PPC Land

Ad tech news for practitioners. Programmatic, DSPs, SSPs, retail media & CTV covered without the spin. Independent since 2016.

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Influencer reviews lose to peer posts by 2x in US buying, Reddit finds https://t.co/myQ8CBAXSg #InfluencerMarketing #PeerReviews #SocialMediaTrends #ConsumerTrust #RedditCommunity

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Google puts ad group targets in scope for the August 17 bidding change https://t.co/WLYgl2WyQf #GoogleAds #PPC #DigitalMarketing #AdCampaigns #BiddingStrategies

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Brazil gives Discord 3 days to halt Go Live for all local users https://t.co/xopnfslXaH #Brasil #Discord #GoLive #Regulacao #Tecnologia

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AI Max shows 72% more invalid traffic in retail search, Lunio finds https://t.co/5uYRdiwNHl #AIMarketing #RetailTraffic #InvalidTraffic #GoogleAds #DigitalMarketing

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New York Times journalism costs $2bn a year. AI reads it for nothing https://t.co/t4gJrDZlC4 #NewYorkTimes #Journalism #AI #DigitalMedia #MediaIndustry

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FinCEN drops US ownership filings, cutting $9bn a year in compliance costs https://t.co/3E1cxuvawZ #FinCEN #ComplianceCosts #USOwnership #Advertising #ForeignEntities

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Amazon DSP gains publisher-hosted creatives for GAM deals in 33 markets https://t.co/NONpba4q1R #AmazonDSP #DigitalMarketing #ProgrammaticAdvertising #AdTech #DisplayAdvertising

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Skai and Innovid gain Reddit ad buying through completed API integrations https://t.co/E5JQuCNX2D #RedditAds #AdTech #DigitalMarketing #APIIntegration #OnlineAdvertising

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YouTube cuts Shorts pay for channels under 10M views from February 2027 https://t.co/cEPVPcfsUu #YouTube #Shorts #ContentCreation #SocialMedia #VideoMarketing

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YouTube Premium Lite gains 57 markets, paying creators from a 60% pool https://t.co/2sQ0lZyo8x #YouTubePremium #CreatorEconomy #DigitalMarketing #Streaming #ContentCreation

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Claude text gains invisible watermarks across 5 Anthropic products https://t.co/fBaXNqxGJh #ClaudeAI #InvisibleWatermarks #Anthropic #TextDetection #AWS

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Honey loses 7,000 merchants as judge lets creator lawsuit proceed https://t.co/9PtCYpnMWY #Honey #MerchantLoss #PayPal #Ecommerce #LegalIssues

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AdRoll gains ChatGPT ad access for select SMB and B2B customers https://t.co/hd292YcpYZ #AdRoll #ChatGPT #DigitalMarketing #B2B #SMB

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US sends 53.5% of global bot traffic, Decodo analysis finds https://t.co/H6V3C2Jdyv #BotTraffic #DigitalMarketing #WebCrawlers #SEO #Ecommerce

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Fluency blocks AI from touching live ad spend across $3 billion in budgets https://t.co/elyM8klUYF #AI #AdSpend #DigitalMarketing #MarketingTechnology #CampaignManagement

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USA TODAY Sports charges $39.99 a year for fantasy football tools https://t.co/PU8Jht0TaK #FantasyFootball #SportsNews #USAToday #FantasySports #FootballSeason

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Acast acquires Backyard Ventures for $20 million, gaining 200 US creators https://t.co/skFG4NUxYn #Acast #BackyardVentures #YouTubeCreators #DigitalMarketing #InvestmentNews

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VAB finds 52% search for brands in shows featuring creators they follow https://t.co/h9UXsUbDVR #BrandMarketing #InfluencerMarketing #CreatorEconomy #SearchTrends #ConsumerBehavior

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Zuckerberg's 6,500-word AI letter never mentions advertising once https://t.co/6Y49aix84p #Zuckerberg #AI #Advertising #TechEthics #DigitalMarketing

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Google Merchant Center organic traffic drops in August 24 reporting change https://t.co/lbCH7RRhpK #GoogleMerchantCenter #OrganicTraffic #GoogleAds #DigitalMarketing #Ecommerce