (FSMA 204). Compliance deadline 2028 — Kraft Heinz needs traceability that can respond to FDA within 24 hours.
- Same approach addresses other regulatory requirements as we scale: EU Digital Product Passport, EUDR for other crops. One integration, multiple compliance needs.

3. On spillover effects — where's the evidence?
Honest answer: we can't guarantee spillover. No one can.

But the mechanism is clear: enterprise adoption spreads through peer networks. Procurement teams benchmark competitors. Sustainability officers compare approaches. A working Kraft Heinz implementation becomes a reference case in those conversations.

We're not promising spillover. The pilot creates the proof that makes spillover possible. Kraft Heinz R&D Director explains the vision directly: https://t.co/XHUP5bn7jT

[Open Food Chain @OpenFoodChain]

Kraft Heinz R&D Director + @MariekeOFC on our @Catalyst_onX #enterprise proposal:

This isn't "build it and hope enterprises adopt." @KraftHeinzCo is co-funding and driving. Every $ADA funded = tripled (OFC + Kraft Heinz match).

The vision: #Cardano as the unified trust layer for food traceability. Shared standards. Open source APIs. $11 trillion industry.

Our proposal is about delivering boardroom proof that the network works for Fortune 500 supply chains.

Check out the full video interview👇

@Catalyst_onX @Cardano_CF @Cardano @happystaking @DenicioBernier @ZengateGlobal @palmeconomy @CardanoNoodz @MidnightNtwrk @IOHK_Charles @IOGroupNews @dapp_central @CardanoMiyatake @Emurgo_Japan @EPOCHpool @NickValdez @dangambardello @invalid_eutxo @yutazzz @michaeldotada @CardanoChefPool @DamionDutch @InASingleWord @Cardanians_io @ckaraca @JaromirTesar @Jennycitalinda @midnightexplr @CryptoIRELAND1 @angrycryptoshow @cardano_5pc @kingofdahill21 @jonahkoch @marcusubani @heikkiruhanen

[Powered by Cardano - The Ecosystem Media Layer @Cardano_Power]

From Field to Fork 🌱🍅🌍

A powerhouse Powered by Cardano conversation with @MariekeOFC of @OpenFoodChain and Mischa Stevens, Innovation Director & R&D at 46B food multinational @KraftHeinzCo.
We break down how a giant like Kraft Heinz actually operates—and why that’s 🔥 for Cardano.
This @Catalyst_onX proposal starts with tomatoes, where Kraft Heinz controls 11% of the global market 🍅. And that’s just one product.

If successful, tomatoes lead the way → other foods follow → doors open for the entire 11T global food industry on @Cardano. 🚀
Even stronger: OpenFoodChain and Kraft Heinz are matching the funding ask themselves.

cc @krissbaird @Josi_sndnc @indi_gital @Cardano_CF @Elkconnect_web3 @DenicioBernier @ZengateGlobal

🙏 If you value deep visibility for real Cardano projects, give us a follow.

[Open Food Chain @OpenFoodChain]

Valid concerns, which we discussed extensively in our @coc_space session with Kraft Heinz: https://t.co/VgXYFQgWtQ

Our @Catalyst_onX proposal with Kraft Heinz is about #enterprise adoption. We're integrating Kraft Heinz enterprise systems onto #Cardano — bringing boardroom-level proof that the network works for regulated supply chains.

Scaling requires collaboration with ecosystem partners, not duplicating them. @palmeconomy specializes in first-mile farmer integration. We specialize in enterprise integration. Different layers, aiming for shared standards. We're working with @Cardano_CF and @palmeconomy on interoperability — roundtable event coming, details soon.

Institutional identity verification? Same approach. Not building our own, but integrating with existing #Cardano or @MidnightNtwrk solutions: @VeridianID, @Fairway_global, @IOG_Eng , and others.

[Open Food Chain @OpenFoodChain]

Great session on @CoC_Space about our @Catalyst_onX Fund15 #enterprise proposal with @KraftHeinzCo — engaged audience, substantial discussion 🍅🍅.

Kraft Heinz R&D director joined us, and the #cardano community asked some hard questions. This is exactly how these spaces provide value.

