PJ

Entrepreneurship, Biohacking, Consciousness

[PJ @PJWhitner]

@Sheridanblog Looney 👀?

[Interesting things @awkwardgoogle]

The guy who created Fortnite (Tim Sweeney) has been quietly buying up U.S. forests to save them from developers.

He has spent over $200M to buy 50,000+ acres of wilderness in North Carolina, using permanent legal protections to block any future logging or building.

[PJ @PJWhitner]

@GenXmillionaire @MHTruthUltra So AI infrastructure investment didn’t outpace/replace consumer spending?

[Holden Culotta @Holden_Culotta]

Catherine Austin-Fitts: “Trump is not really in control.”

“The US government spends every year $6 to $7 trillion.”

“And it gets $4 trillion of taxes and tariffs and other revenues.”

“Every year, it has to borrow $2 to $3 trillion.”

“Is Donald Trump really in control?”

“Everybody in America wants their check, and he can’t produce their check unless he deals with the people who run the money.”

“He’s in a debt trap.”

“He’s not running anything.”

“The US is in the lead on many responsibilities on the global dollar syndicate.”

“We’re talking about a syndicate of people who run the reserve currency.”

@solari_the @SNewmanPodcast

[Bret Weinstein @BretWeinstein]

Prediction markets, like PolyMarket, function as ATMs for those who run the Time Traveling Money Printer, allowing the creators of historical events, or who have insider access to hidden information, to transfer wealth from those of us on the outside. We are their “greater fools”

[Degen CPA @DrewVento]

Hair cuts going from $20 to $50 is the biggest sign that inflation is not 5% a year.

[Books Behind Borders @MHTruthUltra]

The entire US economy right now is 7 companies sending a trillion fake dollars back and forth to each other

[HealthRanger @HealthRanger]

President Trump has now declared a national fertilizer emergency, admitting that there are insufficient domestic supplies to meet fertilizer demand for farmers. (Proclamation 11038 on June 29th, invoking Section 318(a) of the Tariff Act of 1930.)

Remember that myself and Michael Yon warned about this in March, and then again in the months since. The war with Iran unleashed a global fertilizer supply chain collapse that is now being admitted by the White House... a move that was inevitable.

Famine is being engineered. Food shortages are coming.

I'll have full coverage in a new report tomorrow.

[𐌁𐌉Ᏽ 𐌕𐌉𐌌𐌉 @OrevaZSN]

PepsiCo, the parent company of Doritos, lost over $1 billion after raising the price of a bag of Doritos to $6-$7. People stopped buying them. They later lowered the price to recover some of the lost revenue, but sales are still down.

I love that for them.

[Wall Street Mav @WallStreetMav]

BANNON: "SNAP isn’t about feeding the poor."

"It’s corporate welfare for Frito-Lay, Pepsi, and Walmart."

"The loudest voices defending food stamps aren’t hungry families; they’re the biggest lobbyists in DC."

[Marco Foster @MarcoFoster_]

Theo Von: “Nobody wants a data center dude. And the people that want them to me, they seem kind of evil. Nobody wants this shit. One of these companies is gonna own all of this information. There’s gonna become this social or emotional credit score and then AI is gonna try to become our new God”

[Rand Paul @RandPaul]

For years, I raised alarms about dangerous gain-of-function research being farmed out to foreign countries, and I was told it was a conspiracy theory. Now, declassified documents show that the U.S. funded over 120 biolabs across more than 30 countries. Some of this research was conducted overseas precisely because scientists knew it would face scrutiny on American soil.

I'm calling for a presidential commission of scientists to review all gain-of-function research going forward. We're going lab by lab and pathogen by pathogen until the American people know the full truth.

https://t.co/gtv6sZ7viR

[Saagar Enjeti @esaagar]

Home ownership cost increase 2019-2025 via @WSJ

Principal - ⬆️ 22%
Interest - ⬆️ 35%
Property taxes - ⬆️ 31%
Insurance - ⬆️ 72%
Home maintenance - ⬆️ 85%
Emergency repairs - ⬆️ 175%

[Anish Moonka @anishmoonka]

The strawberry field in that video gets about 300 pounds of pesticides applied to every single acre each year. Corn, considered a pesticide-heavy crop, gets about 5 pounds. Strawberries get 60 times more.

