Strategies & Tactics

Strategies & Tactics is PRSA’s monthly publication. We aim to provide lifelong learning to help improve your job skills & advance your communications career.

[Strategies & Tactics @PRSAtactics]

How are communicators navigating today’s changing workplace? The October S&T celebrates PRSA’s Women of Impact and explores empathetic leadership, AI transparency, global communications, sports marketing, branded merchandise and more. Read on: https://t.co/qc8Y4XvGOQ

[Strategies & Tactics @PRSAtactics]

How can communicators protect trust in the age of AI? The September S&T explores ethical AI integration, practical guardrails, ethics literacy, rebuilding audience trust, news literacy and the value of an ethical inner circle. Read on: https://t.co/TWGhPZOark

[Strategies & Tactics @PRSAtactics]

Ready for your next leadership challenge? The August S&T offers practical strategies for leading through uncertainty, navigating AI, coaching stronger teams, managing workplace stress and building the skills today's organizations need most. Read on: https://t.co/BkCPGfeQZg

[Strategies & Tactics @PRSAtactics]

On the next S&T Live, join wellness advocate Mark Mohammadpour for a conversation on avoiding burnout, managing stress, building resilience and creating sustainable habits for long-term success. Tune in live on LinkedIn June 24, 1 p.m. ET: https://t.co/Baf6MCO6vz

[Strategies & Tactics @PRSAtactics]

Highlights from our June-July issue:
• Why PR is uniquely positioned to lead in the AI era
• Insights on PR 3.0
• Turning strategy into language people understand
• 3 smart moves after a presentation
Read on: https://t.co/iUVH2zkYeO

[Strategies & Tactics @PRSAtactics]

Join @PRSA's @JohnElsasser on 5/28 for a conversation with Jon Goldberg, founder & chief reputation architect of Reputation Architects Inc., about why culture shapes decision-making under pressure. Tune in live on LinkedIn at 1 p.m. ET here: https://t.co/V4crQ7zpKE

[David Chamberlin @djchamberlin]

1. Thanks to the @PRSAtactics and #PRSAY for running the second of my two pieces - How to Teach Yourself Judgment, On Purpose - for soon to graduate early career practitioners. https://t.co/vtsL4dLbtt

[Strategies & Tactics @PRSAtactics]

Crisis doesn’t start in the moment — it starts before. The May issue of Strategies & Tactics dives into culture, leadership red flags, accessible communication, internal launch missteps and more. Read on: https://t.co/ngb1OFzueR

[PRSA @PRSA]

What’s your next move?
Join Cheryl Procter-Rogers, APR, Fellow PRSA, on S&T Live to talk career strategy + growth.

🗓 April 23 | 1 PM ET
👉 Join live: https://t.co/syfzMG8CU5

#PRSA #CareerGrowth #PR

[Strategies & Tactics @PRSAtactics]

The April issue is live! Highlights include entry-level hiring shifts, career growth without losing your identity, bouncing back from a layoff, B2B thought leadership in a zero-click era and the APR through a global lens: https://t.co/QBmFSWLW0e
CC: @PRSA

[Strategies & Tactics @PRSAtactics]

TODAY! On the next Strategies & Tactics Live on LinkedIn, Kelly Ross of the Pittsburgh Pirates shares how aligning teams internally strengthens your organization’s voice externally. Watch live at 1 p.m. ET: https://t.co/OSjZWniaI0

[Strategies & Tactics @PRSAtactics]

We welcome @PRSSANational & other comms students to this LinkedIn Live on Wednesday with Kelly Ross, manager of internal communications for the Pittsburgh Pirates. Sign up free here: https://t.co/OSjZWnhCSs

[PRSA @PRSA]

ICYMI: The March issue of Strategies & Tactics is out now.
Explore the forces reshaping internal communication, leadership insights from the CCO of General Mills, lessons from the Pittsburgh Pirates, influencer risk management and more.
Read: https://t.co/gir1ROzDvd

[Strategies & Tactics @PRSAtactics]

On the next Strategies & Tactics Live on LinkedIn, Kelly Ross of the Pittsburgh Pirates shares how aligning teams internally strengthens your organization’s voice externally. Watch live on March 18 at 1 p.m. ET: https://t.co/OSjZWnhCSs

[PRSA @PRSA]

Tyler Gillum is coming to #PRSAICON.

You’ll leave with:
Belief.
Clarity.
Momentum.
And a stronger network than you arrived with.

ICON 2026: https://t.co/YZPfetq04o

[Strategies & Tactics @PRSAtactics]

🤔🤔🤔

[PRSA @PRSA]

Sold-out stadiums.
A movement built on belief.
A message about betting on yourself.

Our first ICON 2026 keynote reveal is coming soon. 👀

#PRSAICON

[PRSA @PRSA]

The March issue of Strategies & Tactics is now available! Dive into what’s reshaping internal comms, leadership insights from the CCO of General Mills, influencer risk management & the dangers of workplace jargon.
Read the issue: https://t.co/gir1ROzDvd

[Strategies & Tactics @PRSAtactics]

Our March issue is live! Explore the forces reshaping internal comms, leadership insights from the CCO of General Mills, message alignment lessons from the Pittsburgh Pirates, influencer risk safeguards & the risks of workplace jargon: https://t.co/PwDJLTzU7y CC: @PRSA

[PRSA @PRSA]

Numbers can build credibility — or quietly distort the truth. Even accurate data can mislead without context. Read how ethical communicators ensure numbers inform rather than obscure: https://t.co/TKA9xKXBAa

[Strategies & Tactics @PRSAtactics]

Stories that capture people’s attention express “who we are as primal human beings,” said Monique Farmer. “When we get engaged w/ a story, we’re going through that adventure w/ those characters that we’re starting to build a connection with.” https://t.co/g96oIrPPBa #prsa @prsa