Parky

Senior Director @eartotheground | Co-owner @TheNewGenAgency

[Parky @PA7KY]

My Social
https://t.co/rTldQvkeaY
https://t.co/zgTiSID6Gr
https://t.co/kWiUZemUvu
https://t.co/02r2fixD50
SNAPCHAT: iParkyy

[Parky @PA7KY]

@Spratt Absolutely pleasure being part of the journey mate! Remember chatting about this day in LA.. Always down to chat 🫡

[Parky @PA7KY]

If you’re a managed creator and want to get paid in 24 hours for completed campaigns instead of waiting 30-90 days in the run up to Christmas send me a DM 🫡

We’ve paid out thousands of campaigns in the past 2 years!

[Parky @PA7KY]

@Seapeekay @BusinessInsider I’ll drop you a message my friend!

[Parky @PA7KY]

Any creators want to talk about their experiences with getting paid from brands/ agencies for an article with @BusinessInsider?

[Parky @PA7KY]

Qualified for the semi’s… I’m winning the whole thing 🫡

[Parky @PA7KY]

Sitting 3rd and cosy so far in @elzthewitch and @specsgonzalez Creator Cups 🫡 @PokerStarsUK

[Parky @PA7KY]

inflverse has secured $750K Pre-Seed 🫡

When we started, I knew we had something special, a chance to make real change in the creator economy.

What makes this raise extra special is that some of the creators we’re building for are now backing us too. To me, that’s the ultimate validation. We’re incredibly grateful to have the support of Creators like @Slogo, @B0aty, amongst other seasoned investors and Enterprise Ireland who are helping us grow as we take the next step in being recognised as an Enterprise Ireland High Potential Start-Up (HPSU).

So, what’s next? This funding is going straight into leveling up our product and pushing our mission forward: creating a more financially sustainable future for creators and agencies.

We’re just getting started, but this feels like a moment worth pausing to celebrate (and then getting straight back to work).🎉

[Parky @PA7KY]

@Syndicate Mines in a similar state 😂

[Parky @PA7KY]

How Creators and Podcasters are becoming the new political powers.

The recent U.S. election demonstrated one thing loud and clear: creators and podcasters have become powerhouse voices in political outreach generating over 80M views for Donald Trump in the past few weeks.

Dana White acknowledged the role of influential creators like Adin Ross, Joe Rogan, The Nelk Boys, and Theo Von, who supported Donald Trump, for helping reshape political narratives. By bringing Trump into open, unfiltered discussions that reached millions, they bypassed traditional media barriers and connected directly with audiences.

These long-form, unscripted conversations offer something people increasingly crave: a peak behind the curtain. Unlike the polished soundbites of traditional interviews, podcasts allow leaders to connect directly, creating trust and engagement that resonates—especially with younger generations who are often disengaged by conventional political content.

Whether you agree with the message or not, this shift has set a new standard for political outreach. As political discourse continues to change online, it begs the question:

Could we see the same approach reshaping UK politics soon?

[Parky @PA7KY]

I never thought that running late would lead me to building the first fully-insured early pay solution for the creator economy.

Long story short... I was running late to a creator event in London hosted by @AviGandhi and there was only one seat left at the table when I got there. I ended up sat opposite Hugh, who's now my business partner and close friend.

Hugh and I came from completely different backgrounds—him in fintech, me in the creator world.

Fast forward to today. We’re solving one of the biggest pain points creators, agencies and platforms face: late/no payments.

[Parky @PA7KY]

@SuhitAmin Will ping you over an email on WhatsApp

[Parky @PA7KY]

https://t.co/BvW8oruqk5

[Parky @PA7KY]

If you’re a creator and managed and want to get access to your cash 24 hours after you complete a brand deal.. share this tweet with your management and you’ll get the first £25k of campaigns through the platform free.

[Parky @PA7KY]

@iCrazyTeddy Let’s chat mate

[Parky @PA7KY]

@ZacharyDiaz @PUBG @Subnautica @PlayinZOI Congrats Zach!

[Parky @PA7KY]

Creator would be better having a COO than a CEO in my opinion - Having a COO Could even remove the EiR too / Head of contents remit could be expended 10x - Producers can be researchers too. Script writers depending on the content.

The important thing here is to make sure that the team is cost effective.

Hiring an in-house partnerships manger too is a must now at a certain size.

[Parky @PA7KY]

@Syndicate @Twitch @TwitchUKI 👀