Overthink Group

[Overthink Group @OverthinkGroup]

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https://t.co/LCLw7ZIuk0

[Overthink Group @OverthinkGroup]

Fashion brands have found a cheap and effective way to get the word out about their products: pay a popular teen $10 to post a photo and review of it.

Article by @TaylorLorenz

https://t.co/pwcrLOG2mj

[Overthink Group @OverthinkGroup]

The music production tech industry has a LOT of room for a content team to wrack up a good deal of traffic. The search volume is there—but the content isn’t.

Here's what we learned from @NI_News's best-performing blog post.
#contentmarketing
https://t.co/hUGn4RsPTX

[Overthink Group @OverthinkGroup]

Super in-depth guide to guest blogging from @timsoulo.

[Tim Soulo 🇺🇦 @timsoulo]

Are you building links via guest articles? 🧐

I just published a rather comprehensive guide on the topic of Guest Blogging:

"Guest Blogging for SEO: How to Build High-quality Links at Scale"

https://t.co/ZN1foFvbn4

[Overthink Group @OverthinkGroup]

With the Internet, people can access more information.

This has lead to a power reversal between the buyer and the vendor. By 2013, @forrester estimated that buyers handled up to 90% of the sales funnel themselves before ever contacting a salesperson.

https://t.co/81KKu3vc3a

[Overthink Group @OverthinkGroup]

What is Domain Authority? Is it even real?

s/o @Jeffrey_the_Red for finding a way to incorporate the Avengers into this explanation.

https://t.co/9iR9qWLVQJ

[Overthink Group @OverthinkGroup]

Google Images data will soon be displayed in Google Analytics! (It used to be lumped into the broad "google / organic" referral designation.)

https://t.co/BeWDFHVYab

[Overthink Group @OverthinkGroup]

Skullcandy is demonstrating an interesting use of streaming as a content channel: streaming live, intimate concerts with emerging music artists. @skullcandy #contentmarketing H/T @kerrymflynn

https://t.co/co6UcETm2g

[Overthink Group @OverthinkGroup]

As of July 2018, the @Zapier blog gets more than 630K organic visits a month. You’d have to spend about $1.5M/month to get their traffic using PPC ads.

Here are 5 SEO lessons we can learn from their best-performing organic post, written by @jilleduffy.

https://t.co/CKnF8zHjjP

[Overthink Group @OverthinkGroup]

Ever wonder how long your blog post should be? Check out this article from @Ryanelsong:

https://t.co/ysoVKKXjkb

[Overthink Group @OverthinkGroup]

A new type of branded content to keep your eye on: Chat stories.

Through apps like @YarnTexts, sponsor brands get product placement—in a way that doesn’t detract from the stories people are reading.

@KaylaEMatthews with more on this here:

https://t.co/nlcFzCkkXY

[Overthink Group @OverthinkGroup]

On Facebook, images are still the best-performing posts for pages. Many of the page posts we see getting shared tend to be memes.

Marketers have picked up on this trend … in concept. But not always in execution.

#contentmarketing #socialmediamarketing

[Overthink Group @OverthinkGroup]

Search marketing involves a mix of paid and organic methods—but those behave differently over time. @Jeffrey_the_Red takes a look at why good organic search marketing tends to increase in ROI over time, while even the best paid campaigns will simmer down.

https://t.co/8JjBygcfU3

[Overthink Group @OverthinkGroup]

We found something neat when we looked into Fitbit's SEO universe.

One post from @bookishbecky brings in 13,000 organic visits/mo—an entire 15% of the blog's total organic traffic.

We found 4 #SEO lessons you can take away from this success. Enjoy!

https://t.co/OdUrA7lXPs

[Overthink Group @OverthinkGroup]

Amazon is testing sponsored product ads across the web—not just on https://t.co/jx7FibRuLb. The tests will serve retargeting ads to people who shopped various products on https://t.co/jx7FibRuLb. Look out, @google. https://t.co/pqd9ipqIdE

[Overthink Group @OverthinkGroup]

Pinterest is a powerful search platform, and its usefulness to marketers may be on the rise.

Here's a rather easy-to-follow guide to Pinterest for marketers from @marketingland https://t.co/1BH2Cj8Snc (H/T @jeffrey_the_red)