Open Food Chain

Open Food Chain is a blockchain solution that connects the entire agrifood supply chain from farm to fork.

[Open Food Chain @OpenFoodChain]

Great session on @CoC_Space about our @Catalyst_onX Fund15 #enterprise proposal with @KraftHeinzCo — engaged audience, substantial discussion 🍅🍅.

Kraft Heinz R&D director joined us, and the #cardano community asked some hard questions. This is exactly how these spaces provide value.

Check out the recording, or #ketchup on the most important topics in this 🧵.

cc:
@Catalyst_onX @Cardano_CF @Cardano @happystaking @DenicioBernier @ZengateGlobal @palmeconomy @CardanoNoodz @MidnightNtwrk @IOHK_Charles @IOGroupNews @dapp_central @CardanoMiyatake @Emurgo_Japan @EPOCHpool @NickValdez @dangambardello @invalid_eutxo @yuta_cryptox @michaeldotada @CardanoChefPool @DamionDutch @InASingleWord @Cardanians_io @ckaraca @JaromirTesar @Jennycitalinda @midnightexplr @CryptoIRELAND1 @angrycryptoshow @cardano_5pc @kingofdahill21 @jonahkoch @marcusubani @heikkiruhanen

[Cardano Over Coffee @coc_space]

https://t.co/G8G6uyB8fm

[Open Food Chain @OpenFoodChain]

Under EmpCo, generic green claims need proof behind them.

Some brands remove the claim.

Another route: link the claim to its evidence once, so anyone can check it.

Proof recorded once, checked many times.

[Open Food Chain @OpenFoodChain]

EUDR applies to larger companies from 30 December.

Cocoa, coffee, palm oil, soy, rubber, wood and cattle will need proof behind them.

Proof that is recorded once can be checked by everyone who asks.

[Open Food Chain @OpenFoodChain]

#WorldFoodDay

Most shoppers see a label and a claim. The proof behind it stays out of view.

A product passport puts that proof one scan away.
Linked to evidence, scope and review status.

[Open Food Chain @OpenFoodChain]

Today, 16:00 CEST: From Claim to Proof, our closed roundtable with the Cardano Foundation.

Practitioners from across the food supply chain, under the Chatham House Rule.

Last chance to request a seat: https://t.co/2Wfw0xp1aw

[Open Food Chain @OpenFoodChain]

Request a seat here: https://t.co/2Wfw0xpz04

[Open Food Chain @OpenFoodChain]

Two days to go.

From Claim to Proof, a closed roundtable with the @Cardano_CF.

One question: can proof be validated once and used many times?

Thursday, 16:00 CEST, online. Request a seat below.

[Open Food Chain @OpenFoodChain]

@tetreum @Cardano_CF Love that!

[Open Food Chain @OpenFoodChain]

@AnisXADA @Cardano_CF @matiwinnetou Great! See you Thursday!

[Cardano Foundation @Cardano_CF]

The EU just turned every green claim on food into something brands have to prove.

@OpenFoodChain anchors that proof on Cardano.

This Thursday, we’re hosting a closed roundtable on what proof holds up in practice.

Request a seat: https://t.co/UT58I4p9rS

[Open Food Chain @OpenFoodChain]

A claim used to point nowhere.

Certificate in one drive. Audit report in an inbox. Supplier file somewhere else.

Now one passport links each claim to its evidence.

Same data, put to work.

[Open Food Chain @OpenFoodChain]

A scan takes seconds.

What it shows takes longer to build. Origin, evidence, and the journey from farm to shelf, all in one place.

That is what a product passport gives a shopper that a certificate in a folder never could.

#EmpCo #traceability

[Cardano Foundation @Cardano_CF]

8/10 @openfoodchain turns compliance into revenue.

It transforms traceability, certificates, and supplier data into scannable product passports, with every claim linked to its evidence and review status, anchored on Cardano's public infrastructure.

https://t.co/txbQa263BP

[Open Food Chain @OpenFoodChain]

@AgroLinking @da_foj @NLinNigeria Great to meet again! Keen to get your farm supply into EU

[Open Food Chain @OpenFoodChain]

Fair questions. Let's address each directly.

1. Why is this different from past Cardano traceability efforts?
Most previous efforts followed a "build it and they will come" model. Create a protocol, then seek #enterprise adoption. That's hard: enterprises don't adopt unproven infrastructure.

