Outset PR | Best marketing agency'25🏆

Data-backed PR for crypto, blockchain, and AI. Built around your goals, vision, and business outcomes.

📧 For collaboration: [email protected]

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

What makes a crypto brand an attractive partner for major media? Spoiler: a big budget isn't enough.

🎙 @beincrypto's Alevtina Labyuk joins Mike Ermolaev to discuss the business side of crypto newsrooms: how commerical relationships coexist with high editorial standards.

🔗 Read the full interview: https://t.co/UW3SXwH0Gq

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

What if your biggest obstacle to organic coverage is your own company?

📰 In the latest edition of Tips & Tricks, Mike Ermolaev, founder of Outset PR, draws on our hands-on experience managing expert commentary opportunities. He explains how internal approval processes can make or break earned media opportunities, and shares practical ways companies can avoid missing out.

🔗 Read the full piece: https://t.co/P9sqyMrbRA

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

Before you write your next headline, give this a read.

📰 In the latest edition of our Tips & Tricks, Yana Samaricheva, Outset PR's Head of Content & Brand Positioning, explores the psychology behind effective headlines, the techniques that capture readers' attention, and why some of them can do more harm than good.

🔗 https://t.co/JWIRjJKgco

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

🔎 A PR placement can deliver its greatest value months after publication. No referral clicks. No obvious attribution. But the impact may still be there.

In the latest edition of Tips & Tricks, our founder and CEO, Mike Ermolaev, explores why the real value of media coverage often extends well beyond publication day.

🔗 Read the full article: https://t.co/3TsRYRJjzo

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

How’d you say #CryptoContentMarketing has changed in 2026? 👀

One of our takeaways: publishing more isn’t the answer anymore. Search, social feeds, and AI answers all play by different rules.

So we put together a playbook for navigating all three — plus a few templates you can steal: https://t.co/hO290TXM0c

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

You can’t prewrite a response for every crisis. But you can decide how your team will choose one.

▪️ Who’s affected?
▫️ How far has it spread?
▪️ What risks are in play?
▫️ What should PR achieve?

📰 Our new Tips & Tricks breaks down how to build a #CrisisCommunication framework before you need it: https://t.co/gC2dKtUsrQ

[CoinLaunch Space @CoinLaunchSpace]

https://t.co/KlzClI1rAb

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

PR should contribute to business growth. But how much of that growth can it actually claim?

At Outset PR, we always measure what changes following our work without confusing correlation with causation.

🔗 Our latest Tips & Tricks breaks down how we do it: https://t.co/ZEz6jVcSq1

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

$230M in stolen $USDC moved across chains in just eight hours. @circle had the tools to intervene — but did it have a legal duty to?

🔗 Our latest #OutsetLegalLens explores where neutral infrastructure ends and legal responsibility begins: https://t.co/UeLCK3vdTq

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

What does #LLMSeeding look like in practice — and how do you know if it’s working? 📊

We’re opening up one of our recent campaigns for a crypto wallet to show how Outset PR improves AI visibility across non-branded discovery queries.

🔗 The case study is live on our blog: https://t.co/xJ2kNJMFwn

[BitcoinWorld Media @ItsBitcoinWorld]

Solid observation from @OutsetPR. Traditional PR calendars lean on fixed dates and “good” windows, but crypto’s 24/7 pace, narrative shifts, and surprise events make rigid planning far less reliable. Timing around current market context and real journalist availability tends to perform better.

Worth reading their Tips & Tricks breakdown on this.
https://t.co/fHrGtfc7z1

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

🗓️ PR calendars are usually built around predictable variables: announcement dates, industry events, and supposedly good or bad periods for pitching.

But how much of that predictability survives in crypto?

Breaking this down with Outset PR's global media manager, Maria Bulgakova @polubvi_mari, in the latest Tips & Tricks edition.

🔗 https://t.co/5EshKQ1U7U

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

Before users trade, they discover.

That’s one reason crypto exchanges are investing in news, education, and research: owned content creates an early touchpoint with future customers.

🔗 In our latest Tips & Tricks article, Mike Ermolaev explores how this is changing the traffic game: https://t.co/VOBPCx8Chr

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

Our latest #OutsetLegalLens explores how current law approaches AI-generated content (and what organizations can do today to reduce legal risk):
https://t.co/iXU5NjO3DL

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

🤖 Who's liable when #AI writes your content?

Many assume responsibility changes the moment a model generates the text.

Current law generally says otherwise 👀

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

4/ Human oversight still matters. Not because people write every sentence. Because people decide:

▪️what gets verified
▫️what gets approved
▪️what gets published

That's where responsibility ultimately sits.

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

🔖 Weekends are often the best time to catch up on the things that slipped through during busy weeks (or even months).

If you missed them and want to spend your time on something useful, here are our latest #OutsetDataPulse reports worth bookmarking:
https://t.co/iwayB5Hxz5

[Outset Media Index (OMI) @OMI_index]

Do-follow links are one of the easiest boxes to check in SEO-driven PR.

But here's the real question: if two outlets both offer a do-follow link, why does one article cost $ while another costs $$$?

🔗 We break down what else to evaluate alongside a link setting itself before deciding whether a placement is actually worth its price: https://t.co/aiS05klRWh