Check out the recording, or #ketchup on the most important topics in this 🧵.

cc:
@Catalyst_onX @Cardano_CF @Cardano @happystaking @DenicioBernier @ZengateGlobal @palmeconomy @CardanoNoodz @MidnightNtwrk @IOHK_Charles @IOGroupNews @dapp_central @CardanoMiyatake @Emurgo_Japan @EPOCHpool @NickValdez @dangambardello @invalid_eutxo @yuta_cryptox @michaeldotada @CardanoChefPool @DamionDutch @InASingleWord @Cardanians_io @ckaraca @JaromirTesar @Jennycitalinda @midnightexplr @CryptoIRELAND1 @angrycryptoshow @cardano_5pc @kingofdahill21 @jonahkoch @marcusubani @heikkiruhanen

[Open Food Chain @OpenFoodChain]

@fairway_global @_MrHunt_ @MidnightNtwrk @Cardano_CF @IOG_Eng 🚀 Learn more, and vote YES to enterprise adoption as soon as @Catalyst_onX voting launches:

📢 @coc_space recording: https://t.co/tSUjBy7asy

📄 @Catlyst_onX proposal – Kraft Heinz scaling #enterprise food traceability on #cardano: https://t.co/vuOUbS1HWS

[Cardano Over Coffee @coc_space]

https://t.co/G8G6uyB8fm

[Open Food Chain @OpenFoodChain]

Great session on @CoC_Space about our @Catalyst_onX Fund15 #enterprise proposal with @KraftHeinzCo — engaged audience, substantial discussion 🍅🍅.

Kraft Heinz R&D director joined us, and the #cardano community asked some hard questions. This is exactly how these spaces provide value.

Check out the recording, or #ketchup on the most important topics in this 🧵.

cc:
@Catalyst_onX @Cardano_CF @Cardano @happystaking @DenicioBernier @ZengateGlobal @palmeconomy @CardanoNoodz @MidnightNtwrk @IOHK_Charles @IOGroupNews @dapp_central @CardanoMiyatake @Emurgo_Japan @EPOCHpool @NickValdez @dangambardello @invalid_eutxo @yuta_cryptox @michaeldotada @CardanoChefPool @DamionDutch @InASingleWord @Cardanians_io @ckaraca @JaromirTesar @Jennycitalinda @midnightexplr @CryptoIRELAND1 @angrycryptoshow @cardano_5pc @kingofdahill21 @jonahkoch @marcusubani @heikkiruhanen

[Cardano Over Coffee @coc_space]

https://t.co/G8G6uyB8fm

[Open Food Chain @OpenFoodChain]

On verifying organizational identity on-chain:

That's the verifiable credentials layer, where several ecosystem partners are already building. We'll integrate as we scale: @Fairway_global @_MrHunt_ @MidnightNtwrk @Cardano_CF @IOG_Eng #Veridian.

[Open Food Chain @OpenFoodChain]

We discussed expected #cardano transaction volumes in our @coc_spacepace session with Kraft Heinz's Director of Innovation and R&D: https://t.co/jnpu6kNsOq

2-year TX outlook:
• Year 1 (pilot): 400–1k txs
• Year 2 (scaling to other Kraft Heinz products + enterprises): 500k–2M+ txs

[Open Food Chain @OpenFoodChain]

Great session on @CoC_Space about our @Catalyst_onX Fund15 #enterprise proposal with @KraftHeinzCo — engaged audience, substantial discussion 🍅🍅.

Kraft Heinz R&D director joined us, and the #cardano community asked some hard questions. This is exactly how these spaces provide value.

Check out the recording, or #ketchup on the most important topics in this 🧵.

cc:
@Catalyst_onX @Cardano_CF @Cardano @happystaking @DenicioBernier @ZengateGlobal @palmeconomy @CardanoNoodz @MidnightNtwrk @IOHK_Charles @IOGroupNews @dapp_central @CardanoMiyatake @Emurgo_Japan @EPOCHpool @NickValdez @dangambardello @invalid_eutxo @yuta_cryptox @michaeldotada @CardanoChefPool @DamionDutch @InASingleWord @Cardanians_io @ckaraca @JaromirTesar @Jennycitalinda @midnightexplr @CryptoIRELAND1 @angrycryptoshow @cardano_5pc @kingofdahill21 @jonahkoch @marcusubani @heikkiruhanen

[Open Food Chain @OpenFoodChain]

At OpenFoodChain, we are already moving our cacao tracking with EU Deforestation Regulation claims onto #Cardano. The next step is to scale #enterprise food traceability on Cardano with @KraftHeinzCo 🍅 and our joint @Catalyst_onX Fund15 proposal.

Come talk to us and the @KraftHeinzCo Director of Innovation and R&D:
- 14 Jan, 2:30pm UTC / 3:30pm CET: Cardano over coffee space (@coc_space).
- 21 Jan, 3pm UTC / 4pm CET: @Catalyst_onX Townhall breakout room.

