Outside In podcast

Conversations about how the world is changing and how business is changing with it. Host @CharlesTrevail Executive Chairman @Interbrand @CSpaceGlobal

[Outside In podcast @OutsideInPod]

Thirty years ago, people knew IBM as the “computer maker.” A lot has changed.

In this new Outside In episode, @IBM CEO @ArvindKrishna talks about moving the business away from computer hardware, and focusing on technologies like #hybridcloud, #AI, and #QuantumComputing.

[Marriott International @MarriottIntl]

Marriott International CEO Anthony Capuano joined Charles Trevail on the Outside In podcast to talk about the future of the travel industry and reshaping both the guest and associate experience in the years ahead. Listen to the full episode: https://t.co/v9AbHncSmT

[Outside In podcast @OutsideInPod]

Three years ago, we met Prof. Americus Reed II @amreed2 at his @Wharton office and had a conversation about identity loyalty and what a #brand means and stands for.

Still one of our best and most relevant episodes.

https://t.co/5g7zIVsgSK

[Outside In podcast @OutsideInPod]

@businessbarista 💯 we just had Food52 CEO @amandahesser on the pod and she talked about how creating impactful content builds trust and an emotional connection to users, and that trust allows Food52’s business to take more risks and move in many different directions

[Outside In podcast @OutsideInPod]

Agrivoltaics \ ˈa-gri-ˌväl-ˈtā-iks \

: emerging technologies and methods designed to leverage and maximize synergies between energy production and agriculture

@business @AdamMinter @opinion
https://t.co/YFxPJcSFjB

[Outside In podcast @OutsideInPod]

The Chicago @Cubs just created an awe-inspiring video about the magic of game day.

[Joe Pompliano @JoePompliano]

The Chicago Cubs put together a drone tour of Wrigley Field, and it’s guaranteed to be the most incredible thing you watch today 🤯

[Outside In podcast @OutsideInPod]

12 years ago @amandahesser left her job at the @nytimes to start a website called @Food52.

A decade later, Food52 now reaches millions of people and has a multi-million #ecommerce business.

Why Amanda’s background in #journalism was great training for being an #entrepreneur.

[IBM News @IBMNews]

IBM CEO, @ArvindKrishna, joins the @OutsideInPod to discuss IBM’s shifted focus on consulting and developing and deploying next-generation technologies.

Listen to the full episode here: https://t.co/AAX8kmjOzb

[Outside In podcast @OutsideInPod]

In 48 years, the world population has doubled in size, from 4 to 8 billion. These visualizations show how 8 billion people are distributed around the world.

Excellent work by @VisualCap @Niccoloc

https://t.co/oHdazfFFOC

[Outside In podcast @OutsideInPod]

Co-CEO of @Food52 @amandahesser joins @CharlesTrevail on the pod to talk about the company’s natural progression — not perceived expansion! — from food into all aspects of the home, and the value of long-term relationships with its audience.

Listen here: https://t.co/UFaYemL2bf

[Outside In podcast @OutsideInPod]

“Marketers lost touch long ago with the world of the customer they are meant to understand… And most miss the prime directive of marketing: that of market orientation.”

@markritson on the perils of brand solipsism and the path to customer enlightenment.
https://t.co/EVd63zmK3K

[Outside In podcast @OutsideInPod]

Insightful @TheAtlantic article from author, professor, and friend of the pod, Scott Galloway @profgalloway on America’s misguided worship of tech billionaires and the societal problem of using shareholder returns as the defacto metric of success.
https://t.co/76urwPtONo

[Outside In podcast @OutsideInPod]

For decades, three companies have dominated the $4 billion domestic market for infant formula. But a supply chain shortage revealed how few options parents have.

Will startups like Bobbie and @byheartbaby fix a broken industry?

@reeveswiedeman @NYMag

https://t.co/kMr6KFFsuV

[Outside In podcast @OutsideInPod]

Listen to the full episode here: https://t.co/TxLzjtkpZC

[Outside In podcast @OutsideInPod]

Thirty years ago, people knew IBM as the “computer maker.” A lot has changed.

In this new Outside In episode, @IBM CEO @ArvindKrishna talks about moving the business away from computer hardware, and focusing on technologies like #hybridcloud, #AI, and #QuantumComputing.

[Outside In podcast @OutsideInPod]

During our conversation with @LinkedIn CMO @melselcher, she described this same trend: LinkedIn users are increasingly opening up to show their true selves, their vulnerabilities and, sometimes, failures

Listen to the episode here: https://t.co/Igds5kFPkW

[Lora Kelley @loracorkelley]

LinkedIn was once known as staid networking site.

Now, users find that between job listings and “I’m happy to announce” posts are viral selfies of people crying, announcements about weddings and reflections about illnesses. My latest for @nytimes:

https://t.co/QhsAjwXgBA

[Outside In podcast @OutsideInPod]

The founder of @patagonia Yvon Chouinard and his family just did something amazing to fight climate change and protect undeveloped lands around the world. @dgelles @nytimes

https://t.co/NwFzDTboPH

[Outside In podcast @OutsideInPod]

@BinetLes You should check out the Outside In podcast. We're not a "marketing podcast" but we do talk with world-class marketers like Microsoft CMO @chriscapossela, Google CMO @LorraineTwohill, and Tesco Chief Customer Officer Alessandra Bellini

[Outside In podcast @OutsideInPod]

Great article from @washingtonpost @WillOremus @NaomiNixWrites about the existential crisis facing @Snapchat as it seeks to build a business around an app that’s beloved by teens, ignored by older adults, and threatened by competitors like @TikTok.
https://t.co/TmNaqtImxX

[Outside In podcast @OutsideInPod]

Fast Company staff editor (and former Outside In guest) Jeff Beer explains how @RickandMorty is ruling the Brandverse -- without diluting a brand nor damaging the integrity of its characters.

@jeffcbeer @Wendys
https://t.co/JTmCl5elrg

[Tekedra N Mawakana @TechTekedra]

Thank you @charlestrevail for the great conversation and having me on @OutsideInPod! https://t.co/2T4mCSe1wq