PRNEWS

The hub for communicators. Conferences, awards and how-to content. #PRNEWS

[PRNEWS @PRNews]

The theme of PRSA ICON 2026: humanity is the edge in the AI era.

Swipe through the carousel for standout quotes from Orlando, then read all five takeaways from @PRNEWS 👇

https://t.co/tDP4AA5hTd

[PRNEWS @PRNews]

In legal, “most likely” isn’t good enough.

Rocket Lawyer’s Deborah Holstein on why trust is the product when AI meets legal help, and why a human attorney is still part of the answer.

https://t.co/56zwaQ5GQZ

[PRNEWS @PRNews]

PR Roundup:
Caddix covered Caleb Williams’ $35K NFL fine.
Martha Stewart’s Halloween: first statement made it worse. Second one—��I really screwed up”—did what the first should have.
Press releases with descriptive subheadings get 61% more AI citations.

https://t.co/nNGRzZrMvz

[PRNEWS @PRNews]

Michigan Sen.-elect Abdul El-Sayed won with a comms style that breaks every rule. Selina Rashid pulls 6 lessons for PR pros from @PRNEWS 👇

https://t.co/hdw6x9O2sg

[PRNEWS @PRNews]

LinkedIn now lets verified admins remove impostor accounts from company search results.

$3.5 billion lost to impostor scams in 2025. This isn’t just a security problem — it’s a reputation management one.

Mike Hakob on what comms teams should do next:
https://t.co/WpNmGQ2nTG

[PRNEWS @PRNews]

This week’s PR Roundup:
Marissa Mayer used AI to describe her daughter. The internet had thoughts.
AI platforms are nudging Senate candidates toward the center.
Lime: two free rides to the polls through Election Day.

Full analysis → https://t.co/J3OYFsNMUB

[PRNEWS @PRNews]

“People change teams less than they change religions.”

AJ Jones II of Monumental Sports & Entertainment joined @PRNEWS at the Mid-Atlantic MarComm Summit to talk global messaging, H2H metrics, AI on game day and why the future of sport is women.

https://t.co/e6UdXhjDlh

[PRNEWS @PRNews]

“No format substitutes for truth. An adviser’s value lies in pushing back when the client should not make the argument at all.”

Nick DeSarno and Sandeep Kumar pull 5 PR lessons from the Elizabeth Holmes documentary for @PRNEWS https://t.co/lJnka8y3qI

[PRNEWS @PRNews]

“No format substitutes for truth. An adviser’s value lies in pushing back when the client should not make the argument at all.”

Nick DeSarno and Sandeep Kumar pull 5 PR lessons from the Elizabeth Holmes documentary for @PRNEWS https://t.co/lJnka8y3qI

[PRNEWS @PRNews]

“People change teams less than they change religions.”

AJ Jones II of Monumental Sports & Entertainment joined @PRNEWS at the Mid-Atlantic MarComm Summit to talk global messaging, H2H metrics, AI on game day and why the future of sport is women.

https://t.co/e6UdXhjDlh

[PRNEWS @PRNews]

“I’ll get back to you” is a hope. “At the next briefing” is a commitment.

Nicole Junas Ravlin on what Katie Zacharia’s five days at the podium can teach every PR pro — 10 steps for @PRNEWS 👇
https://t.co/dVdUegUcgJ

[PRNEWS @PRNews]

This week’s PR Roundup:
🏈 Eagles’ Jalen Hurts crisis: fragmented facts, conflicting reports, a vacuum filled by speculation.
🌪️ AI visibility research: 17% overlap between engines on the same question.
🌯 Chipotle Boorito turns 25.

Full analysis → https://t.co/VZmMfbSvrz

[iBAengage @iBAengage]

Be seen and heard with original research! Original research remains not only one of the best ways to gain top-tier #media attention but also optimize #AI search visibility. Turn a hypothesis into a newsworthy story worth reporting! @PRNews https://t.co/KP6GccSMR0

[Niki Jones Agency @nikijonesagency]

On October 6, CEO Niki Jones attended the @prnews Platinum Awards ceremony in New York City, as the Mass Decontamination Field Manual we developed for @nyulangone was nominated in the Reputation, Purpose & Public Affairs category. We received an honorable mention for the manual, and want to recognize Lead Graphic Designer Harley Lake, our prime partners Zach Goldfarb and Louis Cook, and the NYU Langone Mass Decon team for their contributions.

Coincidentally, we also recently received these photos of the Field Manuals in action, guiding an emergency training exercise! Knowing our work is helping prepare first responders to save lives is the biggest win we could hope for.

[REYA Communications @ReyaComms]

🏆 We're proud to share that REYA Communications has been named Boutique Agency of the Year at the 2026 @PRNews Platinum Awards!

This recognition is a celebration of our boutique approach to public relations: personalized attention, thoughtful storytelling, meaningful media relationships, and a genuine passion for the brands we represent.

Since founding REYA in 2019, our mission has been to champion independent, family-owned, and purpose-driven luxury travel brands that offer extraordinary experiences while making a meaningful impact on the destinations and communities they serve.

We're incredibly grateful to our clients for trusting us to tell their stories, our media partners for helping bring those stories to life, and our dedicated team for making it all possible.

As the luxury travel landscape evolves, we're excited to continue redefining what a boutique PR agency can achieve.

Read our story and learn more about the people and philosophy behind REYA's award-winning approach: https://t.co/zSJ2M0wfJZ

#LuxuryTravel #TravelPR #PublicRelations #BoutiqueAgency #SustainableTravel

[PRNEWS @PRNews]

Social teams can’t just post and count views. They need to know their audiences, join the conversation and prove their impact. Communications leaders share how they’re making social work harder—even with lean teams.

https://t.co/Q1VWnEXDuZ

[PRNEWS @PRNews]

PR Roundup:
Zacharia’s first briefing: 14 minutes, mostly prepared remarks, 3 outlets. White House called it “brutal.”
55% of Americans say social media influenced their vote. 79% of Gen Z.
Meltwater’s Kim Cattrall campaign: B2B brand strategy brilliance

https://t.co/a6qSZzs4P7

[PRNEWS @PRNews]

Today is the last day of Hispanic Heritage Month.

Who gets quoted on Oct. 16?

Yesenia Reinoso on closing the Hispanic expert visibility gap—for good, not just for the month—for @PRNEWS 👇

https://t.co/gMjRcbCAu9

[PRNEWS @PRNews]

68% of Google searches are “no-click.” Less than 25% result in direct exposure to your brand.

SEO has a successor—and communicators need to know about it.

Brandon Bankston on Answer Engine Optimization for PRNEWS 👇 https://t.co/FITZlP9DBF

[PRNEWS @PRNews]

PR Roundup:
NHL’s “Hot for Hockey��� lasted days. Understanding a subculture and earning a place in it are two different things.
Starbucks’ “Sugar-Free” drinks are facing a class-action lawsuit.
AI tops the Reputation Risk Index for the 4th time.

https://t.co/pexewhss5Z