Strawberry pathogens and pests have been developing resistance to chemical pesticides for decades. The Insecticide Resistance Action Committee has documented over 500 pest species that have evolved resistance to at least one pesticide. US farmers lost 7 percent of their crops to pests in the 1940s. By the 1980s and 1990s, that number had climbed to 13 percent, even though they were spraying more chemicals than ever. When pests adapt to a chemical, farmers buy a new one. Call it the resistance treadmill.

The global pesticide market runs over $80 billion a year. Bayer's crop science division alone generated €7.5 billion in the first quarter of 2026. A flywheel that large does not want to stop spinning.

UV-C, the short-wave form of ultraviolet light that kills microorganisms, breaks this flywheel at the biology level. UV-C damages pathogen DNA by binding key parts of the genetic code together until the instructions become unreadable. Pathogens evolved a repair enzyme, called photolyase, that undoes this damage. It requires blue light to work. At night, there is no blue light. The damage stays permanent. The pathogen dies on a lower UV dose than would work during the day, and the strawberry plant is unharmed.

The kill mechanism is physical. Pathogens cannot evolve resistance to UV light the way they evolve resistance to molecules. Pests can't mutate their way around light.

USDA data shows organic strawberries sell for 40 to 50 percent more at the farm gate than conventional. In peak winter months, that premium has reached 88 percent. A UC Giannini Foundation study from May 2026 found conventional strawberry farming in California was no longer profitable in 2024, while organic was. TRIC charges farmers nothing upfront. Pilot programs across California's Central Coast showed up to 70 percent less pesticide use. Farmers running TRIC robots can go organic and keep that premium.

TRIC has raised $5.5 million total and employs 16 people. In the first three months of 2026, Bayer's crop science division generated €7.5 billion, more than a thousand times that amount. In the same quarter, its sales of chemicals targeting crop diseases fell 10.7 percent.

[Pascal Bornet @pascal_bornet]

𝗗𝘆𝘀𝗼𝗻 𝗶𝘀 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘄𝗯𝗲𝗿𝗿𝗶𝗲𝘀 𝗻𝗼𝘄. 𝗧𝗵𝗮𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝗺𝗮𝗸𝗲 𝗲𝘃𝗲𝗿𝘆 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝘂𝗻𝗰𝗼𝗺𝗳𝗼𝗿𝘁𝗮𝗯𝗹𝗲.

I'll be honest: when I think of Dyson, I think of vacuum cleaners, hair dryers, and beautifully designed machines that make ordinary things feel strangely futuristic.

I do not think of strawberries.

And yet Dyson has built a vertical farming system with rotating rigs, robots picking ripe fruit, UV light reducing mold, and recycled heat and CO₂ feeding the operation.

What surprised me is not that Dyson entered farming. It is how they looked at farming.

Most companies improve the visible process.
Dyson redesigned the hidden system.

That is the lesson many leaders miss. The next disruption in your industry may not come from a direct competitor. It may come from someone who looks at your "normal" workflow and sees an engineering problem.

The future will not belong to companies that automate old processes.

It will belong to companies brave enough to redesign them.

Where in your business are you still improving the process, when you should be redesigning the system?

#OrchestrationDesign #HybridManagement #AIReadiness #AgriTech

[Carnivore Aurelius ©🥩 ☀️🦙 @AlpacaAurelius]

Chimps masturbate ONLY in captivity

Lions lose their hair ONLY in zoos

Rats overdose on opioids ONLY when in a mundane cage

We’re suffering today because we are like caged animals

[John Collins @Logically_JC]

Who the fuck keeps voting for Lindsey Graham?

[Eric Spracklen 🇺🇸 @EricSpracklen]

If the FBI doesn’t investigate Game 4 of the NBA Finals they lose all credibility.

[‏ً @omgsidewalks]

Honestly, i don't understand this economy when nursing homes are so expensive they bankrupt our grandparents but nursing home aides need to use food banks.

daycare is so expensive it eats up one parent's entire paycheck and yet daycare providers only make $10/hr and need second jobs.

college costs hundreds of thousands of dollars and puts students into debt for life and yet we have thousands of professors living in their cars.

everything we need is astronomically expensive and yet almost none of the money we pay is going towards the people actually doing the work and providing the services.

[Norgard @BrianNorgard]

I’ve talked to 3 hardware entrepreneurs in the past week who aren’t filing patents because it’s a “instruction manual” to be ripped off by the Chinese.