OFC flips this: Kraft Heinz is co-funding this @Catalyst_onX proposal and driving the integration. This isn't hope, it's a Fortune 500 company with budget committed, ready to scale once the pilot delivers boardroom proof.

2. What makes success more likely?
- Kraft Heinz is a co-funder, not a prospect. Shared funding model = aligned incentives
- Real regulatory driver: tomatoes are on the FDA Food Traceability List (FSMA 204). Compliance deadline 2028 — Kraft Heinz needs traceability that can respond to FDA within 24 hours.
- Same approach addresses other regulatory requirements as we scale: EU Digital Product Passport, EUDR for other crops. One integration, multiple compliance needs.

3. On spillover effects — where's the evidence?
Honest answer: we can't guarantee spillover. No one can.

But the mechanism is clear: enterprise adoption spreads through peer networks. Procurement teams benchmark competitors. Sustainability officers compare approaches. A working Kraft Heinz implementation becomes a reference case in those conversations.

We're not promising spillover. The pilot creates the proof that makes spillover possible. Kraft Heinz R&D Director explains the vision directly: https://t.co/XHUP5bn7jT

[Open Food Chain @OpenFoodChain]

Kraft Heinz R&D Director + @MariekeOFC on our @Catalyst_onX #enterprise proposal:

This isn't "build it and hope enterprises adopt." @KraftHeinzCo is co-funding and driving. Every $ADA funded = tripled (OFC + Kraft Heinz match).

The vision: #Cardano as the unified trust layer for food traceability. Shared standards. Open source APIs. $11 trillion industry.

Our proposal is about delivering boardroom proof that the network works for Fortune 500 supply chains.

Check out the full video interview👇

@Catalyst_onX @Cardano_CF @Cardano @happystaking @DenicioBernier @ZengateGlobal @palmeconomy @CardanoNoodz @MidnightNtwrk @IOHK_Charles @IOGroupNews @dapp_central @CardanoMiyatake @Emurgo_Japan @EPOCHpool @NickValdez @dangambardello @invalid_eutxo @yutazzz @michaeldotada @CardanoChefPool @DamionDutch @InASingleWord @Cardanians_io @ckaraca @JaromirTesar @Jennycitalinda @midnightexplr @CryptoIRELAND1 @angrycryptoshow @cardano_5pc @kingofdahill21 @jonahkoch @marcusubani @heikkiruhanen

[Open Food Chain @OpenFoodChain]

Kraft Heinz R&D Director + @MariekeOFC on our @Catalyst_onX #enterprise proposal:

This isn't "build it and hope enterprises adopt." @KraftHeinzCo is co-funding and driving. Every $ADA funded = tripled (OFC + Kraft Heinz match).

The vision: #Cardano as the unified trust layer for food traceability. Shared standards. Open source APIs. $11 trillion industry.

Our proposal is about delivering boardroom proof that the network works for Fortune 500 supply chains.

Check out the full video interview👇

@Catalyst_onX @Cardano_CF @Cardano @happystaking @DenicioBernier @ZengateGlobal @palmeconomy @CardanoNoodz @MidnightNtwrk @IOHK_Charles @IOGroupNews @dapp_central @CardanoMiyatake @Emurgo_Japan @EPOCHpool @NickValdez @dangambardello @invalid_eutxo @yutazzz @michaeldotada @CardanoChefPool @DamionDutch @InASingleWord @Cardanians_io @ckaraca @JaromirTesar @Jennycitalinda @midnightexplr @CryptoIRELAND1 @angrycryptoshow @cardano_5pc @kingofdahill21 @jonahkoch @marcusubani @heikkiruhanen

[Powered by Cardano - The Ecosystem Media Layer @Cardano_Power]

From Field to Fork 🌱🍅🌍

A powerhouse Powered by Cardano conversation with @MariekeOFC of @OpenFoodChain and Mischa Stevens, Innovation Director & R&D at 46B food multinational @KraftHeinzCo.
We break down how a giant like Kraft Heinz actually operates—and why that’s 🔥 for Cardano.
This @Catalyst_onX proposal starts with tomatoes, where Kraft Heinz controls 11% of the global market 🍅. And that’s just one product.

