PIYUSH RANJAN

Built analytics at Flipkart & Paytm | 10 years scaling data products | Now writing about the future of CRO — experimentation, measurement & AI — at Inferentia

[PIYUSH RANJAN @PIYUSH_RNJN]

Full teardown, dimension by dimension, plus the fix each brand could ship before Friday:
#D2C #CRO

https://t.co/5kVZZL8KS2

[PIYUSH RANJAN @PIYUSH_RNJN]

New series: Indian D2C Teardowns.
I take one brand surface at a time, score it on a fixed rubric, and surface the patterns operators can actually fix.
We start where the sale is won or lost: the product page.

[PIYUSH RANJAN @PIYUSH_RNJN]

The real finding: you're not scoring pages, you're scoring templates.Each brand repeats its exact strengths and flaws on all 10 pages. That's the good news: the biggest fixes are one edit that upgrades the whole catalog in an afternoon.

[PIYUSH RANJAN @PIYUSH_RNJN]

@JustenEcom That's almost 60% incremental revenue 🔥. Which part of funnel saw highest uplift?

[PIYUSH RANJAN @PIYUSH_RNJN]

@bruno_dl Hopkins didn't have A/B tests. He had something better: an understanding of desire.

[PIYUSH RANJAN @PIYUSH_RNJN]

@bruno_dl TESTS

[PIYUSH RANJAN @PIYUSH_RNJN]

@Ecom_Matteo It's low.

Is it web or app? Also, how is your direct vs paid CR?

[PIYUSH RANJAN @PIYUSH_RNJN]

Learn how Bing’s approach to A/B testing uncovered this game-changing insight and the key lessons it holds for organisations:

Data doesn’t just inform decisions—it drives innovation.

[PIYUSH RANJAN @PIYUSH_RNJN]

𝐓𝐡𝐞 $100 𝐌𝐢𝐥𝐥𝐢𝐨𝐧 𝐄𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭 𝐓𝐡𝐚𝐭 𝐀𝐥𝐦𝐨𝐬𝐭 𝐃𝐢𝐝𝐧’𝐭 𝐇𝐚𝐩𝐩𝐞𝐧

In 2012, a small idea within Microsoft’s Bing team—a simple tweak to ad headlines—was overlooked for months.
https://t.co/9iuSYyKjh3

[PIYUSH RANJAN @PIYUSH_RNJN]

When finally tested through a controlled A/B experiment, it resulted in a 12% revenue increase, generating over $100 million annually in the U.S. alone.

This wasn’t a stroke of luck—it was the power of rigorous experimentation and data-driven decision-making.

[PIYUSH RANJAN @PIYUSH_RNJN]

Whether you’re a seasoned pro or just starting out, we’ve got you covered with practical insights, deep dives, and real-world examples to turn browsers into buyers. Follow along for fresh posts, tutorials, and resources to boost your optimization game!

[PIYUSH RANJAN @PIYUSH_RNJN]

Check out Inferentia (https://t.co/BlaQcYJUyM), our blog covering everything from A/B testing & product analytics to conversion copywriting & on-site search optimization. Stay tuned for guides, tutorials, and case studies—subscribe now and start optimizing! #CRO #Analytics

[PIYUSH RANJAN @PIYUSH_RNJN]

Curious about what we cover at Inferentia? Here’s our lineup:
• A/B Testing
• Product Analytics
• Conversion Copywriting & UX Writing
• Behavioral Psychology
• Design & UX
• On-Site Search
• Platform-Specific CRO
• Tools & Frameworks

[PIYUSH RANJAN @PIYUSH_RNJN]

7/ What’s Next?
I’ll soon share an analysis of the most effective welcome offers, breaking down what works and key takeaways to help you boost engagement and loyalty.
#CRO #Psychology #FirstImpressions #ConversionOptimization

[PIYUSH RANJAN @PIYUSH_RNJN]

Thread: The Psychology of First Impressions and CRO
1/ Intro
Did you know it takes just 0.1 seconds for users to form a first impression of your website? Source:"First Impressions")
In that blink of an eye, your site gains trust—or loses a potential conversion. Let’s dive in.

[PIYUSH RANJAN @PIYUSH_RNJN]

6/ Welcome Offers: The Hidden CRO Secret 💡
Welcome offers like discounts, free trials, or bonuses are a powerful way to reduce friction and encourage conversions.