Open Mind Strategy

Keeping you updated on marketing to key audiences, connecting you with real human insights, and bringing you fun facts from our syndicated genIQ research.

[Open Mind Strategy @OpenMindNYC]

Our CEO, and resident expert on consumer brand research, @robindhafitz recently shared some insights with @Forbes - check out the article below!

https://t.co/ojChZzs21V

[Open Mind Strategy @OpenMindNYC]

Spotlight on Gen Z: In our latest nationally representative US-based Youth IQ survey, we ask Gen Z, Millennials and Gen Xers what they are most excited to get back to doing post-pandemic! Here is a look at the top five things for Gen Z.

[Open Mind Strategy @OpenMindNYC]

Happy Monday everyone! This week, in our Gen Z spotlight, we take it back to the basics, sharing information about why this generation is so important for our clients to understand as they come of age. #genz #generationalinsights #consumerinsight #marketresearch

[Open Mind Strategy @OpenMindNYC]

What do Gen Zs want from their brands? #consumerinsight #GenZ #MarketingStrategy #marketresearch

[Open Mind Strategy @OpenMindNYC]

Happy Monday Everyone! Here is a snapshot from our latest spotlight on Gen Z.

[Open Mind Strategy @OpenMindNYC]

The OMS team is proud of the CTV thought leadership research we conducted for Verizon Media + Publicis!

[Yahoo Ads @yahooads]

AVOD platforms are poised for growth as TV viewers suffer subscription fatigue and option overload. Stay on top of CTV viewer migrations with new research insights in partnership with @PublicisMedia https://t.co/bRjHPEs3ru

[Open Mind Strategy @OpenMindNYC]

Hot off the presses, OMS President, Allison O'Keefe Wright's latest Gen-Z insights published in quirks!
https://t.co/Q71yx26LPa

[Open Mind Strategy @OpenMindNYC]

What we can't do during the pandemic has dominated our lives, however recent Youth IQ survey data reveals the majority of 13-39s have actually been embracing their inner homebody!

[Open Mind Strategy @OpenMindNYC]

Coronavirus has shifted the rules of social connection.
Our newest article in @SmartBrief discusses 3 of these shifts - check it out here: https://t.co/AjQ8RijJve

[Open Mind Strategy @OpenMindNYC]

Excited to share our new article busting 3 myths about Millennials in the workplace! https://t.co/WSsghwTZDo

#Millennials #workplace #millennialmyths #Millennialsatwork

[Open Mind Strategy @OpenMindNYC]

We recently partnered with @Hearst to uncover health & wellness attitudes and behaviors among US consumers. Check out some of the findings in this article!

#WellnessWednesday #wellness #WorkLifeBalance

[New York Post @nypost]

Men can't have it all either, struggle with work-life balance https://t.co/GtRez0xHPG

[Open Mind Strategy @OpenMindNYC]

Time for our presentation at #QuirksBrooklyn! @QuirksMR #QuirksEvent

[Open Mind Strategy @OpenMindNYC]

Gearing up for holiday shopping? Or maybe you've already started your holiday shopping? Our #YIQ data shows that #GenZ and #Millennials are apt to use coupons when shopping.

#consumerinsights #shopping #holidayshopping #GenZspending #coupons #marketresearch #data #holidays

[Open Mind Strategy @OpenMindNYC]

Our president Allison O’Keefe presenting on “New Adults” at #TMREvent right now! @TMRE

[Open Mind Strategy @OpenMindNYC]

In a recent survey with @FoodNetwork , we found that 1 in 3 feel stress over Thanksgiving. Check out the findings here: https://t.co/qVvzxp0GBH

[Open Mind Strategy @OpenMindNYC]

If the recent #ClimateStrikes are any indication, young people care about the environment! Our #YIQ data shows that this extends to the workplace too.

#ClimateCrisis #environmental #millennial #millennials #GenZ #data #insights #marketresearch

[Open Mind Strategy @OpenMindNYC]

Allison busting myths about money & career in “new adults” at #YMS19 right now!

[Open Mind Strategy @OpenMindNYC]

All set up at #YMS2019! Stop by our booth to learn about our custom research, syndicated #YIQ tool, and expertise in #GenZ and #millennial consumers

[Open Mind Strategy @OpenMindNYC]

To celebrate #NationalVideoGamesDay, we thought we'd share a fun tidbit about gaming....Did you know that over 3 in 4 #GenZs and over 1 in 2 #Millennials watch videos of other people playing video games?

#GenZ #VideoGamesDay #gaming #millennial #research #Insights #Videogame

[Open Mind Strategy @OpenMindNYC]

In our recent #YIQ survey, 74% of Millennials reported having some sort of debt

#insights #research #marketresearch #debt #Millennials #Millennialdebt #studentloans #GENERATIONS #millennial