OpusClip

🔥 Welcome to a new era of short video creation.

[OpusClip @OpusClip]

Optimize your workflow with the OpusClip API, now in beta and included on every Pro plan.

Wire it into Claude Code, OpenClaw, Codex, or any other coding agent to:

1. Pull the best moments out of your long-form content automatically.

2. Make minor edits to your videos and captions at scale.

3. Auto-schedule your posts to TikTok, Reels, and Shorts.

Get started now: https://t.co/fWOeVmAL1i

[OpusClip @OpusClip]

Your thumbnail is the first thing people see!

You can now set custom thumbnails on your OpusClip posts. Pick any frame from your video OR upload your own image, then apply it across every platform with one click.

Take back ownership of your thumbnails 🔥

[OpusClip @OpusClip]

The OpusClip API is officially in beta, and it's now included on every Pro plan 🔥

Pair it with Claude Code and agent workflows, and the repetitive editing work that's been eating your week can finally run on its own.

Three things you can ship today:

1. Bulk ingest at scale: Pull top moments from your long form content automatically.

2. Scan and adjust: Surface the strongest clips from a stack of hundreds, extend timing by a few seconds, fix caption typos in batches.

3. Schedule across platforms: Post to TikTok, Instagram Reels, and YouTube Shorts automatically so your cadence never slips.

This is still beta, which means you're shaping what ships next. Build something. Break something. Tell us what's missing.

Happy building 🛠️

Get started here: https://t.co/yS5MXK1ZxG

[OpusClip @OpusClip]

The AI + human workflow is the norm nowadays, and the Botez Sisters just proved why by pulling in 8M+ views in 30 days.

We recently worked with The Botez Sisters, 3M+ cumulative followers, and had OpusClip mixed in with their human editor (not replacing). What used to take said editor hours of scrubbing footage looking for "clip-able" moments took only minutes.

Why?

OpusClip was able to cut out the deadweight and create a shortlist of trending clips from their content catalog ready for a human editor to review and/or spruce up with that human editing magic.

Their editor's job shifted from discovery to judgment, i.e. deciding what's worth posting, polishing, or pushing.

When videos of the Botez Sisters with Magnus Carlsen started gaining traction for example, the editor spotted the moment, polished a batch of clips fast, and pulled 2.4M+ views in a single week.

As an editor who's talked to hundreds of other editors, I can tell you most of our week is repetitive work. AI cuts the fat so human taste can do what it's actually for.

Learn more here: https://t.co/7KjflYgnHK

[OpusClip @OpusClip]

You can now ship faster with OpusClip! Meet the Scheduler API.

Posting manually is a time sink. You can now post hundreds of clips to every social platform in a single request. Define a posting strategy once and let it run.

Try it for yourself!

[OpusClip @OpusClip]

OpusClip now supports uploading and exporting in 4K 🔥

Your highest quality footage deserves to stay that way. Log in and get started!

[OpusClip @OpusClip]

The video distribution playbook has changed.

At NAB Show last week, we moderated a panel with Graham Stephan, Jack Selby, and Sanjay Jenkins (Co-founder of Replo) on how clipping has moved from growth hack to industry standard.

There were three big takeaways we heard across the creators and brands winning right now:

1. Your hook is everything. More times than not creators and brands won't even post a video if their hook feels subpar.

2. Those are are winning are posting clips across MULTIPLE accounts. Gone are the days of posting on one account 1x a day. The best in class creators and brands post multiple times a day across multiple accounts.

3. Build long form with clipping in mind from day one. Brands are now running livestreams on high revenue days like Black Friday, product drops, and launches, specifically to generate clips and push them across social in real time.

[Ed Elson @edels0n]

Clips are no longer the byproduct of the main product — they’re the main product. No matter the size of the show, they drive the ultimate reach 👇

[OpusClip @OpusClip]

@switso_kr @AgentOpusAI Hi!