Learn more:
📄Our proposal: https://t.co/eVFMqvcs7w

🎵 Recording of our first @coc_space: https://t.co/v6DlJuWtkL

@happystaking @DenicioBernier @ZengateGlobal @palmeconomy @Cardano_CF @Cardano @CardanoNoodz @MidnightNtwrk @IOHK_Charles
@IOGroupNews @dapp_central @CardanoMiyatake @Emurgo_Japan @EPOCHpool @NickValdez @dangambardello @invalid_eutxo @yutazzz @michaeldotada @CardanoChefPool @DamionDutch @InASingleWord

[Open Food Chain @OpenFoodChain]

Thanks for the clear value framework, @yutazzz. We discussed expected #cardano transaction volumes in our @coc_space session with Kraft Heinz's Director of Innovation and R&D: https://t.co/jnpu6kNsOq

2-year TX outlook:
• Year 1 (pilot): 400–1k txs
• Year 2 (scaling to other Kraft Heinz products + enterprises): 500k–2M+ txs

Is that >750K ADA × 10 in fees? No, not within 2 years.

Our value proposition focuses on enterprise adoption, not purely TX fee ROI. This is about fortune 500 boardroom proof demonstrating that Cardano works at enterprise scale for regulated supply chains. The proposal funds what unlocks a repeatable model; first across Kraft Heinz's portfolio (57+ varieties, multiple ingredients, other products), then other food corporates.

[Open Food Chain @OpenFoodChain]

Great session on @CoC_Space about our @Catalyst_onX Fund15 #enterprise proposal with @KraftHeinzCo — engaged audience, substantial discussion 🍅🍅.

Kraft Heinz R&D director joined us, and the #cardano community asked some hard questions. This is exactly how these spaces provide value.

Check out the recording, or #ketchup on the most important topics in this 🧵.

cc:
@Catalyst_onX @Cardano_CF @Cardano @happystaking @DenicioBernier @ZengateGlobal @palmeconomy @CardanoNoodz @MidnightNtwrk @IOHK_Charles @IOGroupNews @dapp_central @CardanoMiyatake @Emurgo_Japan @EPOCHpool @NickValdez @dangambardello @invalid_eutxo @yuta_cryptox @michaeldotada @CardanoChefPool @DamionDutch @InASingleWord @Cardanians_io @ckaraca @JaromirTesar @Jennycitalinda @midnightexplr @CryptoIRELAND1 @angrycryptoshow @cardano_5pc @kingofdahill21 @jonahkoch @marcusubani @heikkiruhanen

[Open Food Chain @OpenFoodChain]

@_MrHunt_ Yes. We are standing by!
https://t.co/Ww9R0hbIJz

[Open Food Chain @OpenFoodChain]

Okay, @Catalyst_onX, voting launch postponed. It has been a fantastic rehearsal launch—we stand by for the real one!

[Open Food Chain @OpenFoodChain]

@TheGoldRush @IOHK_Charles Someone told us @IOHK_Charles puts sour cream on his hotdog. We’re gonna have to send the @KraftHeinzCo legal team in.

[Open Food Chain @OpenFoodChain]

@coc_space 🍅 Find our proposal: https://t.co/A0AbgTe9b0

[Open Food Chain @OpenFoodChain]

Come meet us and @KraftHeinzCo's Director of Innovation and R&D to discuss food traceability, enterprise adoption on #Cardano, and our @Catalyst_onX Fund 15 proposal on @coc_space:

- Starting in 15 minutes!
- Space: https://t.co/IE1FVr06LO

@Catalyst_onX @Cardano_CF @Cardano @happystaking @DenicioBernier @ZengateGlobal @palmeconomy @CardanoNoodz @MidnightNtwrk @IOHK_Charles @IOGroupNews @dapp_central @CardanoMiyatake @Emurgo_Japan @EPOCHpool @NickValdez @dangambardello @invalid_eutxo @yutazzz @michaeldotada @CardanoChefPool @DamionDutch @InASingleWord @Cardanians_io @ckaraca @JaromirTesar @Jennycitalinda @midnightexplr @CryptoIRELAND1 @angrycryptoshow

[Cardano Over Coffee @coc_space]

https://t.co/G8G6uyB8fm

[Open Food Chain @OpenFoodChain]

Come meet us and @KraftHeinzCo
's Director of Innovation and R&D to discuss food traceability, enterprise adoption on #Cardano, and our @Catalyst_onX Fund 15 proposal on
@coc_space!

[Cardano Over Coffee @coc_space]

https://t.co/G8G6uyB8fm