Opti Digital

Advanced Technologies and Consulting for Digital Media Monetisation 📈 #AdTech #Media #Monetization #Digital #Publishers #Programmatic #Headerbidding #Analytics

[Opti Digital @OptiDigitalsas]

#CannesLion2025 ☀️

We are happy to be hitting the ground running again this year. If you're a publisher and struggling to grow your #AdRevenue, let’s connect!

Schedule a meeting to unlock the full monetization potential of your #AdInventory:
https://t.co/s1Md2iRs91

[Opti Digital @OptiDigitalsas]

Big news from Opti Digital! 🎉

We’ve joined the ranks of Google Certified Publishing Partners (GCPP). This milestone reflects our commitment to smarter monetization and publisher success.

Read more: https://t.co/QsvCOgd8j2

#AdTech #GCPP

[Opti Digital @OptiDigitalsas]

Opti Digital is now officially a Google Certified Publishing Partner (GCPP)! 🚀

We're proud to be recognized by Google for our technology, performance, and ability to help publishers grow without compromising UX or load speed.

Read more: https://t.co/DgqoURxsl1

#GCPP #Adtech

[PROGRAMMATIC SPAIN @programaticaly]

La Unión Europea ordena a @Meta restringir el uso de datos personales con fines publicitarios

Meta deberá reducir al mínimo la cantidad de datos personales que usa para publicidad, según ha ordenado el Tribunal de Justicia de la Unión Europea (TJUE).

https://t.co/KsXAPch1dG

[The Media Leader FR @MediaLeaderFR]

La contribution de la publicité aux revenus de @netflix sera très importante
https://t.co/LjchBOHXYR

[Opti Digital @OptiDigitalsas]

🙌🙌

[Clubic @Clubic]

Gmail Q&A, une fonctionnalité boostée à l'intelligence artificielle, avait déjà été déployée sur les systèmes Android. Elle pointe enfin le bout de son nez sur iOS !
https://t.co/GgRvMiXdnm

[Opti Digital @OptiDigitalsas]

A strong case for why tackling MFA publishers is crucial for the future of digital advertising. Quality always pays off in the end!

[IAB Europe @IABEurope]

Made-for-advertising (MFA) sites are distorting the digital ad landscape.

These sites generate artificial traffic and fake clicks, diluting ad quality and misleading advertisers.

Recently, Andrew Casale, CEO of @IndexExchange, shared with our CMO Helen Mussard how his team was among the first to tackle this, blocking fraudulent publishers back in 2022.

https://t.co/ZmTNHHq0Bq

[Opti Digital @OptiDigitalsas]

🚀 Ready for 2025?
Staying ahead in AdTech requires mastering key trends and strategies. Join us for an insightful 1-hour #webinar where industry experts will explore the future of digital advertising for media publishers: https://t.co/AonbNel8CP

[Opti Digital @OptiDigitalsas]

Have some free time today? Make sure to listen to last week's episode of TheMadTechPodcast where our CRO Olly Aulakh joined Lindsay Rowntree and Mat Broughton to discuss topics ranging from ad tech's predicted growth to Yelp's decision to sue Google.

#AdTech #Podcast #Google

[ExchangeWire @exchangewire]

On last week's podcast, we were joined by Olly Aulakh of @OptiDigitalsas to discuss global ad tech growth, Yelp vs Google and the non-cookieless future.
https://t.co/CzwSoAjBzM

[PROGRAMMATIC SPAIN @programaticaly]

La industria AdTech sigue dividida: ¿realmente el juicio contra @Google cambiará algo en el sector?

Muchos expertos ya prevén que el juicio a Google conllevará cambios en el sector publicitario; no obstante, hay quienes piensan que todo seguirá igual.

https://t.co/5yXzENO7Zp

[Opti Digital @OptiDigitalsas]

@PubMatic Thank you for joining us! We're counting down the days to this interesting discussion among experts!

[PubMatic @PubMatic]

Our own Mohsin Pervez will be speaking at @OptiDigitalsas's "Trends in AdTech 2025" webinar. He’ll join a panel of industry experts to explore the key trends and innovations shaping the future of digital advertising. Learn more: https://t.co/IHs94aRXKc

[Magali Quentel-Reme @magali_qr]

1 million de prix planchers calculés chaque jour grâce à l'I.A @OptiDigitalsas https://t.co/5fXTkTuyzJ

[Opti Digital @OptiDigitalsas]

AdSense Lover? Time to switch to #HeaderBidding 🚀
#1 - It will allow you to challenge demand partners by offering them your inventory simultaneously.
#2 - A client-side configuration, can also improves the loading speed of your site.

Want to know more? https://t.co/GsLxWicEmu

[Opti Digital @OptiDigitalsas]

#Studies 📚 are out and ad spending for 2023 are expecting to suffer a sharp slowdown!

According to @dentsu, @GroupM and @Mediabrands, ad spending is expected to grow between 3.8% to 5.9% this year, compared to 😱 7% in 2021.

Learn more ⤵️

[Opti Digital @OptiDigitalsas]

Le mois dernier, à l'occasion de la @presseaufutur, notre CEO a accordé une #interview à @Broadcast_asso.

Pour découvrir l'intégralité du contenu et en savoir davantage sur les solutions publicitaires d'Opti Digital ➡️https://t.co/qLaTRtwsgO

#interview #evenement #adtech

[Opti Digital @OptiDigitalsas]

🎆 Happy #NewYear - Time to see what to expect in 2023!

At Opti Digital, we have some exciting things coming up for the first half of the year. We actually prepared a small preview for the most curious 👇
#adtech #monetization #publishers

[Opti Digital @OptiDigitalsas]

TIME TO CLOSE 2022 👋 This week we invite you to discover our biggest milestones of the year!

For some 📖 reading, it's just here: https://t.co/6IdeIxS0cE

#adtech #advertising #YearEnder2022

[Opti Digital @OptiDigitalsas]

🎄Nothing like a festive dinner to end the year on a happy note…and a gourmet one. All the team at Opti Digital 🥳 wishes you a happy holiday season!
#adtech #teambuilding

[Opti Digital @OptiDigitalsas]

OPTI DIGITAL #TEAM!

✅ Each time we welcome a new publisher, Jean-Yves, one of our technical integrator, makes sure that their site is ready to receive the best #bids available.

⏱️ Thanks to his work, our integrations are quick, easy and optimal.