If successful, tomatoes lead the way → other foods follow → doors open for the entire 11T global food industry on @Cardano. 🚀
Even stronger: OpenFoodChain and Kraft Heinz are matching the funding ask themselves.

cc @krissbaird @Josi_sndnc @indi_gital @Cardano_CF @Elkconnect_web3 @DenicioBernier @ZengateGlobal

🙏 If you value deep visibility for real Cardano projects, give us a follow.

[Open Food Chain @OpenFoodChain]

Valid concerns, which we discussed extensively in our @coc_space session with Kraft Heinz: https://t.co/VgXYFQgWtQ

Our @Catalyst_onX proposal with Kraft Heinz is about #enterprise adoption. We're integrating Kraft Heinz enterprise systems onto #Cardano — bringing boardroom-level proof that the network works for regulated supply chains.

Scaling requires collaboration with ecosystem partners, not duplicating them. @palmeconomy specializes in first-mile farmer integration. We specialize in enterprise integration. Different layers, aiming for shared standards. We're working with @Cardano_CF and @palmeconomy on interoperability — roundtable event coming, details soon.

Institutional identity verification? Same approach. Not building our own, but integrating with existing #Cardano or @MidnightNtwrk solutions: @VeridianID, @Fairway_global, @IOG_Eng , and others.

[Open Food Chain @OpenFoodChain]

Great session on @CoC_Space about our @Catalyst_onX Fund15 #enterprise proposal with @KraftHeinzCo — engaged audience, substantial discussion 🍅🍅.

Kraft Heinz R&D director joined us, and the #cardano community asked some hard questions. This is exactly how these spaces provide value.

Check out the recording, or #ketchup on the most important topics in this 🧵.

cc:
@Catalyst_onX @Cardano_CF @Cardano @happystaking @DenicioBernier @ZengateGlobal @palmeconomy @CardanoNoodz @MidnightNtwrk @IOHK_Charles @IOGroupNews @dapp_central @CardanoMiyatake @Emurgo_Japan @EPOCHpool @NickValdez @dangambardello @invalid_eutxo @yuta_cryptox @michaeldotada @CardanoChefPool @DamionDutch @InASingleWord @Cardanians_io @ckaraca @JaromirTesar @Jennycitalinda @midnightexplr @CryptoIRELAND1 @angrycryptoshow @cardano_5pc @kingofdahill21 @jonahkoch @marcusubani @heikkiruhanen

[Open Food Chain @OpenFoodChain]

@fairway_global @_MrHunt_ @MidnightNtwrk @Cardano_CF @IOG_Eng 🚀 Learn more, and vote YES to enterprise adoption as soon as @Catalyst_onX voting launches:

📢 @coc_space recording: https://t.co/tSUjBy7asy

📄 @Catlyst_onX proposal – Kraft Heinz scaling #enterprise food traceability on #cardano: https://t.co/vuOUbS1HWS

[Cardano Over Coffee @coc_space]

https://t.co/G8G6uyB8fm

[Open Food Chain @OpenFoodChain]

Great session on @CoC_Space about our @Catalyst_onX Fund15 #enterprise proposal with @KraftHeinzCo — engaged audience, substantial discussion 🍅🍅.

Kraft Heinz R&D director joined us, and the #cardano community asked some hard questions. This is exactly how these spaces provide value.

Check out the recording, or #ketchup on the most important topics in this 🧵.

cc:
@Catalyst_onX @Cardano_CF @Cardano @happystaking @DenicioBernier @ZengateGlobal @palmeconomy @CardanoNoodz @MidnightNtwrk @IOHK_Charles @IOGroupNews @dapp_central @CardanoMiyatake @Emurgo_Japan @EPOCHpool @NickValdez @dangambardello @invalid_eutxo @yuta_cryptox @michaeldotada @CardanoChefPool @DamionDutch @InASingleWord @Cardanians_io @ckaraca @JaromirTesar @Jennycitalinda @midnightexplr @CryptoIRELAND1 @angrycryptoshow @cardano_5pc @kingofdahill21 @jonahkoch @marcusubani @heikkiruhanen

[Cardano Over Coffee @coc_space]

https://t.co/G8G6uyB8fm

[Open Food Chain @OpenFoodChain]

On verifying organizational identity on-chain:

That's the verifiable credentials layer, where several ecosystem partners are already building. We'll integrate as we scale: @Fairway_global @_MrHunt_ @MidnightNtwrk @Cardano_CF @IOG_Eng #Veridian.