Outset PR | Best marketing agency'25🏆

Data-backed PR for crypto, blockchain, and AI. Built around your goals, vision, and business outcomes.

📧 For collaboration: [email protected]

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

New Web3 Communication Talks 🎙️

@MagasJulia, co-founder of Magas PR, revealed what journalists actually look for in expert commentary, why many founder pitches get ignored & how AI has raised the bar for proving expertise.

🔗 Read the full conversation: https://t.co/IezSAHLAUW

[Outset Media Index (OMI) @OMI_index]

The real question about AI in crypto newsrooms isn't whether it will replace journalists.

It's which workflow actually makes an editorial desk more profitable.

We ran the numbers in our new #OutsetDataPulse report:

✦ The real cost of a human-written crypto story
✦ What AI costs at newsroom scale
✦ The economics every publisher should understand before automating editorial work

🔗 Read the full research:
https://t.co/HQlhnmnEXp

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

📩 In our latest blog article, Outset PR's organic content team lead Danijela Tomić covers

▪️ why low rates often create more work instead of less,
▫️ the knowledge gap almost every company underestimates,
▪️ how to spot copywriters worth investing in for years,
▫️ and why the smartest content teams never stop recruiting.

The full piece:
https://t.co/r2yGmeG7ga

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

The real costs of #ContentOutsourcing never appear on the invoice. They are hidden in the hours your team spends turning an outsider into someone who actually understands your business.

Most companies compare freelance rates to full-time salaries and think they've found an easy way to save money. Ironically, the "cheapest" writer often becomes the most expensive one🥴

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

In today's #OutsetLegalLens, our head of security and compliance Alice Frei breaks down the Fuller case, the realities of AI trading bots, and the communications lessons fintech and crypto teams should pay attention to:
https://t.co/vAJce23LaP

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

You don't need AI-specific regulations to get into trouble for marketing an AI trading bot.

The #SEC's complaint against #NathanFuller is a good reminder of that.

What's interesting is that this case isn't really about AI. It's about representations 👇

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

4/ And that's what regulators focus on.

They're evaluating whether claims about performance, risk, and capabilities are accurate and adequately supported.

AI may be new. The legal principles around misleading marketing are not.

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

Some communication risks start with how teams talk about products, returns, adoption, partnerships, and future plans.

More areas worth checking 👇

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

Every public statement creates a record 📝

If problems emerge later, the same communications materials can become part of the evidence regulators review.

We've put together a checklist covering 7 areas that deserve closer scrutiny before publication 👇

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

The @OMI_index Quiz closes today 🚨

Some of the biggest surprises come from outlets people think they already understand.

🔗 See how many rankings you can get right before time runs out: https://t.co/kJrS7thcXE

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

Think you can outsmart a media index built on years of research? 🧠

The OMI Quiz is open until June 9.

Compare crypto media outlets, test your instincts against the data, and compete for OMI trial access and Outset PR discounts.

🔗 https://t.co/kJrS7thcXE

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

May at Outset PR 👇

▪️ OMI research and team insights featured in @happycoinnews, @BrCointelegraph, @DecryptMedia and more
▫️ new articles on Web3 communications, crypto legal risks, deep-tech marketing, and syndication
▪️ featured by BlockchainX among notable crypto PR agencies

🔗 Full digest: https://t.co/y4N4OQcVPP

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

The OMI Quiz is live 🎯

Guess which crypto media outlet ranks higher in OMI and compete for:

🏆 OMI trial access
🏆 Discounts on Outset PR services

The challenge stays open until June 9.

🔗 Think you know crypto media? Time to find out: https://t.co/eOLhRCjiou

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

Think you know crypto media?

As part of @IstanbulBlockWk , we're launching a challenge based on real @OMI_index rankings:

🏆 Which outlet ranks higher?

The quiz will be open to everyone, with prizes for the best scores. Watch out for the link tomorrow!

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

In #Web3, roadmap hype can quickly turn into legal risk.

If a post shapes expectations around token demand, liquidity, or value, it is no longer just marketing 🧑‍⚖️

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

A new edition of Web3 Communication Talks is live 🎙️

@xpanceo's Daria Danilina shared how deep tech companies build public trust before the product is fully market-ready.

And why demos, technical accuracy, and selective media work matter when innovation starts in the lab.

🔗 Read the full conversation: https://t.co/IQ119tuapO

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

Crypto #listicles didn’t disappear, just the weak ones did 🫣

Comparison-style content still works when it appears in places where people are actually researching products and making decisions.

🔗Latest @OMI_index breakdown looks at 5 crypto outlets where listicle coverage still makes sense: https://t.co/VlbL7KALMb

[Outset PR | Best marketing agency'25🏆 @OutsetPR]

Raw syndication volume can be a misleading PR metric 🤥

A story may generate dozens of republications while creating little real discovery if the pickup trail consists mostly of low-visibility aggregators or duplicates.

What matters more is where the coverage travels.

#Web3PR