Looking at this from a PR perspective, what would be the most effective strategy for responding to a crisis in this particular situation? I personally feel corrective action or a full apology would be the best options #PRFall2019
As PR practitioners, values and ethics are often considered before going through with any type of task. Do you think politicians do the same or does coming out on top outweigh staying true to your ethics and values? #PRFall2019
What do you think happens when President Trump’s lies? Join CNN’s @JakeTapper as he investigates the impact of All the President’s Lies. This CNN Special Report airs tonight at 9 p.m. ET
The value of PR is often highlighted following a crisis, and some may say that it’s value can be measured in terms of public opinion, as it is up to PR practitioners to rebuild the organization’s reputation and regain public approval #PRFall2019
The value of PR is undeniable, but how do you actually measure it? This will be discussed at our upcoming #PRCAMeasurement Conference, held in association with @AmecOrg. Sign up now! https://t.co/CfSs5WzZgw
Creating content that has the capacity to reach large audiences is something PR practitioners should understand how to do when using a company’s social media platform. This list is full of tips and ideas to help you do just that. #PRFall2019
This change to Instagram will make it more difficult for companies to gauge public opinion based solely off of “likes” and as a result, companies may have to rely more on earned media to connect with their audiences #PRFall2019
A luxury fashion house has apologized after being criticized for selling an ensemble resembling concentration camp uniforms from the Holocaust. https://t.co/xzqzR7TGFq
Learning from well-experienced PR professionals is key for up-and-coming PR practitioners in gaining an understanding of how to navigate the challenges of the professional world #PRFall2019
Did you hear? We’re relaunching the Fast Track mentoring programme, backed by @prweekuknews. It's freely available to all our members, globally. More: https://t.co/SMA0QmuAGf
The issues these colleges are now facing reflect the same ones that our society has been dealing with for a long time. How will colleges manage this wave of racism and its effect on their reputation? The conflict management life cycle may be a good place to start #PRFall2019
A series of racist and anti-Semitic incidents has rattled college campuses nationwide as educators struggle to stop them from spreading. https://t.co/98JT1PcxU6
As a PR practitioner, it is essential to understand how to connect with individuals as it encourages your audience to become more emotionally invested in your company which can then lead to more brand awareness and loyalty #PRFall2019
This is a great way for PRCA to solidify their brand image and inform the public that their priorities and values go beyond that of just the corporate world but also include building a more sustainable environmental and reducing the effects of climate change #PRFall2019