PRNEWS

The hub for communicators. Conferences, awards and how-to content. #PRNEWS

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This week's PR Roundup:
Fake AI journals impersonating real professors.
Twitch outpaces TikTok and Instagram for top U.S. creators.
Swatch x AP: 2,500% mention spike, 18B+ impressions, lines around the block.

Full analysis → https://t.co/1GJBNqqUTA

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Your AI chat history could end up in court.

Courts are treating chatbot conversations as discoverable evidence — and most comms teams don't have a plan for it yet. PRNEWS breaks down what PR pros need to do now 👇

https://t.co/dpLhkFx2Ny

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"I view it as a reputation engine."

Priceline's Head of Comms Christina Bennett told PRNEWS how her team is benchmarking GEO with hard metrics — and what happens when LLMs stop using citations altogether.

Clip above. Full interview here 👇
https://t.co/2Aw3HZMexq

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LinkedIn job postings mentioning "storyteller" have doubled in the last year.

LinkedIn's own CCO Nicole Leverich breaks down the 5 skills redefining communications in the AI age.

See some in our carousel 👇 then read the full piece: https://t.co/5Ux8w4LTN3

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The Survivor 50 finale is tonight 🗳️🔥

"When you get out there on Survivor, everything is a communication moment."

https://t.co/ZidUeBxIB4

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"Don't let the robot swallow you. Master it."

Dustin Siggins makes the case for why the era of AI slop is actually good news for communicators who can think, write and tell real human stories. New in PRNEWS
👇
https://t.co/gV4WowOmKy

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"The first step is just not even calling it a campaign."

Lonely Planet's Social Media Director, Deepa Lakshmin, told us how shifting that mindset—and writing a fake press release on Week 1—led to a creator program featuring 20-30 global creators. 🌍🎥

https://t.co/LrGuEZAUha

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This week's PR Roundup:

CDC's hantavirus delay: 4 days after the WHO.
LinkedIn is #2 in AI citations.
Spirit Airlines newsjack: first pitch failed, new angle landed People magazine.

Full analysis → https://t.co/S06I1eKtyx

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78% of journalists will block you for irrelevant pitches. Are you making this or one of the other two critical media outreach mistakes?
Matt Petteruto breaks it down for PRNEWS 👇
https://t.co/VBSa2CGNSJ

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Gen Z grew up on social media. They know every advertising trick in the book.
So what actually works?
Building with them, not at them.
Shein's Lisa Zlotnick on cracking the Gen Z code 👇
https://t.co/gs9UvmoGEq

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This week's PR Roundup:
Ted Turner. What the CNN founder taught us about bold, consistent storytelling.
Gas at $4.48/gallon. Brands that go silent right now will pay for it.
LinkedIn overtakes YouTube for B2B video. 81% say it's now their #1 platform.
https://t.co/QuxUr5SnXc

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In our inaugural episode, Janice Kapner, CEO and Founder of Kapner Perspectives Group, draws on years of experience to build trust and navigate change in today's fast-paced communications environment.

Get the full interview on PRNEWS: https://t.co/7arKXIwnIr

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This week's PR Roundup:
Devil Wears Prada 2's brand blitz
Meta explains its data centers. Experts say it's a start — but facts alone aren't reassuring.
IPR disinformation report: 76% of Americans expect PR pros to act. Only 28% say they are.

https://t.co/O5ZIGDTzJD

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Love it or leave it — X is still where public affairs breaks first.
In today's policy environment, being caught flat-footed isn't an option. Here's how to use X as your ultimate radar. 🔗 https://t.co/d4u4Yjjqds

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This week's PR Roundup:

• Zoom & Deloitte cut benefits. Both declined to comment. Silence is a problem.
• Tim Cook steps down. Apple's transition comms: a masterclass.
• Edelman's health trust data: more info, but less confidence.

https://t.co/XdBA2om8nU

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We've got a somewhat surprising PR agency stat for you. 🤔
PRNEWS caught up with Michael Lasky, Chair, Public Relations Practice at Davis+Gilbert LLP at PRSA's Counselors Academy Conference.
Lasky revealed an interesting trend happening with smaller to mid-sized firms.

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The 48-hour crisis window is gone.

Two AI incidents in 2026: a source code leak copied 8,000 times before anyone responded, and a rogue bot that went viral overnight.

PR pros, you need a plan for the first 2 hours.

→ https://t.co/zQuStpvBAW

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We are fresh off our trip to California for PRSA's Counselors Academy Conference, which took place last week. PRNEWS asked agency owners: What is the biggest issue right now for agencies? Here's Lisa Tilt, Founder and CEO of Full Tilt Consulting with her take.

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This week's #PRRoundup:

🎓 Creator economy gets its first certification program

🎤 Bieb-chella was the real headliner

📉 Philanthropy's trust problem is accelerating — 87% of public affairs leaders say the sector isn't communicating effectively.

https://t.co/4lK0WcMBlE

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AI synthetic focus groups = faster research, sharper messaging, no recruiting headaches.
Here's how PR teams are using them right now 👇
https://t.co/V0r3AXIfcD