I’ve spent the last few weeks doing something most people skip when starting an AI agency.
I researched the market.
Picked a vertical.
Worked out what I could actually help businesses with.
Set up the business, website, domain and email.
Then came the hardest part:
Picking up the phone and cold calling businesses.
I'm building Owlpoint ,an AI automation agency.
Right now, I'm focused on helping independent garages reduce manual admin and improve the way their business runs.
No pretending we've got it all figured out.
I'm going to build this in public.
The calls, the mistakes, the wins, the rejections and hopefully the first clients.
Let's see where it goes.
Starting a business while working a 9-5 is hard, but learning how to build a service that sells, the marketing and customer acquisition and having the drive to continue to move past 1000 no's to get one yes is a muscle im continuing to work out and i cant wait till i can flex it !!.
I’ve spent the last few weeks doing something most people skip when starting an AI agency.
I researched the market.
Picked a vertical.
Worked out what I could actually help businesses with.
Set up the business, website, domain and email.
Then came the hardest part:
Picking up the phone and cold calling businesses.
I'm building Owlpoint ,an AI automation agency.
Right now, I'm focused on helping independent garages reduce manual admin and improve the way their business runs.
No pretending we've got it all figured out.
I'm going to build this in public.
The calls, the mistakes, the wins, the rejections and hopefully the first clients.
Let's see where it goes.
@amanteboutique Moonstone always photographs better in real light than it has any right to. Is that one a one-off or have you got a few similar stones coming in?
@OnlineBoilerCo Congrats on the finalist nod, that’s a proper result for a local firm. Was it customer reviews that put you there or the volume of installs this year?
@TheBanterVanUK Every decent trades firm has a Fiona holding the diary together while everyone else is on the tools. Does she still get calls after 6pm or have you managed to shut the phone off?
Building Owlpoint in public.
Cold calls not landing.
People asking to be taken off the list.
Email campaigns still warming up and mostly hitting spam.
From the outside it looks like nothing is moving.
Under the surface the work is getting done.
Lists cleaned.
Sequences written.
Systems set up.
Foundation getting built, It just doesn’t show until that foundation is actually solid.
This part sucks.
Doing it anyway.
@marketer_protik Curious what filled months 1 to 3 while the inbound was still cold. That gap is the hard part for anyone starting from zero customers today.
@devmenboost I'm about 20 calls in and dreading the rest, so this helps. Emails go straight to spam anyway, at least on the phone you find out in ten seconds whether they care.
@Miron_Ai "dies from admin" is the bit most people miss. The trades I speak to lose more to verbal quotes never written down than to bad jobs. Even a phone note template beats nothing.
@HalfCenturyWin The gap between revenue and cash caught me out too. Deposit up front on bigger jobs and 7 day terms instead of 30 changed more for me than winning extra work did.
The hardest part of building a business from zero is knowing you're working…
Without knowing if any of it will work.
Right now, my entire focus is getting Owlpoint its first client.
I've been cold calling.
Improving how I speak to businesses.
Learning not to waste time pitching gatekeepers.
Focusing instead on getting through to the owner.
And slowly, things are starting to move.
A few warm leads.
Callback dates in the diary.
A few emails sent.
Still no client.
Still no revenue.
But that's the struggle nobody talks about.
You're putting in the work with no guarantee it'll pay off.
You just have to keep going long enough to find out.
I called 30 businesses yesterday.
Barely got past the receptionists.
But I booked callbacks.
And I learned something:
The easy part is dreaming about building a business.
The hard part is picking up the phone and swimming through 1,000 no's for one life-changing yes.
Researching the market was easy.
Picking a niche was easy.
Setting up the website, domain and emails was easy.
You can feel productive for weeks without ever putting yourself in a position to be rejected.
Then you make the calls.
30 businesses down.
A lot more no's to swim through.
But a few callbacks booked.
Let's see where this goes.