We're sorry to hear about your OpusClip experience.

Upon review, one of our Senior Specialists has been working with you since a few days ago before your X post.

When you have a moment, can you please reach back out to Frank? He's ready to help ASAP - thank you!

[OpusClip @OpusClip]

Authenticity is king.

In today’s era of "content overload", the content that wins today is the kind that speaks directly to people in the simplest way possible.

That’s why we’re seeing a surge in raw, unfiltered formats like selfies (in 0.5 mode ofc), talking straight to camera videos with minimal editing, etc.

People want real.

[OpusClip @OpusClip]

@homesandpeople @AgentOpusAI Hi there! We're so sorry to hear you're experiencing voice cloning issues.

One of our Support Specialists is currently assisting you and will deliver any updates to you via your open ticket.

We appreciate your patience and support!

[OpusClip @OpusClip]

If your content isn’t moving the needle, it’s probably because you’re not thinking like a creator.

Join Monica Khan, Founder of Creator Revolution and Senior Advisor at McKinsey & Company and our very own Sachin Kumar, Creator Expert and Product Marketing Manager, on Tuesday March 24 at 10am PT for a tactical breakdown of how top legacy companies are applying creator-led strategies to drive real, measurable growth.

In this live webinar, we’ll break down:
• What companies are getting right and wrong about creators
• Translating creator playbooks into actionable, growth tactics
• What "winning" looks like in todays "for you" era

You definitely don't want to miss out on this one!

Register here: https://t.co/vdGPBvhFZU

[OpusClip @OpusClip]

Audacy hit 1B+ views by repurposing content they already had by turning long-form audio into short clips across TikTok, IG, & Shorts without adding headcount.

Why? To move faster, speed up time to market, and outperform competitors.

Lesson: In the “For You” era, volume + speed wins. Tools like OpusClip make it possible to drive massive viewership without adding headcount. Audacy is a great example of how a legacy media company can leverage cutting edge technology to move faster, scale distribution, and outperform competitors.

Want to learn more? Click the link: https://t.co/dq50nNl19g

[OpusClip @OpusClip]

Clip and Ship: How Social Media Impacts Traditional Sports Viewership https://t.co/uUXe0BxiLX

[OpusClip @OpusClip]

If you're not adapting to modern content consumption, you will fizzle out.

Most of our top performing customers have already implemented our API to power a “TikTok style” feed, breaking down their long-form content into bite sized clips built for the modern viewing experience and have already seen stronger viewership and engagement.

The shift already happened and is only getting stronger. If you want to stay relevant and visible, you need to be optimizing for vertical content.

[OpusClip @OpusClip]

Volume is king in 2026.

The more shots you take, the higher your odds of winning. There’s more content being published in a single day now than there used to be in a month. Feeds move fast and audiences forget quickly.

In order to win, you need to ship fast.

[OpusClip @OpusClip]

Does AI editing ACTUALLY work?

[OpusClip @OpusClip]

Overediting does NOT equal higher views.

We live in a world where a raw 0.5x selfie on IG can outperform a perfectly edited shot of someone backflipping off a hot air balloon.

Don’t overthink it. Just click post 🚀

[OpusClip @OpusClip]

We've all heard of Cluely (I hope). What's interesting is that they invested in over ~10K+ net new clipping accounts to push the “Cluely” name forward, and in doing so, reached ~$500K in ARR in just two months. This is the new world of marketing. While you’re still trying to figure out how to create the sleekest marketing promo video for your company, a 21 year old just took your entire market share by clipping 😯

[OpusClip @OpusClip]

Does short-form content kill long-form performance? No!

To break this myth, we ran a case study on Jay Shetty’s YouTube channel and found that a massive ecosystem of short clips across TikTok, Instagram, and YouTube Shorts was launched alongside his long-form episodes, driving millions of views back to the long-form content and creating atypical spikes in viewership.

Read more here: https://t.co/ZhDBW7hiMm