Top Tweets for #PRCAMeasurement
We're looking forward to joining our friends @HardNumbers for #PRCAMeasurement Conference!
Tune in to @aewilliamsLDN at 16:30 GMT where she'll explain how we helped @DarrylSparey and his team put a pound value on #PublicRelations & #Communications.
Join: https://t.co/Pe6E98NYqu
Our #PRCAmeasurement conference is in full swing. @KetchumPR's @KikiMoreo lifting the lid on the agency's influencer marketing work w/ @Gillette.
"Single-photo posts drove the highest engagement across the board...posts that included #sponsored disclosures saw less engagement"
Love seeing this quote from @richardbagnall during this morning’s @PRCA_UK #PRCAMeasurement conference! #amecmm “why measurement matters now more than ever”
We're at the @PRCA_UK #prcameasurement conference today learning how to use measurement to evaluate, shape tactics and predict future risks or opportunities. Pretty timely as it's @AmecOrg Measurement Month too.
Yes!!! 👇 "So what?" My favourite question. If nothing tangible happens as a result of your campaign/activity (ie impacting organisational or policy objectives) IT DOES NOT MATTER #prcameasurement
Wise wrap up from @gojohnab @AmecOrg at #PRCAMeasurement event: Ask the question “so what” and then “now what” and then remember “If you are looking for context from the insights, then you are adding value to the organisation”
@steveleigh "we get excited about measurement as it delivers purpose and meaning." @PRCA_UK #prcameasurement #amecMM
Asked what words we will be using to describe #PR in a decade (2029), responses of panel at #PRCAMeasurement conference include: interdependent, interconnected, integrated, #AI, and driving incremental awareness. #OVID #comms
"Measurement gives us a chance to question the brief. And push for the why?" @steveleigh @PRCA_UK #prcameasurement #PR #communications
Thank you to @jennysneyd @GilesPeddy & @germandan for your support and expert insight #PRCAMeasurement #AmecMM
.@westofcenter looks at what the next decade look like for measurement in PR with an expert panel including: @GilesPeddy, @jennysneyd, @germandan #PRCAmeasurement
Takeaways from today’s @PRCA_UK measurement conference. Q: Which three words would you use to describe PR in 2029? @jennysneyd: "integrated, AI-led, intuitive." #PRCAMeasurement
Babel's MD Jenny Mowat discusses the future of measurement at the PRCA Measurement conference: "We need to say goodbye to AVEs, readership figures and tools that miss things" @jennysneyd #PRCAMeasurement @PRCA_UK @BabelPR
As @jennysneyd explains the challenge of justifying additional spend for effective measurement, @germandan suggests looking beyond the comms team at the client for the budget - marketing, econometrics teams etc. #PRCAMeasurement @PRCA_UK
Our very own Steve Leigh will be speaking at today's @PRCA_UK Measurement Conference in London. The event is celebrating the fantastic progress being made around PR measurement and the recent success of @AmecOrg Measurement Month. #PRCAmeasurement
“Let’s face it, we all have some degree of vanity, so let’s stop using the term ‘vanity metrics’.
“We should call them ‘ghost metrics’ because we should all be afraid to use them”.
@gojohnab on the use of lazy metrics for PR evaluation.
#PRCAmeasurement
Before you start your next campaign ask yourself whether your objectives are:
(S)mart
(M)easurable
(A)chievable
(R)elevant
(T)ime-bound
(E)thical
(R)ecorded
@gojohnab / #PRCAmeasurement
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